po polsku
Women in media 2025. Editorial power knows no equality
KFiOnly 27% of editors-in-chief in the media are women, even though they make up 40% of journalists. In 9 out of 12 countries studied by the Reuters Institute, women in media are less likely to get promoted. It seems that equality in newsrooms is lagging behind broader society. And the gaps go much further.
Outdoor advertising in Poland. OOH market by the numbers
KFiIn 2024, the outdoor advertising market in Poland reached a record PLN 806 million, with its digital segment growing by 32%. Notably, growth was faster outside the largest cities. Advertising on buses and trams also proved more effective than many online campaigns.
How to Choose a Drone. What to Consider When Buying a Flying Camera
KFPhotography and filmmaking are industries where civilian drones are now most commonly used. The global market for flying cameras was worth $12.4 billion in 2023 and is expected to grow annually by 15.6%. How do you choose the right drone for yourself from this rapidly expanding market? Here are some tips.
Thai Rath. History of Thailand’s oldest newspaper
Małgorzata DwornikA newspaper once attacked with grenade launchers reached over a million copies in circulation. Its founder built schools and chartered planes to print boxing match photos faster than the competition. Thai Rath isn’t just a paper. It’s a media empire born... just in case.
Costs of link building are way overestimated. A major analysis by Adsy
Krzysztof FiedorekA guest post for $45? Or maybe $4595? Price differences reach up to 100x, and the market is full of absurdity: sellers demand fortunes, buyers pay a fraction. The beauty industry costs less than literature, and Ireland beats the US hands down. Analysts at Adsy have taken a deep dive into the SEO trade.
Stock photography market. Report and forecasts by Mordor Intelligence
KFiDemand is growing fastest in Asia, but America creates the most visual content. More often now, images come from algorithms, not cameras. The biggest players are investing in training artificial intelligence. Free platforms are boldly stepping out of the niche.
How LLMs are reshaping SEO. Smart content strategies for the age of AI
BDwFor years, SEO was a fairly predictable game. Pick the right keywords, optimize your content, and watch your website climb the rankings. But today, a silent revolution is underway - and it`s being led by large language models (LLMs) like ChatGPT, Claude, Gemini, and DeepSeek.
Computer-Assisted Reporting. Can algorithms replace journalists?
Bartłomiej DwornikCan algorithms replace journalists? This question keeps coming back, especially in an era of the growing role of artificial intelligence and automation. However, instead of painting apocalyptic visions of newsrooms filled with robots, it is worth looking at the tools that are already changing how information is created and analyzed.
AI Slop and Microtargeting. Why You Should NOT LIKE the Bread Horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual Tricks. How to Influence People with Color, Shape and Composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law: Is Every Headline with a Question Mark a Gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One Man, 50 Thousands Interviews
Małgorzata DwornikIn 1955, twenty-two-year-old Leibel Zeiger knocked on the door of a new radio station, WAHR, in Florida. He passed a voice test and was hired… to mop floors. Two years later, he was sitting in front of the microphone himself. The station owner gave him one condition: change his name to something more "radio-friendly." Thus, Larry King was born.
Playboy. The History of a Magazine Entertaining... Everyone
Małgorzata DwornikIt was 1953 when young journalist Hugh Hefner took out a mortgage loan and convinced 45 shareholders to finance his idea for an erotic magazine named Stag Party. However, when STAG Publishing threatened to sue for trademark infringement, Hefner changed the name to PLAYBOY.
How to Play with Your Child to Support Growth? A Psychologist's Tips
Spontaneous, enjoyable, and voluntary – these are the traits that define play. For a child, it is a natural way of exploring the world. For a parent, it can be a chance to build a positive bond and support their child's development. How can you make shared play both joyful and educational?
Girls in the World of Finance: Responsible, Thrifty, Resourceful
They seek reliable sources of financial knowledge and demonstrate entrepreneurship from an early age. However, they struggle more than boys when it comes to retrieving borrowed items or money. These insights come from the "Children's Financial Knowledge Survey," conducted by the Ogólnopolski Operator Oświaty foundation and KRUK S.A.
How to Sell Your Luxury Watch Safely and Easily with Expertyco
Luxury watches are more than just timepieces; they are symbols of status, craftsmanship, and heritage. Whether you own a Rolex, Patek Philippe, Audemars Piguet, or another prestigious brand, there may come a time when you consider parting with your watch.
How to Register a Company in Madeira and Reduce Tax Expenses
How to register a business in Madeira, get tax benefits, and use the island's strategic location for international activities. Madeira offers exceptional economic and tax benefits, making it a prime choice for foreign investors looking to establish a business.
