28.01.2019 Law in media
Big Data in Poland. Companies Lack Ideas for Data Utilization
KF
Only 11 to 16 percent of domestic companies report using Big Data solutions, according to a survey by OVH and Intel. Among companies that have not yet used Big Data, only 2 percent plan to adopt this technology this year. Meanwhile, nearly all large and small companies admit to collecting customer data.
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source: biznes.newseria.plNearly 100 percent of large and medium-sized companies in Poland admit to gathering data. However, more importantly, 60 percent of respondents say they use this data for business analytics. Yet, only 11 to 16 percent of Polish companies, depending on their size, currently use Big Data solutions. Of those that do not use Big Data, only 2 percent plan to adopt it in the coming year. According to the OVH and Intel survey, the main reasons for low interest in Big Data are:
- lack of need - 77.5% of respondents
- lack of expertise - 10% of companies
- high costs of implementation - 2% of responses
- Contrary to popular belief that only the largest companies can afford these advanced solutions and that high costs deter SMEs, our research shows that the reason may lie elsewhere—Polish entrepreneurs do not see the benefits of Big Data implementation, says Robert Paszkiewicz, Sales Director at OVH Poland. - Therefore, educating the market on what Big Data is, the value it can bring, and who can benefit from it is essential. Only then can companies see that using digital data ultimately offers greater opportunities than initial costs.
The OVH and Intel study also shows that almost half of the companies currently using Big Data intend to continue investing in analytics in the future. However, among companies that have not previously used Big Data, only 2 percent intend to do so in 2019. This seems to confirm that raising awareness of the benefits of Big Data is crucial for technology adoption.
Big Data in Poland
It’s worth noting that Polish companies use Big Data selectively. When asked which types of collected data are analyzed, respondents primarily pointed to geolocation data from mobile devices (almost half of the companies) and data generated by social media (45 percent of responses). Only 29 percent analyze proprietary data collected from smart devices and sensors. Consequently, collected data is most often used for market forecasting (in 55 percent of cases).
- The Polish market currently invests in Big Data primarily for marketing purposes and in the e-commerce segment to better understand customers and boost sales. Optimistically, we also see increasing investments in Big Data in logistics, production, telecommunications, and finance, says Robert Paszkiewicz from OVH Poland.
Will Cloud Drive Big Data Growth in Poland?
According to forecasts, demand for data analytics solutions in Poland could increase by 25-30% next year. Interestingly, one of the main catalysts for the "datafication" of Polish businesses will be, in addition to easier access to these tools and higher awareness among entrepreneurs, the growth of public cloud.
- Simply implementing advanced tools is not enough. As Big Data develops, so will the perception of the technology itself. Companies will increasingly focus on proper data selection and analysis processes. In this way, Big Data will evolve into "Smart Data" to meet the requirements of a constantly changing business environment, says Robert Paszkiewicz.
The study was conducted by Data Tribe in November 2018 on behalf of OVH and Intel.
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