po polsku
photo: ready made from PexelsOver the past month, there has been a noticeable increase in the number of Poles who prefer buying from socially responsible companies. Forty-one percent of respondents choose products from companies they believe responded appropriately to the crisis.
- This is an increase of 7 percentage points compared to the survey conducted in early May.
- Only in Spain is there a slightly higher percentage of consumers (42%) who prefer products from socially responsible companies.
- Our appreciation for engaged brands is a sign that we need positive signals from the market. Poland is also a European leader when it comes to local producers, whose popularity had been declining since February but is now on the rise again. Fifty-one percent of us, 5 percentage points more than in early May, prefer to buy products from local producers, even if they are more expensive. This is the fifth-highest result among residents of the surveyed countries - says Natalia Załęcka, CMO Advisory Leader, Deloitte.
The number of respondents who declare that they buy more than they can currently use has remained nearly unchanged:
- Forty-one percent of Poles buy in bulk, which is still the highest result in Europe.
- The same response was only recorded in the United Kingdom.
- One of the highest results in Europe also relates to bargain hunting. Half of us, an increase of 3 percentage points, say they are willing to buy something they don’t need if it’s a good deal.
- Almost the same number of responses came from Ireland, with 47 percent in the United Kingdom and Germany.
Since March, when the number of Poles willing to pay for convenience in shopping was at its lowest in the survey’s history, the popularity of the “convenience trend” has been rising. Since early May, there has been a 4 percentage point increase along the Vistula River, with over a third of respondents answering yes. The most common reasons for this willingness to pay, such as for home delivery, are health protection and time savings (54 percent each).
More information and data on the Global State of the Consumer Tracker page.
This survey edition was the 18th globally and the 15th with Polish consumers participating. In total, Deloitte experts surveyed 18 countries, including Australia, Canada, China, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, South Korea, Spain, the United Kingdom, the United States, Chile, and South Africa, in addition to Poland. The survey was conducted between April and May.
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New articles in section Marketing and PR
Online shopping in Poland. Report by the Chamber of Digital Economy
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For the fourth consecutive year, 100% of internet users declare making a digital purchase at least once, and 93% have shopped online in the last six months. 97% of purchases in Poland involve an internet-connected device at some stage - most commonly a smartphone.
Coffee for moms. This is how they recharge parents' batteries at the Wrocław children's hospital
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24 hours, 7 days a week, for 3 months. Non-stop. That is the average time a mother spends in an oncology hospital, caring for her child during treatment. A new project has launched at the Przylądek Nadziei (Cape of Hope) children's oncology clinic in Wrocław. In a simple way, it helps parents reduce stress, calm their emotions, and boosts their energy for caregiving. And that directly translates into the effectiveness of the children's treatment.
What affects our purchasing decisions? The KONSUMER 2026 study
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Grandma watches TikTok before sleep. A father in his fifties types into Google "will AI take my job?" A thirty-year-old woman postpones having a child but buys a weekend trip "to take a breath for a moment". A twelve-year-old asks ChatGPT about a dream job and tries to convince parents to buy another game skin.
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