po polsku
photo: ready made from PexelsOver the past month, there has been a noticeable increase in the number of Poles who prefer buying from socially responsible companies. Forty-one percent of respondents choose products from companies they believe responded appropriately to the crisis.
- This is an increase of 7 percentage points compared to the survey conducted in early May.
- Only in Spain is there a slightly higher percentage of consumers (42%) who prefer products from socially responsible companies.
- Our appreciation for engaged brands is a sign that we need positive signals from the market. Poland is also a European leader when it comes to local producers, whose popularity had been declining since February but is now on the rise again. Fifty-one percent of us, 5 percentage points more than in early May, prefer to buy products from local producers, even if they are more expensive. This is the fifth-highest result among residents of the surveyed countries - says Natalia Załęcka, CMO Advisory Leader, Deloitte.
The number of respondents who declare that they buy more than they can currently use has remained nearly unchanged:
- Forty-one percent of Poles buy in bulk, which is still the highest result in Europe.
- The same response was only recorded in the United Kingdom.
- One of the highest results in Europe also relates to bargain hunting. Half of us, an increase of 3 percentage points, say they are willing to buy something they don’t need if it’s a good deal.
- Almost the same number of responses came from Ireland, with 47 percent in the United Kingdom and Germany.
Since March, when the number of Poles willing to pay for convenience in shopping was at its lowest in the survey’s history, the popularity of the “convenience trend” has been rising. Since early May, there has been a 4 percentage point increase along the Vistula River, with over a third of respondents answering yes. The most common reasons for this willingness to pay, such as for home delivery, are health protection and time savings (54 percent each).
More information and data on the Global State of the Consumer Tracker page.
This survey edition was the 18th globally and the 15th with Polish consumers participating. In total, Deloitte experts surveyed 18 countries, including Australia, Canada, China, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, South Korea, Spain, the United Kingdom, the United States, Chile, and South Africa, in addition to Poland. The survey was conducted between April and May.
COMMERCIAL BREAK
New articles in section Marketing and PR
7 facts about media relations. How to work with journalists
Bartłomiej Dwornik
In media relations, every mistake costs you attention. Every cliché wastes inbox space. Even a good and interesting topic might not be enough to break through. The way you present it also matters. Maybe even more than the content itself.
Rising Google Ads click costs. How to keep campaigns profitable?
Patrycja Kranc
In 2024 the average cost per click (CPC) rose in 86% of industries. In e-commerce and real estate, increases reached dozens of percent. Optimisation is becoming crucial, not only for campaigns but for the entire customer acquisition process.
The future of search is now. How AI is reshaping brand visibility
KFi
AI Search and Share of Voice are no longer optional marketing metrics. They’re essential. Yet only 7% of Polish companies use AI. In the new search landscape, that’s nowhere near enough. Fall behind now, and your brand could simply... vanish from the internet.
See articles on a similar topic:
Artificial Intelligence and Marketing. Industry Expectations and Concerns
KrzysztoF
Marketers using generative artificial intelligence see its potential but also perceive risks. The Generative AI Snapshot Series survey conducted by Salesforce and YouGov shows that the industry expects significant changes - and soon.
Why Influencer Marketing Works? Newspoint Report
BARD
For over 70% of consumers, content created by influencers is the primary source of product information. It’s the fastest-growing method for companies to acquire new customers. In three years, the global influencer marketing industry could be worth as much as $10 billion, according to the "Analytics and Influencer Monitoring" report by Newspoint.
Contextual Advertising in Print Media. PBC Measured Its Effectiveness
BARD
Print advertising, when placed in the appropriate editorial context, attracts 67% more attention than ads in other sections, according to research conducted for Polskie Badania Czytelnictwa (PBC). Contextual ads hold the reader’s gaze longer and engage them more deeply.
Foreign online stores face distrust in Poland. See TrustMate Report
KFi
Poland’s e-commerce market is booming, yet foreign online stores still struggle to earn consumer trust. Why do Polish shoppers prefer local sellers? A new report uncovers the roots of this distrust and reveals what international brands must do to bridge the gap.
