po polsku
A heuristic trap in media coverage. How loud headlines boost fear
Bartłomiej DwornikA negative message that rests on emotion lifts the sense of threat by 57%. Why do reports of a plane crash drive investors away from airline shares? Why do flood stories spark worry about the next deluge?The pattern is irrational yet clear and proven.
Influencers and social video rule information. Digital News Report 2025
Krzysztof FiedorekSeconds of vertical clips set the future of news. TikTok, YouTube and an army of influencers pull viewers away from TV sets and newspaper pages. Whoever masters this new pulse seizes not only attention but also control of the story.
More AI bots in customer service. However, Poles want people
Andrzej SowulaOver three quarters of Poles (75.9%) have already had contact with a bot in a customer service department and nearly one in four is satisfied with this service. This means an increase of 7.7% over the past two years. At the same time, only 8.1% of Poles fully trust the bots serving them.
Cyberviolence and hate disguised as a joke. The RAYUELA report on youth
Krzysztof FiedorekThe study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.
Foreign online stores face distrust in Poland. See TrustMate Report
KFiPoland’s e-commerce market is booming, yet foreign online stores still struggle to earn consumer trust. Why do Polish shoppers prefer local sellers? A new report uncovers the roots of this distrust and reveals what international brands must do to bridge the gap.
#mediaHISTORY podcast. Listen on Youtube, Spotify or Apple Podcasts
Reporterzy.infoHistory of media and journalism. The biggest titles, famous journalists, groundbreaking events in the press, radio, television and internet industries in the world. Stories developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly Reporterzy.info.
Népszava. The history of Hungary's oldest newspaper
Małgorzata DwornikThe first editor used a pseudonym. The paper was printed in both Hungarian and German. The military destroyed the newsroom. Journalists died in the Danube’s currents. Népszava survived monarchy, dictatorships, and revolution. And it still exists.
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
AI slops and microtargeting. Why wou should NOT LIKE the bread horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual tricks. How to influence people with color, shape and composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law. Is every headline with a question mark a gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One man, 50 thousand interviews
BDwA few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...
Daphne Caruana Galizia. How the journalist known as "The Witch" died
RinfOn October 16, 2017, at 3 p.m., in the suburbs of Mosta, in Bidnija, investigative journalist Daphne Caruana Galizia was killed in a car bomb attack. Since early 2016, there had been six such attacks in Malta. But Daphne was the only one with no ties to the criminal world. She was uncovering the truth in political circles and paid for it with her life.
What modern financial education for young children can look like
More than 700 children from Wrocław, Gdańsk, Poznań, Lublin and Rękus will start their summer break with new financial knowledge. This matters because research shows even five-year-olds need it, yet only three out of four children at that age talk about money with close family members.
Polish messenger GG plans European expansion
GG (formerly Gadu-Gadu) invites internet users and investors to co-create a new chapter in the 25-year history of the Polish messenger. Soon, anyone will be able to become a shareholder of the iconic brand with the sun logo. The pre-campaign of the company Fintecom S.A. has just begun.
Overstimulated students? The school planted them a forest
The average student today receives five times more stimuli per day than their parents did at the same age - and 25 times more than their grandparents. Even adults often struggle with that kind of overload. And as educators point out, children don’t know any other world. In Poznań, a unique concept is being tested, one unlike any other in Poland. To calm and relax children in a forest. A school forest. In the heart of the city.
#mediaHISTORY podcast. Listen on Youtube, Spotify or Apple Podcasts
Reporterzy.infoHistory of media and journalism. The biggest titles, famous journalists, groundbreaking events in the press, radio, television and internet industries in the world. Stories developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly Reporterzy.info.
