30.01.2008 Media industry
Pseudo-democracy and Media - A Few Reflections
Grzegorz D. Stunża
Three television stations and Polish Radio gave us the grand spectacle of electoral debates. One of the main candidates hesitated a bit, but eventually, they conducted a "everyone against everyone" debate. Or rather, only three debates in a configuration selected by the main players and the media.
In my view, selective debating is scandalous. Not only because the media was not objective, choosing a lineup that, as polls indicated, would have high viewership. Had such debates only aired on commercial television, I wouldn’t hold a grudge. Director Father also selects authorities for his radio listeners. However, the co-organization of the debate by Public Television and Polish Radio, without ensuring that all major election committees could present the core of their platforms in a possibly tense but joint debate, was a disgrace. I believe it marked the end of public television. Waldemar Pawlak of the PSL suggested an interesting debate format - a ten-day debate, each day dedicated to different issues in Polish society. Perhaps the debate didn’t happen because, first, how many Poles were actually waiting for a substantive debate, and second, a quality debate could have embarrassed those more focused on tricks and digs rather than issues. And this is what TVP, PR, TVN24, and Polsat`s TV Biznes served up - three election evenings focused on image and word traps.
We had elections "against" rather than "for." The earlier polls showed who to vote for to make this "against" effective. And it was effective. However, it doesn’t change the fact that the election silence is a complete fiction. Two days of peace is very short. So, I still support my idea from two years ago - polls should be banned, because we`re not choosing party platforms but poll rankings. On the other hand, a two-day election silence may be a nice tradition, but I wonder if it might be better to eliminate it altogether. Perhaps then more people would open their eyes, constantly bombarded by percentages and charts undermining the reasoning behind voting for a particular committee. It would be like constantly changing prices at a store, with the risk of making a decision with no turning back. And you might feel regret that the poll rankings shifted right after you cast your vote.
The traditional two-day election silence amuses me for yet another reason. Two hours before the silence, TVN24 publishes polls without showing percentages or names, but it’s clear that someone is leading with a substantial advantage. Moments later (still before the silence), we see PiS`s campaign staff emptying out and smiles in PO’s headquarters. In a conversation on TVN24, Professor Staniszkis, when asked about PiS`s victory, responds, "What victory?" The other professor explains he meant two years ago. Everything is already clear, but I peeked at Gadu-Gadu. A friend posted results, having received them from a party activist. It turned out she was off by only one percent, and a friend in the editorial office of a nationwide weekly gave me the exact results. Laughter in the audience.
Will it be better in four years? I don’t think so. Despite the great voter turnout, it reminds me of herding seasonal cattle to pasture. What kind of democracy is this, where people massively participate once every four years, marking two crosses?
Before I end this lengthy post-election reflection, one more thing. There was massive outrage over the extension of the election silence and voting in some local districts. To me, it was funny that, allegedly during the silence, a PiS representative went to the electoral commission to complain. Another reason to laugh. How can you allow all voters to vote without publishing polls on time? How can you delay "Dancing with the Stars" by half an hour? Sadly, in Poland, polls have dominated the political language, and for both politicians and indoctrinated voters, the release time of the polls is more important than the official results from the State Electoral Commission.
C.D.N. - in four years, unless the series starts over… after all, as Freddie Mercury sang before he passed away, "The Show Must Go On."
Source: hiperblog.blogspot.com, October 22, 2007
Creative Commons License: Attribution-ShareAlike 3.0 Poland
COMMERCIAL BREAK
New articles in section Media industry
Trust in social media. Youtube beats TikTok and X
Krzysztof Fiedorek
Do we really trust social media? A new study reveals major differences in how top platforms are rated. Trust goes where there's authenticity, not just algorithms. The role of people is growing while brand influence is fading.
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof Fiedorek
According to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
Zero-click search 2025. The even bigger end of clicking in search engines
Bartłomiej Dwornik
Google is giving up its role as a web signpost. More and more, it wants to be the destination of the whole journey. ChatGPT and Perplexity are hot on its heels, changing the rules of the search game. AI Overviews is a card from the same deck. Only content creators are losing ground in this race.
See articles on a similar topic:
User Generated Content. A minefield for journalists and media
Krzysztof Fiedorek
Over 40% of internet users judge information credibility by likes and views. Only 20% use traditional news channels as a main and first source. A Reuters Institute report highlights the scale and risks of User Generated Content and offers advice on how media can avoid falling into its trap.
Deepfake Blurs Truth and Falsehood. Human Perception Research
KFi
Studies indicate that only 60% of deepfake images can be correctly identified by humans. As AI begins to dominate content production, the problem of differentiation fatigue grows – users lose confidence in assessing the authenticity of information and fall into cynicism.
Journalism and Technology. How Indian Newspapers Fight to Survive
KFi
The COVID-19 pandemic accelerated the transformation of India's press industry. Traditional print media, forced to fight for survival, adopted modern technologies ranging from data analysis to artificial intelligence. How do journalists adapt to new roles, and how do media redefine their future in the digital age? Researchers from the Symbiosis Institute of Media & Communication have explored these questions.
E-commerce Forecasts in Poland. Trends for 2024 and Beyond
Krzysztof Fiedorek
In 2024, e-commerce in Poland is reaching new heights, with an increasing number of consumers regularly shopping online. The report "E-shopping Habits of Poles 2024," prepared by SAMOSEO analysts, analyzes current trends and forecasts the industry's near future.