po polsku
photo: ready made from PexelsOver the past month, there has been a noticeable increase in the number of Poles who prefer buying from socially responsible companies. Forty-one percent of respondents choose products from companies they believe responded appropriately to the crisis.
- This is an increase of 7 percentage points compared to the survey conducted in early May.
- Only in Spain is there a slightly higher percentage of consumers (42%) who prefer products from socially responsible companies.
- Our appreciation for engaged brands is a sign that we need positive signals from the market. Poland is also a European leader when it comes to local producers, whose popularity had been declining since February but is now on the rise again. Fifty-one percent of us, 5 percentage points more than in early May, prefer to buy products from local producers, even if they are more expensive. This is the fifth-highest result among residents of the surveyed countries - says Natalia Załęcka, CMO Advisory Leader, Deloitte.
The number of respondents who declare that they buy more than they can currently use has remained nearly unchanged:
- Forty-one percent of Poles buy in bulk, which is still the highest result in Europe.
- The same response was only recorded in the United Kingdom.
- One of the highest results in Europe also relates to bargain hunting. Half of us, an increase of 3 percentage points, say they are willing to buy something they don’t need if it’s a good deal.
- Almost the same number of responses came from Ireland, with 47 percent in the United Kingdom and Germany.
Since March, when the number of Poles willing to pay for convenience in shopping was at its lowest in the survey’s history, the popularity of the “convenience trend” has been rising. Since early May, there has been a 4 percentage point increase along the Vistula River, with over a third of respondents answering yes. The most common reasons for this willingness to pay, such as for home delivery, are health protection and time savings (54 percent each).
More information and data on the Global State of the Consumer Tracker page.
This survey edition was the 18th globally and the 15th with Polish consumers participating. In total, Deloitte experts surveyed 18 countries, including Australia, Canada, China, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, South Korea, Spain, the United Kingdom, the United States, Chile, and South Africa, in addition to Poland. The survey was conducted between April and May.
COMMERCIAL BREAK
New articles in section Marketing and PR
Rules of SEO in the AI era. The end of FAQ rich results and spam
Sandra Kluza, Harbingers
Google is increasingly distancing itself from AI hacks and reminding us that quality content, technical site availability, and user utility remain the foundation of visibility. AI Search does not replace SEO.
Data analysis. Warning signs and technical debt
Aleksander Pawzun, CalmFox.pl
Until a few years ago, a classic data warehouse, overnight processing, and reports available in the morning were a sign of organizational maturity. Today, in many companies, these same solutions have become an invisible constraint.
Artificial intelligence in shopping. E-commerce 2026 report
Piotr Michalak, Altavia Kamikaze + K2
Already nearly 40% of Polish consumers use artificial intelligence on their shopping journey, although they often do so unconsciously. According to a report by the Altavia Kamikaze + K2 agency, the current year marks the final transition from traditional searching to recommendations based on AI.
See articles on a similar topic:
How to find topics for communication
Aleksander Pawzun
"We have nothing to say" is a phrase heard all too often. Yet practice shows that every business has the potential to tell stories. You just need to learn how to spot them and turn them into content that appeals to your audience.
Advertising Without Cookies. Is the Industry Ready for a Digital Revolution?
Krzysztof Fiedorek
The year 2024 was set to bring a revolution to the advertising industry as Google announced the removal of cookies in the Chrome browser for millions of users, sparking the beginning of a cookie-free era. However, Google’s change of heart surprised the market. A report on this topic was prepared by analysts from ID5.
Influencer Advertising. Teenagers Do Not Always Recognize It
KFi
The rise in the popularity of influencer-promoted content among young people raises issues with their ability to identify the commercial nature of this content. Subtler forms of promotion are often completely unrecognizable to younger teens.
Poles do not forgive brands' mistakes. Armatis Customer Experience Index
Krzysztof Fiedorek
As many as 57.2% of Poles are willing to abandon a brand after one bad customer service experience. This result is similar to what was noted in the United States. Every third Polish customer prefers phone contact with a consultant, though over 13 percent now prefer chat.
