po polsku
illustration: DALL-EThe PR market in Poland is growing faster than ever. The latest PR Agency Ranking in Poland 2025, prepared by the Widoczni agency in cooperation with the Media Monitoring Institute (IMM), provides a full picture of the industry and shows how teams and media visibility of public relations firms are evolving. Data from LinkedIn, Google, and media monitoring systems offer insight into which agencies are growing and which are slowing down.
Largest PR teams. Leaders strengthen their position
The top ten in the ranking confirms the stable dominance of major players. Valkea Media remains the largest agency in Poland with 98 collaborators, followed by 24/7Communication with a team of 92. This data, gathered by Widoczni and IMM, confirms that large organizations are steadily expanding their structures. We also see some dynamic growth, like TAILORS Group, which increased its team by 16 people year over year.
There are also interesting regional examples on the market. EXACTO from Rzeszów and Ancymony from Kraków show that a growing number of firms outside Warsaw are building professional teams. This is a sign that PR skills are spreading across the country, not just in major communication centers.
Largest teams according to Widoczni and IMM data (TOP 10):
- Valkea Media - 98
- 24/7Communication - 92
- K Group - 83
- monday group - 64
- Garden of Words - 63
- TAILORS Group - 59
- Ancymony - 56
- EXACTO - 46
- The Partners - 40
- 38 Content Communication - 39
Source: report PR Agency Ranking in Poland 2025.
After analyzing this data, it`s clear that LinkedIn remains an important tool for the industry, though the report`s authors note the influence of changes in how employees linked to company profiles are verified.
Team strength. PR specialists
The number of employees matters, but it`s the share of PR experts that shows the real focus of a company. The latest data from Widoczni and IMM shows that the most PR specialists in Poland work at 24/7Communication (31), K Group (40), and Big Picture, where 73% of the team works directly in PR. This is a strong sign that some agencies are building very specialized structures.
| Agency | Number of PR Specialists | Team Share |
|---|---|---|
| K Group | 40 | 48% |
| 24/7Communication | 31 | 34% |
| Big Picture | 19 | 73% |
| dfusion communication | 19 | 54% |
| 38 Content Communication | 21 | 54% |
| Lighthouse Polska | 15 | 47% |
We can see how different the team-building strategies are. Some agencies expand broadly, adding support roles, while others - like Big Picture or 38 Content Communication - focus on a strong core of experts.
Media visibility. Who speaks the loudest
The report by Widoczni in collaboration with IMM also reveals the media distribution of power. PRCN recorded as many as 1436 publications in 2025 and became the leader, even though it ranks only in the third dozen in terms of team size. Next are On Board Think Kong (1368 publications) and 38 Content Communication (1236).
This result clearly shows that team size doesn`t always translate into media strength. The examples of PRCN and 38 Content Communication confirm that strategic PR efforts can ensure high media presence with relatively small resources.
TOP 5 agencies by number of publications according to IMM:
- PRCN - 1436
- On Board Think Kong - 1368
- 38 Content Communication - 1236
- Garden of Words - 1181
- 24/7Communication - 1138
In addition to publication count, IMM also analyzed the number of featured publications. In this category, the leader was On Board Think Kong with 796 pieces, showing full presence in top national and industry media.
Although the analyses by Widoczni and IMM show impressive media activity from agencies, Google reviews remain modest. Most firms have fewer than 20 ratings, confirming that in B2B relations, this channel is rarely used for communication. An exception is Garden of Words with over 1000 reviews.
On social media, LinkedIn remains the most important platform. The most followers are held by Ancymony (3757), InnerValue (3207), and K Group (3013). On Instagram, Big Picture stands out, having exceeded 3900 followers.
***
The methodology of the 2025 PR Agency Ranking in Poland combines data from three sources: LinkedIn, Google, and IMM media monitoring. The authors included only companies employing at least 10 people, with a minimum of four PR specialists, and more than 10% PR expert share in their teams. IMM also provided information on publications, their reach, AVE, and presence in industry media. The full report is available at https://widoczni.com/blog/lista-agencji-pr/
COMMERCIAL BREAK
New articles in section Marketing and PR
Queue psychology. Scientists' discovery used in Call Centers
Andrzej Sowula
The discovery first described by psychologists in the second half of 2024 concerns the so-called "relative progress effect". When customers observe fast service at the beginning of their wait, they tolerate slower service much better later in the waiting period.
#POMAGAM2026 Can a New Year's resolution go viral?
wspieramy
Is a million good deeds a lot? Ten-year-old Emilka wants to find out. She just announced the I Resolve to Help campaign on the internet and urges everyone to make a unique New Year's resolution. That we help each other more often in 2026.
Dance in the media mirror. Between culture, business and viral fame
KFi
Over 78,000 media pieces, 1.6 billion potential views, and 197,500 social media mentions-dance in Poland is no longer niche. With a combined media value exceeding PLN 800 million, it now outperforms MMA, handball, and hockey.
See articles on a similar topic:
Browser Fingerprinting. Marketing Uses Digital Traces
BARD
A fingerprint created for each browser can identify not only a device but also a specific user. The data collected this way is mainly used for marketing purposes, which can result in cases where, for instance, a Mac user pays up to 30% more for the same product than a PC user.
The future of search is now. How AI is reshaping brand visibility
KFi
AI Search and Share of Voice are no longer optional marketing metrics. They’re essential. Yet only 7% of Polish companies use AI. In the new search landscape, that’s nowhere near enough. Fall behind now, and your brand could simply... vanish from the internet.
Email Marketing Done Right. How to Avoid Ending Up in SPAM
BARD
One in three Poles receives between 10 and 20 promotional emails daily, and more than half receive at least 10, according to a study by Redlink. For an email to stand out among the competition and be read by the recipient, three key factors are essential, capturing the most attention from recipients.
Short Social Video. IAB Poland Report on Short Videos in Social Media
Krzysztof Fiedorek
According to the IAB Poland report from May 2024, short video clips are becoming increasingly popular in Poland. In 2023, 61% of internet users in Poland watched the format known as short social video, and 23% of them created such videos themselves. Polish internet users spend an average of 43 minutes a day watching them.
