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How LLMs are reshaping SEO. Smart content strategies for the age of AI
BDwFor years, SEO was a fairly predictable game. Pick the right keywords, optimize your content, and watch your website climb the rankings. But today, a silent revolution is underway - and it`s being led by large language models (LLMs) like ChatGPT, Claude, Gemini, and DeepSeek.
User Generated Content. A minefield for journalists and media
Krzysztof FiedorekOver 40% of internet users judge information credibility by likes and views. Only 20% use traditional news channels as a main and first source. A Reuters Institute report highlights the scale and risks of User Generated Content and offers advice on how media can avoid falling into its trap.
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics – they’re the foundation of credible and viewer-friendly content. A gimbal – a device designed for image stabilization – has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
Social Media in 2025. Generational Differences Are Crystal Clear
KFiMore and more people are saying they’re cutting back on time spent on social media. And while this doesn’t mean a mass exodus, the trend is clear. According to latest GWI report, 31% of users said they had reduced their social media use. There’s also a subtle frustration.
SEO Poisoning. Hackers Use Search Engines to Target Businesses
Piotr RozmiarekSearch engines help us quickly find information, but they can also be used by cybercriminals. SEO poisoning is a tactic where attackers manipulate search engine rankings to place harmful websites at the top of search results.
When a Review Lies. The Growing Threat of Fake Opinions Online
KFiPopularity of digital marketplaces rises, so does a less welcome trend: fake reviews. These manipulated opinions distort product rankings and mislead consumers, all while unfairly disadvantaging honest businesses. And despite regulatory efforts, the problem is far from solved.
Chronemics, or The Language of Time. What Your Watch Says About You
Bartłomiej DwornikYou walk in on time, glance at your watch, wait five minutes, then leave. Someone else is thirty minutes late and acts like they had to wait for you. Time in communication is a tool, a weapon, and a status marker. Welcome to the world of chronemics. The study of how time affects human relationships.
AI Slop and Microtargeting. Why You Should NOT LIKE the Bread Horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual Tricks. How to Influence People with Color, Shape and Composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law: Is Every Headline with a Question Mark a Gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
How to Choose a Drone. What to Consider When Buying a Flying Camera
KFPhotography and filmmaking are industries where civilian drones are now most commonly used. The global market for flying cameras was worth $10.2 billion in 2021 and is expected to grow annually by 15.6%. How do you choose the right drone for yourself from this rapidly expanding market? Here are some tips.
Larry King. One Man, 50 Thousands Interviews
Małgorzata DwornikIn 1955, twenty-two-year-old Leibel Zeiger knocked on the door of a new radio station, WAHR, in Florida. He passed a voice test and was hired… to mop floors. Two years later, he was sitting in front of the microphone himself. The station owner gave him one condition: change his name to something more "radio-friendly." Thus, Larry King was born.
Playboy. The History of a Magazine Entertaining... Everyone
Małgorzata DwornikIt was 1953 when young journalist Hugh Hefner took out a mortgage loan and convinced 45 shareholders to finance his idea for an erotic magazine named Stag Party. However, when STAG Publishing threatened to sue for trademark infringement, Hefner changed the name to PLAYBOY.
How to Play with Your Child to Support Growth? A Psychologist's Tips
Spontaneous, enjoyable, and voluntary – these are the traits that define play. For a child, it is a natural way of exploring the world. For a parent, it can be a chance to build a positive bond and support their child's development. How can you make shared play both joyful and educational?
Girls in the World of Finance: Responsible, Thrifty, Resourceful
They seek reliable sources of financial knowledge and demonstrate entrepreneurship from an early age. However, they struggle more than boys when it comes to retrieving borrowed items or money. These insights come from the "Children's Financial Knowledge Survey," conducted by the Ogólnopolski Operator Oświaty foundation and KRUK S.A.
How to Sell Your Luxury Watch Safely and Easily with Expertyco
Luxury watches are more than just timepieces; they are symbols of status, craftsmanship, and heritage. Whether you own a Rolex, Patek Philippe, Audemars Piguet, or another prestigious brand, there may come a time when you consider parting with your watch.
How to Register a Company in Madeira and Reduce Tax Expenses
How to register a business in Madeira, get tax benefits, and use the island's strategic location for international activities. Madeira offers exceptional economic and tax benefits, making it a prime choice for foreign investors looking to establish a business.
