po polsku
Algorithmic personalization study. Who and how understands digital media
KFiMost internet users believe that everyone sees the same content online. Meanwhile, algorithms personalize messages so effectively that a young woman with higher education receives different information than her father. Researchers reveal who truly understands the mechanisms.
AI or human? Data on customer preferences in the US, UK, and Canada
KFiOne in three consumers prefers talking to a bot rather than a human, and as many as 86% try to solve the problem on their own first. Still, 74% prefer to call when an issue is urgent. A new report from Five9 shows just how much customer service expectations have changed.
Digital media addiction. Why the brain can’t cope
KFiDigital media can hijack the brain's reward system in ways similar to drugs and alcohol, warned psychiatrist and author Anna Lembke. She emphasized that compulsive use of digital platforms can become a serious addiction. Not just a bad habit or risky behavior.
Women in media 2025. Editorial power knows no equality
KFiOnly 27% of editors-in-chief in the media are women, even though they make up 40% of journalists. In 9 out of 12 countries studied by the Reuters Institute, women in media are less likely to get promoted. It seems that equality in newsrooms is lagging behind broader society. And the gaps go much further.
Outdoor advertising in Poland. OOH market by the numbers
KFiIn 2024, the outdoor advertising market in Poland reached a record PLN 806 million, with its digital segment growing by 32%. Notably, growth was faster outside the largest cities. Advertising on buses and trams also proved more effective than many online campaigns.
How to Choose a Drone. What to Consider When Buying a Flying Camera
KFPhotography and filmmaking are industries where civilian drones are now most commonly used. The global market for flying cameras was worth $12.4 billion in 2023 and is expected to grow annually by 15.6%. How do you choose the right drone for yourself from this rapidly expanding market? Here are some tips.
Thai Rath. History of Thailand’s oldest newspaper
Małgorzata DwornikA newspaper once attacked with grenade launchers reached over a million copies in circulation. Its founder built schools and chartered planes to print boxing match photos faster than the competition. Thai Rath isn’t just a paper. It’s a media empire born... just in case.
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
AI slops and microtargeting. Why wou should NOT LIKE the bread horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual tricks. How to influence people with color, shape and composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law. Is every headline with a question mark a gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One man, 50 thousands interviews
Małgorzata DwornikIn 1955, twenty-two-year-old Leibel Zeiger knocked on the door of a new radio station, WAHR, in Florida. He passed a voice test and was hired… to mop floors. Two years later, he was sitting in front of the microphone himself. The station owner gave him one condition: change his name to something more "radio-friendly." Thus, Larry King was born.
Playboy. The history of a magazine entertaining... everyone
Małgorzata DwornikIt was 1953 when young journalist Hugh Hefner took out a mortgage loan and convinced 45 shareholders to finance his idea for an erotic magazine named Stag Party. However, when STAG Publishing threatened to sue for trademark infringement, Hefner changed the name to PLAYBOY.
How to Play with Your Child to Support Growth? A Psychologist's Tips
Spontaneous, enjoyable, and voluntary – these are the traits that define play. For a child, it is a natural way of exploring the world. For a parent, it can be a chance to build a positive bond and support their child's development. How can you make shared play both joyful and educational?
Girls in the World of Finance: Responsible, Thrifty, Resourceful
They seek reliable sources of financial knowledge and demonstrate entrepreneurship from an early age. However, they struggle more than boys when it comes to retrieving borrowed items or money. These insights come from the "Children's Financial Knowledge Survey," conducted by the Ogólnopolski Operator Oświaty foundation and KRUK S.A.
How to Sell Your Luxury Watch Safely and Easily with Expertyco
Luxury watches are more than just timepieces; they are symbols of status, craftsmanship, and heritage. Whether you own a Rolex, Patek Philippe, Audemars Piguet, or another prestigious brand, there may come a time when you consider parting with your watch.
How to Register a Company in Madeira and Reduce Tax Expenses
How to register a business in Madeira, get tax benefits, and use the island's strategic location for international activities. Madeira offers exceptional economic and tax benefits, making it a prime choice for foreign investors looking to establish a business.
