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Work In Media

media industry

Social Media in 2025. Generational Differences Are Crystal Clear

KFi
More and more people are saying they’re cutting back on time spent on social media. And while this doesn’t mean a mass exodus, the trend is clear. According to latest GWI report, 31% of users said they had reduced their social media use. There’s also a subtle frustration.

law in media

SEO Poisoning. Hackers Use Search Engines to Target Businesses

Piotr Rozmiarek
Search engines help us quickly find information, but they can also be used by cybercriminals. SEO poisoning is a tactic where attackers manipulate search engine rankings to place harmful websites at the top of search results.

marketing and PR

When a Review Lies. The Growing Threat of Fake Opinions Online

KFi
Popularity of digital marketplaces rises, so does a less welcome trend: fake reviews. These manipulated opinions distort product rankings and mislead consumers, all while unfairly disadvantaging honest businesses. And despite regulatory efforts, the problem is far from solved.

skills and knowledge

Chronemics, or The Language of Time. What Your Watch Says About You

Bartłomiej Dwornik
You walk in on time, glance at your watch, wait five minutes, then leave. Someone else is thirty minutes late and acts like they had to wait for you. Time in communication is a tool, a weapon, and a status marker. Welcome to the world of chronemics. The study of how time affects human relationships.

media industry

Can a Robot Be Good Boss? Researchers from SWPS Look for Answers

SWPS
A robot giving orders at work is no longer a science fiction scenario - it's a research topic. Scientists from SWPS University in Poland set out to find out whether a robot can effectively manage human workers.

marketing and PR

Modern Mobile Communication. How Companies Build Loyalty by Phone

KFi
Companies can no longer treat mobile communication channels as a side element of their operations. An effective mobile strategy is becoming a cornerstone of customer contact, a tool for improving service, and a way to optimize internal processes. If they know how to use it.

history of the media

History of Comcast. How a Modest Cable Company Became a Media Giant

Małgorzata Dwornik
In 1963, it had only 1,200 customers and a dream. Six decades later, it became the world's third-largest media powerhouse. Ralph J. Roberts risked it all to bet on cable television. Did he know what he was doing? The history of Comcast shows that... he knew exactly what he was doing.

READINGWORTHY

skills and knowledge

AI Slop and Microtargeting. Why You Should NOT LIKE the Bread Horse

Bartłomiej Dwornik
"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.

skills and knowledge

Visual Tricks. How to Influence People with Color, Shape and Composition

Bartłomiej Dwornik
The human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more — but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.

skills and knowledge

Betteridge's Law: Is Every Headline with a Question Mark a Gimmick?

Krzysztof Fiedorek
Betteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.

press photography

How to Choose a Gimbal. Things to Consider Before Buying [GUIDE]

Krzysztof Fiedorek
A gimbal is a device that helps stabilize footage while recording video. It’s an essential tool for anyone looking to capture smooth and steady shots. There are many types of gimbals on the market, so choosing the right one can be challenging.

history of the media

Larry King. One Man, 50 Thousands Interviews

Małgorzata Dwornik
In 1955, twenty-two-year-old Leibel Zeiger knocked on the door of a new radio station, WAHR, in Florida. He passed a voice test and was hired… to mop floors. Two years later, he was sitting in front of the microphone himself. The station owner gave him one condition: change his name to something more "radio-friendly." Thus, Larry King was born.

history of the media

Playboy. The History of a Magazine Entertaining... Everyone

Małgorzata Dwornik
It was 1953 when young journalist Hugh Hefner took out a mortgage loan and convinced 45 shareholders to finance his idea for an erotic magazine named Stag Party. However, when STAG Publishing threatened to sue for trademark infringement, Hefner changed the name to PLAYBOY.


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How to Play with Your Child to Support Growth? A Psychologist's Tips

Spontaneous, enjoyable, and voluntary – these are the traits that define play. For a child, it is a natural way of exploring the world. For a parent, it can be a chance to build a positive bond and support their child's development. How can you make shared play both joyful and educational?

affiliate article

Girls in the World of Finance: Responsible, Thrifty, Resourceful

They seek reliable sources of financial knowledge and demonstrate entrepreneurship from an early age. However, they struggle more than boys when it comes to retrieving borrowed items or money. These insights come from the "Children's Financial Knowledge Survey," conducted by the Ogólnopolski Operator Oświaty foundation and KRUK S.A.

sponsored article

How to Sell Your Luxury Watch Safely and Easily with Expertyco

Luxury watches are more than just timepieces; they are symbols of status, craftsmanship, and heritage. Whether you own a Rolex, Patek Philippe, Audemars Piguet, or another prestigious brand, there may come a time when you consider parting with your watch.

sponsored article

How to Register a Company in Madeira and Reduce Tax Expenses

How to register a business in Madeira, get tax benefits, and use the island's strategic location for international activities. Madeira offers exceptional economic and tax benefits, making it a prime choice for foreign investors looking to establish a business.

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Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
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