po polsku
AI will take up to 70% of traffic from online stores. TrustMate Report
KFiThere is a quiet but radical change happening online. Traditional SEO, which for decades determined brand visibility, is losing its relevance. Now, it's no longer search engines that define a company’s online presence, but generative artificial intelligence.
Most medical influencer posts on TikTok are FALSE
KFiResearchers from East Carolina University Health Medical Center analysed 120 TikTok videos tagged with hashtags such as #naturalparenting, #antivaccine, and #holistichealth. The results of their study leave no doubt.
How to find topics for communication
Aleksander Pawzun"We have nothing to say" is a phrase heard all too often. Yet practice shows that every business has the potential to tell stories. You just need to learn how to spot them and turn them into content that appeals to your audience.
Dead internet theory is a fact. Bots now outnumber people online
Krzysztof FiedorekAlready 51% of global internet traffic is generated by bots, not people. As many as two-thirds of accounts on X are likely bots, and on review platforms, three out of ten reviews weren't written by a human. Do you feel something is off online? It's not paranoia. In 2025, it's a reality.
How to reduce food waste? Packaging design matters
KFiResearchers from China have proven that visual packaging elements and consistent messaging can be effective tools in the fight against global food waste. They published research results showing that designers and marketers can make a real difference.
FORTUNE. The story of the most exclusive business magazine
Małgorzata DwornikHalf of the pages in the pilot issue were left blank. Only one printing house in the country could meet the magazine’s quality standards. They coined the terms "business sociology" and "hedge fund". They created the world’s most prestigious company ranking. This is the story of Fortune.
Marketing technologies in Poland. The state of MarTech report
KFiNearly half of marketers in Poland can`t clearly say whether their marketing technologies deliver a real return. Only 5% believe the results are "well above expectations", while 32% simply say: "hard to tell".
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
AI slops and microtargeting. Why wou should NOT LIKE the bread horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual tricks. How to influence people with color, shape and composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law. Is every headline with a question mark a gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One man, 50 thousand interviews
BDwA few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...
Daphne Caruana Galizia. How the journalist known as "The Witch" died
RinfOn October 16, 2017, at 3 p.m., in the suburbs of Mosta, in Bidnija, investigative journalist Daphne Caruana Galizia was killed in a car bomb attack. Since early 2016, there had been six such attacks in Malta. But Daphne was the only one with no ties to the criminal world. She was uncovering the truth in political circles and paid for it with her life.
Books, e-books and audiobooks about the media and for journalists [LINK]
Reporterzy.info SELF PROMOTIONThanks to cooperation with the Amazon, we may suggest you wide offer of great reading opportunity. Studies on the history and media market, interviews, reports and photo guides. Ordering and delivering a book now only takes a few moments. We invite you for a good lecture!
#mediaHISTORY podcast. Listen on Youtube, Spotify or Apple Podcasts
Reporterzy.infoHistory of media and journalism. The biggest titles, famous journalists, groundbreaking events in the press, radio, television and internet industries in the world. Stories developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly Reporterzy.info.
Work in the media. We have more recruitment offers at Reporterzy.info
Reporterzy.info SELF PROMOTIONThanks to cooperation with the recruitment website Talent.com, the database of recruitment advertisements published in Reporterzy.info has been significantly enriched. We invite you to browse current job offers and internships in the media and advertising industry from the largest Polish cities.
Review of media from around the world. See what they are buzzing about
Reporterzy.info SELF PROMOTIONWhat is the media buzzing about? A review of the headlines of the most important newspapers and websites. Events of the day, country, world, media market, economy, sport, foreign media, and even gossip and curiosities. In real time and 24 hours a day. We invite you!
