po polsku
The history of La Jornada. Lesson in independence from a mexican daily
Małgorzata DwornikIt was created through the determination of journalists and the support of a Nobel laureate. Even students and the homeless contributed to the first issue. It survived earthquakes, financial crises, and political attacks. Today, the Mexican daily La Jornada is a strong, independent brand.
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMMJoanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
Artificial intelligence in film and tv production. McKinsey report
Krzysztof FiedorekGlobal spending on video content has reached $180 billion, and the average viewer consumes it for 7.5 hours a day. Streaming is growing by 13%, while traditional television is losing 4% annually. As much as 84% of the US market is controlled by the seven largest players. Additionally, AI technology is reshuffling the market.
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
Radio in Poland 2025. Analysis of listenership and listener behavior
Krzysztof FiedorekRadio attracts 17.3 million listeners in Poland every day, who spend over four hours with their receivers. Interestingly, as much as 86 percent of station time is listened to via traditional FM waves. Despite digitalization, the internet accounts for only 12.5 percent of the listenership share.
AI marketing versus AI-powered marketing
Karolina ŁukasiewiczHow to distinguish a buzzword from artificial intelligence that actually increases business efficiency? Is every marketing strategy using algorithms truly driven by AI? No, because in many cases, AI marketing is merely the automation of specific, previously known processes.
Dimmalætting. History of the oldest daily in the Faroe Islands
Małgorzata DwornikThe oldest newspaper in the Faroe Islands survived fires, bankruptcies, and the British friendly occupation. Although its end was declared many times, Dimmalætting has reported on archipelago life for 148 years. This title became a symbol of the struggle for identity for the Faroese people.
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
AI slops and microtargeting. Why wou should NOT LIKE the bread horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual tricks. How to influence people with color, shape and composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law. Is every headline with a question mark a gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One man, 50 thousand interviews
BDwA few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...
Daphne Caruana Galizia. How the journalist known as "The Witch" died
RinfOn October 16, 2017, at 3 p.m., in the suburbs of Mosta, in Bidnija, investigative journalist Daphne Caruana Galizia was killed in a car bomb attack. Since early 2016, there had been six such attacks in Malta. But Daphne was the only one with no ties to the criminal world. She was uncovering the truth in political circles and paid for it with her life.
Do financial education classes work? Results of a study among the youngest
40% of the oldest preschoolers and first-grade elementary school students decide on their own funds independently, 75% put them in a piggy bank, and more than half consciously participate in shopping and compare prices. There is also a dynamic increase in children's awareness regarding borrowing and returning. Financial education is ceasing to be a theory.
Review of media from around the world. See what they are buzzing about
Reporterzy.info SELF PROMOTIONWhat is the media buzzing about? A review of the headlines of the most important newspapers and websites. Events of the day, country, world, media market, economy, sport, foreign media, and even gossip and curiosities. In real time and 24 hours a day. We invite you!
#mediaHISTORY podcast. Listen on Youtube, Spotify or Apple Podcasts
Reporterzy.infoHistory of media and journalism. The biggest titles, famous journalists, groundbreaking events in the press, radio, television and internet industries in the world. Stories developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly Reporterzy.info.
Books, e-books and audiobooks about the media and for journalists [LINK]
Reporterzy.info SELF PROMOTIONThanks to cooperation with the Amazon, we may suggest you wide offer of great reading opportunity. Studies on the history and media market, interviews, reports and photo guides. Ordering and delivering a book now only takes a few moments. We invite you for a good lecture!
