po polsku
History of Le Soir. A Belgian daily once free for ground floor readers
Małgorzata DwornikIt started with an unusual sales policy and articles written personally by the king. This is where the comic hero Tintin made his name. The "fake edition" from the II World War went down in history. "Le Soir" more than once found itself targeted by authorities, censors, and even... terrorists and hackers.
Dietary supplement ads in Poland. Who keeps influencers in check?
Newseria, KFiOne in three Polish internet users considers influencer recommendations when deciding on medicines and dietary supplements. Although promotion of such products is regulated, there are still cases of advertising that skirt the law.
Rising Google Ads click costs. How to keep campaigns profitable?
Patrycja KrancIn 2024 the average cost per click (CPC) rose in 86% of industries. In e-commerce and real estate, increases reached dozens of percent. Optimisation is becoming crucial, not only for campaigns but for the entire customer acquisition process.
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof FiedorekOnly 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof FiedorekGeneration Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
The future of search is now. How AI is reshaping brand visibility
KFiAI Search and Share of Voice are no longer optional marketing metrics. They’re essential. Yet only 7% of Polish companies use AI. In the new search landscape, that’s nowhere near enough. Fall behind now, and your brand could simply... vanish from the internet.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFiAs many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
AI slops and microtargeting. Why wou should NOT LIKE the bread horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual tricks. How to influence people with color, shape and composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law. Is every headline with a question mark a gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One man, 50 thousand interviews
BDwA few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...
Daphne Caruana Galizia. How the journalist known as "The Witch" died
RinfOn October 16, 2017, at 3 p.m., in the suburbs of Mosta, in Bidnija, investigative journalist Daphne Caruana Galizia was killed in a car bomb attack. Since early 2016, there had been six such attacks in Malta. But Daphne was the only one with no ties to the criminal world. She was uncovering the truth in political circles and paid for it with her life.
Anti-slip soles: what's behind the acronyms SRA, SRB and SRC?
Falls on slippery floors are one of the most frequent causes of injuries at work. Especially in Poland, where compliance with BHP standards is mandatory. Anti-slip work shoes with correct labelling can prevent dozens of accidents. But what do the abbreviations SRA, SRB, SRC mean and how not to make a mistake with the choice?
Our environmental awareness is weakening. Debt to Earth is growing
This year, we used up the Earth's natural resources planned for 12 months a whole week earlier than in 2024. This means that 24 July marks the ecological debt day and from that moment we live on the planet's credit, and our ecological debt increases.
How to teach a preschoolers... to rest? Listen to them!
Does fulfilling dreams have educational value? How much silence fits in 17 square meters? And what impact can a box of mint have on a four-year-old's development? An unusual collaboration between preschoolers and adults brought answers that can and should inspire.
#mediaHISTORY podcast. Listen on Youtube, Spotify or Apple Podcasts
Reporterzy.infoHistory of media and journalism. The biggest titles, famous journalists, groundbreaking events in the press, radio, television and internet industries in the world. Stories developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly Reporterzy.info.
