po polsku
graphic: Doofy Design/CC0/Pixabay.comAccording to the SAS survey "GDPR: The right to remain private," GDPR has most impacted the business landscape for social media and retail companies. Users and clients in these industries most often request deletion or stop the use of their data for marketing purposes.
Companies most affected by GDPR:
- social media - 43%
- retail - 41%
- insurance - 35%
- energy suppliers - 34%
The insurance sector faces particular challenges. Agents gather sensitive information not only about income and family situation but also about lifestyle and habits. If this data is lost, the organization and its clients face serious consequences. A third party with such details could use them for blackmail, targeting both the data owner and the agent. In such cases, companies must notify the Personal Data Protection Office and the affected individuals within 72 hours.
- Interpreting the new GDPR data protection rules is also challenging for online marketing organizations. The law requires internet portals to disclose all entities to whom they transfer user data, explains Dr. Paweł Mielniczek, data protection expert at ODO 24. - Furthermore, EU regulations empower users to decide whether they agree to be tracked for advertising purposes. These rules have made campaign planning and execution considerably more difficult.
"Most Polish news portals and online stores have adopted consent mechanisms designed in a way that makes it hard to refuse consent," according to information from the Panoptykon Foundation. Unfortunately, this approach, which forces or assumes consent, does not comply with current regulations. According to Recital 32 of the GDPR preamble: Consent should be given by a clear, affirmative act establishing a freely given, specific, informed, and unambiguous indication of the data subject’s agreement to the processing of personal data, for example, in the form of a written (including electronic) or oral statement.
- After GDPR implementation, businesses often rushed to establish new data policies. Unfortunately, many of these policies do not fully align with the intentions of the European Parliament, concludes Dr. Paweł Mielniczek, data protection expert at ODO 24. - It`s worth revisiting them, perhaps with a specialized external firm, to avoid unpleasant consequences like high fines.
GDPR and Press Releases
Do the new regulations require journalist consent to send press releases? Experts suggest two legal grounds: consent and the legitimate interest of the data controller. One may wonder which is safer.
- It seems that consent is currently the safer option, says Michał Sztąberek, president of iSecure, in an interview with infoWire.pl. - Press releases may often be considered commercial information sent electronically, and the Law on Electronic Service Provision requires consent in such cases.
What if we requested permission to send press releases but received no response? Unfortunately, silence indicates no consent.
Sometimes, a company decides to share its journalist database with a PR agency so that the agency can send press releases to editors. In such cases, it is best if the data controller (company) signs a data processing agreement with the processor (agency).
Report "GDPR: The right to remain private"
source: SAS
COMMERCIAL BREAK
New articles in section Law in media
SEO Poisoning. Hackers Use Search Engines to Target Businesses
Piotr Rozmiarek
Search engines help us quickly find information, but they can also be used by cybercriminals. SEO poisoning is a tactic where attackers manipulate search engine rankings to place harmful websites at the top of search results.
Phishing in the Cryptocurrency Industry. Fake Recruitments Steal Data
Piotr Rozmiarek
Security researchers have detected a social engineering campaign targeting job seekers in the Web3 industry. The attack aims to conduct fake job interviews via a meeting application that installs information-stealing malware.
SLAPP Lawsuits in Europe. How Journalists and Activists Are Silenced
Krzysztof Fiedorek
The number of strategic lawsuits aimed at intimidating journalists, activists, and civil society organizations is increasing in Europe. According to the CASE SLAPPs Report 2024, as many as 1,049 such cases were identified between 2010 and 2023.
See articles on a similar topic:
Local Media in Poland - Announcements
Bartłomiej Dwornik
Research by ComPress Agency, conducted among journalists in 2001, indicates that only 7 percent of them believe that PR specialists and press spokespeople understand journalists' needs well.
Deepfake. A Powerful New Weapon in The Information War
Krzysztof Fiedorek
One of the newest threats to the credibility of information is deepfake technology. Deepfake is a type of false video or audio material where the person in the recording appears to speak or behave in a way that does not align with reality.
Children’s Online Safety. Clickmeeting Analysis
KrzysztoF
Over half of surveyed parents believe their children are aware of the dangers lurking online. At the same time, just over 40 percent of respondents admit to taking steps to protect their children’s privacy online.
Hate in the Polish Internet. IRCenter Study
Krzysztof Fiedorek
The proportion of hate speech victims is inversely proportional to the age of internet users. The study authors point out that this is directly influenced by the fact that older generations are instilled with the principles of respectful discussion and use the internet less frequently.
