po polsku
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof FiedorekAccording to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
Trends and threats in online advertising. Media Quality Report 2025
Krzysztof FiedorekIn 2024, the digital advertising world lost about 100 billion dollars due to fake impressions. A report published by Integral Ad Science shows that so-called fraud is getting smarter, and campaigns are increasingly exposed.
Zero-click search 2025. The even bigger end of clicking in search engines
Bartłomiej DwornikGoogle is giving up its role as a web signpost. More and more, it wants to be the destination of the whole journey. ChatGPT and Perplexity are hot on its heels, changing the rules of the search game. AI Overviews is a card from the same deck. Only content creators are losing ground in this race.
How do we assess news credibility? Data analysis from 40 countries
Krzysztof FiedorekAre people defenseless against false information? Do they really fall for clickbait and fake news? A meta-analysis of 67 studies involving 200,000 people shows the problem is different than we thought. Instead of excessive gullibility, we are dealing with the opposite.
SEO and AI in Polish e-commerce 2025. Harbingers analysts’ report
Krzysztof FiedorekAlthough 44.56% of e-commerce traffic comes from organic results, over half of online stores are not seeing growth. The biggest surprise? A staggering 9.5 million monthly visits lost due to dead content. On top of that, 38% of companies still don’t appear in AI-generated answers - a new and growing source of visibility.
Kuensel. History of a newspaper from Bhutan that even the illiterate read
Małgorzata DwornikRockman as editor in chief, a newspaper without ads, news in comics, and distribution by bus drivers. The history of Kuensel, Bhutan's first newspaper, dates back to 1965 but it was only a decade later that things really got serious. With help from the Japanese and a young journalist trained in Australia.
Greenwashing storms media in Poland. Business feel the impact too
BDwA surge in media coverage reveals a new reality: ESG isn't just a corporate responsibility buzzword anymore - it's a battlefield. According to the Institute of Media Monitoring (IMM), Polish media mentioned "greenwashing" in 619 publications and "eco-hypocrisy" in another 545 in Q1 2025.
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
AI slops and microtargeting. Why wou should NOT LIKE the bread horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual tricks. How to influence people with color, shape and composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law. Is every headline with a question mark a gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One man, 50 thousands interviews
Małgorzata DwornikIn 1955, twenty-two-year-old Leibel Zeiger knocked on the door of a new radio station, WAHR, in Florida. He passed a voice test and was hired… to mop floors. Two years later, he was sitting in front of the microphone himself. The station owner gave him one condition: change his name to something more "radio-friendly." Thus, Larry King was born.
Playboy. The history of a magazine entertaining... everyone
Małgorzata DwornikIt was 1953 when young journalist Hugh Hefner took out a mortgage loan and convinced 45 shareholders to finance his idea for an erotic magazine named Stag Party. However, when STAG Publishing threatened to sue for trademark infringement, Hefner changed the name to PLAYBOY.
What modern financial education for young children can look like
More than 700 children from Wrocław, Gdańsk, Poznań, Lublin and Rękus will start their summer break with new financial knowledge. This matters because research shows even five-year-olds need it, yet only three out of four children at that age talk about money with close family members.
Polish messenger GG plans European expansion
GG (formerly Gadu-Gadu) invites internet users and investors to co-create a new chapter in the 25-year history of the Polish messenger. Soon, anyone will be able to become a shareholder of the iconic brand with the sun logo. The pre-campaign of the company Fintecom S.A. has just begun.
Overstimulated students? The school planted them a forest
The average student today receives five times more stimuli per day than their parents did at the same age - and 25 times more than their grandparents. Even adults often struggle with that kind of overload. And as educators point out, children don’t know any other world. In Poznań, a unique concept is being tested, one unlike any other in Poland. To calm and relax children in a forest. A school forest. In the heart of the city.
How to play with your child to support growth? A psychologist's tips
Spontaneous, enjoyable, and voluntary – these are the traits that define play. For a child, it is a natural way of exploring the world. For a parent, it can be a chance to build a positive bond and support their child's development. How can you make shared play both joyful and educational?
