po polsku
Clickbait Uncovered. How Online Headlines Evolved Over 25 Years
Krzysztof Fiedorek
Researchers from the Max Planck Institute analyzed 40 million headlines from the past 25 years. They are getting longer, more emotional, and negative, with a clear influence of clickbait style. Even reputable media use strategies and tricks to grab attention.
Gen Z Will Force Brands to Tell the Truth. GWI Report and Forecasts
Krzysztof Fiedorek
They value authenticity and brand transparency, preferring socially engaged companies. Young people see technology as a tool for growth, not just entertainment. In relationships, they prioritize genuine connections despite being highly active online. What do we know about Gen Z, and what does this mean for marketing? And beyond.
Deepfake Blurs Truth and Falsehood. Human Perception Research
KFi
Studies indicate that only 60% of deepfake images can be correctly identified by humans. As AI begins to dominate content production, the problem of differentiation fatigue grows – users lose confidence in assessing the authenticity of information and fall into cynicism.
When Will Every Advertisement Become... a Store? Omdia Forecasts
KFi
Global consumer spending online is growing at an unprecedented rate. By 2025, it will reach $4.4 trillion, with the US alone accounting for $1.4 trillion. The boundaries between advertising, entertainment, and commerce are blurring, ushering in a new era of digital consumption.
Preschoolers Expose Hypocrites. Findings from SWPS University
ekr/ bar/
Even preschool children are able to recognize hypocrites, whom they rate worse than other people who break the rules, researchers from SWPS University in Poland demonstrate. Caregivers should therefore pay attention to whether their actions are consistent with their declarations, because children are careful observers of moral integrity.
Who Reads the Press? Studies on Credibility, Reach, and Effectiveness
Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.
Phishing in the Cryptocurrency Industry. Fake Recruitments Steal Data
Piotr Rozmiarek
Security researchers have detected a social engineering campaign targeting job seekers in the Web3 industry. The attack aims to conduct fake job interviews via a meeting application that installs information-stealing malware.
AI Slop and Microtargeting. Why You Should NOT LIKE the Bread Horse
Bartłomiej Dwornik
"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual Tricks. How to Influence People with Color, Shape and Composition
Bartłomiej Dwornik
The human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more — but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law: Is Every Headline with a Question Mark a Gimmick?
Krzysztof Fiedorek
Betteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
How to Choose a Gimbal. Things to Consider Before Buying [GUIDE]
Krzysztof Fiedorek
A gimbal is a device that helps stabilize footage while recording video. It’s an essential tool for anyone looking to capture smooth and steady shots. There are many types of gimbals on the market, so choosing the right one can be challenging.
Larry King. One Man, 50 Thousands Interviews
Małgorzata Dwornik
In 1955, twenty-two-year-old Leibel Zeiger knocked on the door of a new radio station, WAHR, in Florida. He passed a voice test and was hired… to mop floors. Two years later, he was sitting in front of the microphone himself. The station owner gave him one condition: change his name to something more "radio-friendly." Thus, Larry King was born.
Playboy. The History of a Magazine Entertaining... Everyone
Małgorzata Dwornik
It was 1953 when young journalist Hugh Hefner took out a mortgage loan and convinced 45 shareholders to finance his idea for an erotic magazine named Stag Party. However, when STAG Publishing threatened to sue for trademark infringement, Hefner changed the name to PLAYBOY.
Girls in the World of Finance: Responsible, Thrifty, Resourceful
They seek reliable sources of financial knowledge and demonstrate entrepreneurship from an early age. However, they struggle more than boys when it comes to retrieving borrowed items or money. These insights come from the "Children's Financial Knowledge Survey," conducted by the Ogólnopolski Operator Oświaty foundation and KRUK S.A.
How to Sell Your Luxury Watch Safely and Easily with Expertyco
Luxury watches are more than just timepieces; they are symbols of status, craftsmanship, and heritage. Whether you own a Rolex, Patek Philippe, Audemars Piguet, or another prestigious brand, there may come a time when you consider parting with your watch.
How to Register a Company in Madeira and Reduce Tax Expenses
How to register a business in Madeira, get tax benefits, and use the island's strategic location for international activities. Madeira offers exceptional economic and tax benefits, making it a prime choice for foreign investors looking to establish a business.
What to Do When a Child Bites Nails? Advice from a Child Psychologist
Reporterzy.info patronage
For children, nail-biting is often a way to cope with boredom or stress. However, our role is to intervene when we notice this habit, not only for aesthetic reasons but also to address potential underlying causes. What might these be, and what can we do?
