Work in media MELBOURNE

MELBOURNE
What is worth knowing about the labor market in the media

Melbourne, Australia’s cultural capital, is a thriving hub for media and marketing professionals, offering diverse opportunities in traditional and digital sectors. Renowned agencies like Clemenger BBDO, Thinkerbell, and CHE Proximity lead creative campaigns for global and local brands, spanning industries such as retail, finance, and healthcare. The city’s vibrant publishing sector includes The Age and Herald Sun, which continue to provide roles for journalists, editors, and content marketers. Broadcasters like Channel Nine and the Australian Broadcasting Corporation (ABC) also contribute significantly to Melbourne’s media landscape.

The rise of digital marketing has reshaped Melbourne’s job market. Agencies such as AKQA and Reload Media focus on performance marketing, SEO, and social media strategies, catering to the growing demand for online presence among businesses. Startups and tech companies, including Canva and Envato, further fuel opportunities for content creators, UX writers, and digital marketers. Melbourne’s creative scene is bolstered by events like Melbourne International Film Festival, creating demand for professionals in video production and storytelling.