po polsku
photo: ready made from PexelsOver the past month, there has been a noticeable increase in the number of Poles who prefer buying from socially responsible companies. Forty-one percent of respondents choose products from companies they believe responded appropriately to the crisis.
- This is an increase of 7 percentage points compared to the survey conducted in early May.
- Only in Spain is there a slightly higher percentage of consumers (42%) who prefer products from socially responsible companies.
- Our appreciation for engaged brands is a sign that we need positive signals from the market. Poland is also a European leader when it comes to local producers, whose popularity had been declining since February but is now on the rise again. Fifty-one percent of us, 5 percentage points more than in early May, prefer to buy products from local producers, even if they are more expensive. This is the fifth-highest result among residents of the surveyed countries - says Natalia Załęcka, CMO Advisory Leader, Deloitte.
The number of respondents who declare that they buy more than they can currently use has remained nearly unchanged:
- Forty-one percent of Poles buy in bulk, which is still the highest result in Europe.
- The same response was only recorded in the United Kingdom.
- One of the highest results in Europe also relates to bargain hunting. Half of us, an increase of 3 percentage points, say they are willing to buy something they don’t need if it’s a good deal.
- Almost the same number of responses came from Ireland, with 47 percent in the United Kingdom and Germany.
Since March, when the number of Poles willing to pay for convenience in shopping was at its lowest in the survey’s history, the popularity of the “convenience trend” has been rising. Since early May, there has been a 4 percentage point increase along the Vistula River, with over a third of respondents answering yes. The most common reasons for this willingness to pay, such as for home delivery, are health protection and time savings (54 percent each).
More information and data on the Global State of the Consumer Tracker page.
This survey edition was the 18th globally and the 15th with Polish consumers participating. In total, Deloitte experts surveyed 18 countries, including Australia, Canada, China, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, South Korea, Spain, the United Kingdom, the United States, Chile, and South Africa, in addition to Poland. The survey was conducted between April and May.
COMMERCIAL BREAK
New articles in section Marketing and PR
AI marketing versus AI-powered marketing
Karolina Łukasiewicz
How to distinguish a buzzword from artificial intelligence that actually increases business efficiency? Is every marketing strategy using algorithms truly driven by AI? No, because in many cases, AI marketing is merely the automation of specific, previously known processes.
Brand visibility in the age of algorithms
Aleksander Pawzun
A few years ago, everything was simpler. It was enough to have a good website, do SEO, run a blog, and publish on social media. Whoever was systematic was visible. Whoever invested in content and positioning gained customers. That world no longer exists.
Queue psychology. Scientists' discovery used in Call Centers
Andrzej Sowula
The discovery first described by psychologists in the second half of 2024 concerns the so-called "relative progress effect". When customers observe fast service at the beginning of their wait, they tolerate slower service much better later in the waiting period.
See articles on a similar topic:
What to do when your child lies? Advice from a pedagogue
patronat Reporterzy.info
Does your little one invent outrageous stories, and you’re unsure how to react? Does your child tell friends that you’ve traveled the world and that your dog speaks with a human voice? A pedagogue explains how to handle such situations and avoid them in the future. The weekly Reporterzy.info is the media patron of the series.
SEO and AI in Polish e-commerce 2025. Harbingers analysts’ report
Krzysztof Fiedorek
Although 44.56% of e-commerce traffic comes from organic results, over half of online stores are not seeing growth. The biggest surprise? A staggering 9.5 million monthly visits lost due to dead content. On top of that, 38% of companies still don’t appear in AI-generated answers - a new and growing source of visibility.
More AI bots in customer service. However, Poles want people
Andrzej Sowula
Over three quarters of Poles (75.9%) have already had contact with a bot in a customer service department and nearly one in four is satisfied with this service. This means an increase of 7.7% over the past two years. At the same time, only 8.1% of Poles fully trust the bots serving them.
Artificial Intelligence and Marketing. Industry Expectations and Concerns
KrzysztoF
Marketers using generative artificial intelligence see its potential but also perceive risks. The Generative AI Snapshot Series survey conducted by Salesforce and YouGov shows that the industry expects significant changes - and soon.
