po polsku
illustration: DALL-EThe PR market in Poland is growing faster than ever. The latest PR Agency Ranking in Poland 2025, prepared by the Widoczni agency in cooperation with the Media Monitoring Institute (IMM), provides a full picture of the industry and shows how teams and media visibility of public relations firms are evolving. Data from LinkedIn, Google, and media monitoring systems offer insight into which agencies are growing and which are slowing down.
Largest PR teams. Leaders strengthen their position
The top ten in the ranking confirms the stable dominance of major players. Valkea Media remains the largest agency in Poland with 98 collaborators, followed by 24/7Communication with a team of 92. This data, gathered by Widoczni and IMM, confirms that large organizations are steadily expanding their structures. We also see some dynamic growth, like TAILORS Group, which increased its team by 16 people year over year.
There are also interesting regional examples on the market. EXACTO from Rzeszów and Ancymony from Kraków show that a growing number of firms outside Warsaw are building professional teams. This is a sign that PR skills are spreading across the country, not just in major communication centers.
Largest teams according to Widoczni and IMM data (TOP 10):
- Valkea Media - 98
- 24/7Communication - 92
- K Group - 83
- monday group - 64
- Garden of Words - 63
- TAILORS Group - 59
- Ancymony - 56
- EXACTO - 46
- The Partners - 40
- 38 Content Communication - 39
Source: report PR Agency Ranking in Poland 2025.
After analyzing this data, it`s clear that LinkedIn remains an important tool for the industry, though the report`s authors note the influence of changes in how employees linked to company profiles are verified.
Team strength. PR specialists
The number of employees matters, but it`s the share of PR experts that shows the real focus of a company. The latest data from Widoczni and IMM shows that the most PR specialists in Poland work at 24/7Communication (31), K Group (40), and Big Picture, where 73% of the team works directly in PR. This is a strong sign that some agencies are building very specialized structures.
| Agency | Number of PR Specialists | Team Share |
|---|---|---|
| K Group | 40 | 48% |
| 24/7Communication | 31 | 34% |
| Big Picture | 19 | 73% |
| dfusion communication | 19 | 54% |
| 38 Content Communication | 21 | 54% |
| Lighthouse Polska | 15 | 47% |
We can see how different the team-building strategies are. Some agencies expand broadly, adding support roles, while others - like Big Picture or 38 Content Communication - focus on a strong core of experts.
Media visibility. Who speaks the loudest
The report by Widoczni in collaboration with IMM also reveals the media distribution of power. PRCN recorded as many as 1436 publications in 2025 and became the leader, even though it ranks only in the third dozen in terms of team size. Next are On Board Think Kong (1368 publications) and 38 Content Communication (1236).
This result clearly shows that team size doesn`t always translate into media strength. The examples of PRCN and 38 Content Communication confirm that strategic PR efforts can ensure high media presence with relatively small resources.
TOP 5 agencies by number of publications according to IMM:
- PRCN - 1436
- On Board Think Kong - 1368
- 38 Content Communication - 1236
- Garden of Words - 1181
- 24/7Communication - 1138
In addition to publication count, IMM also analyzed the number of featured publications. In this category, the leader was On Board Think Kong with 796 pieces, showing full presence in top national and industry media.
Although the analyses by Widoczni and IMM show impressive media activity from agencies, Google reviews remain modest. Most firms have fewer than 20 ratings, confirming that in B2B relations, this channel is rarely used for communication. An exception is Garden of Words with over 1000 reviews.
On social media, LinkedIn remains the most important platform. The most followers are held by Ancymony (3757), InnerValue (3207), and K Group (3013). On Instagram, Big Picture stands out, having exceeded 3900 followers.
***
The methodology of the 2025 PR Agency Ranking in Poland combines data from three sources: LinkedIn, Google, and IMM media monitoring. The authors included only companies employing at least 10 people, with a minimum of four PR specialists, and more than 10% PR expert share in their teams. IMM also provided information on publications, their reach, AVE, and presence in industry media. The full report is available at https://widoczni.com/blog/lista-agencji-pr/
COMMERCIAL BREAK
New articles in section Marketing and PR
Dance in the media mirror. Between culture, business and viral fame
KFi
Over 78,000 media pieces, 1.6 billion potential views, and 197,500 social media mentions-dance in Poland is no longer niche. With a combined media value exceeding PLN 800 million, it now outperforms MMA, handball, and hockey.
Connected TV and borderless advertising. The ID5 report
KFi
Viewers are moving away from cable TV. And they are doing it en masse. Already 86% of Europeans watch content via Connected TV and global ad spend in this segment is set to double by 2028. The industry is undergoing a communication revolution.
AI will take up to 70% of traffic from online stores. TrustMate Report
KFi
There is a quiet but radical change happening online. Traditional SEO, which for decades determined brand visibility, is losing its relevance. Now, it's no longer search engines that define a company’s online presence, but generative artificial intelligence.
See articles on a similar topic:
Costs of link building are way overestimated. A major analysis by Adsy
Krzysztof Fiedorek
A guest post for $45? Or maybe $4595? Price differences reach up to 100x, and the market is full of absurdity: sellers demand fortunes, buyers pay a fraction. The beauty industry costs less than literature, and Ireland beats the US hands down. Analysts at Adsy have taken a deep dive into the SEO trade.
Artificial Intelligence and Marketing. Industry Expectations and Concerns
KrzysztoF
Marketers using generative artificial intelligence see its potential but also perceive risks. The Generative AI Snapshot Series survey conducted by Salesforce and YouGov shows that the industry expects significant changes - and soon.
When Will Every Advertisement Become... a Store? Omdia Forecasts
KFi
Global consumer spending online is growing at an unprecedented rate. By 2025, it will reach $4.4 trillion, with the US alone accounting for $1.4 trillion. The boundaries between advertising, entertainment, and commerce are blurring, ushering in a new era of digital consumption.
Polish Digital Advertising Market 2023/2024. IAB Poland Report
Krzysztof Fiedorek
The Strategic Internet Report 2023/2024 prepared by IAB Poland provides a detailed analysis of the Polish digital advertising market, showing its dynamic growth in 2023. The market value reached nearly 7.8 billion PLN, indicating an increase of over 870 million PLN compared to the previous year.
