menu szukaj
Weekly Online Magazine
ISSN 2544-5839

new articles each monday
zamknij
Work In Media

29.11.2001 History of the media

The History of Radio Broadcasting

Agnieszka Osińska

Radio emerged almost simultaneously with film at the dawn of the 20th century, as the growth of the press pushed culture past the so-called second threshold of mass distribution. Alexander Popov and Guglielmo Marconi are considered its pioneers, though only Marconi succeeded in patenting the invention.

History of RadioThe first tape recorder in a BBC studio (photo by Douglas Hallam, Jr./public domain)
Marconi achieved this in 1896 in England, though the groundwork was laid by two other scholars:

  • James C. Maxwell, who theoretically developed the fundamental principles of electromagnetism in 1873
  • and Heinrich Hertz, who confirmed Maxwell`s theory by generating electromagnetic waves in 1888.

As a result, it was Hertz who demonstrated the technical workings of radio.

The Birth of Radio


Until the end of World War I, radio remained solely instrumental, serving military and maritime communication purposes. The first radio station, KDKA, was established in Pittsburgh in 1920, coinciding with the announcement of the Harding-Cox presidential campaign results. From that point, the development of American radio accelerated remarkably. While it wasn`t yet a tool for public communication, it was an expensive hobby that allowed society to connect with culture and express individual opinions on its creations and values.

advertisement

Soon, the average family could afford a radio, which politicians quickly took advantage of. Radio became not only a source of information but also a platform for public debate. It also became a tool for propagandists working with Hitler, Mussolini, and Stalin. Hitler himself summarized its functionality and usefulness best: "Without cars, sound films, and radio, there would be no victory for National Socialism."

Beyond the political sphere, radio also entered the realm of religious practices. A year after regular broadcasting began, Pittsburgh`s KDKA transmitted a Sunday mass every week from a local church.

The development of radio as a mass communication medium in the 1920s and 1930s was closely tied to the activities of corporations with the technical and organizational capacity to produce radio receivers. This production quickly reached mass proportions due to simple technology, and radio became a nationalized, centralized institution that directed its content to a homogeneous audience. This form of radio is perhaps best expressed by the words of Hans Fritsche, head of radio propaganda and chief commentator for German radio: "Radio must reach everyone—or it reaches no one."

The Evolution of Radio


The period when radio reached a single, large audience—the nations—did not end immediately. In the television era, despite remaining secondary to its "younger sister," radio retained significance, though other more modern media came to the forefront: first tapes, then hi-fi, video, satellite and cable TV, computer games, CDs, and digital technology. Through rapid technical development, radio attracted new listeners who previously found nothing of interest on its airwaves.

Contemporary radio presents a true mosaic of legal, organizational, and program types. Alongside major national public broadcasters, there are small pirate stations. The owners of commercial stations range from large media corporations to private individuals. Additionally, small community stations exist, their reach often limited to a town or neighborhood. Fully professional radio operates side-by-side with entirely amateur radio, revealing that radio is an extraordinarily diverse institution, resistant to a single, definitive model.

In Europe, among 9,000 radio stations, five types can be distinguished:

  • National programming channels belonging to public broadcasters (most of these have 2-4 channels);
  • National commercial networks like Classic FM, Radio Zet, or P4 (Norway);
  • Private networks comprising local stations, such as Energy, Sky Rock, and Nostalgie; the owners of such networks typically establish their own advertising agencies to service all the stations within the network;
  • Independent regional or local stations, often operating in large metropolitan areas or local communities, usually sharing frequencies with other stations;
  • Private local stations existing in countries where creating national private networks is restricted or prohibited.

Demonopolization, decentralization, revolutionary changes in broadcasting techniques, the dominant role of television, and intense competition are the primary factors that have driven the transformation of radio. The last factor likely concerns radio professionals the most, who strive to maintain their place in the market through various strategies. The first sign of this is the shift away from the program schedule model, introduced by John Reith, head of the BBC, which involved a single station`s program encompassing all radio functions. Today, listeners can choose what they want to hear, and stations of various themes are emerging rapidly.

For example, a teenager listening to techno or disco won’t tune into the frequency of "Channel Two," dominated by classical music; instead, they’ll opt for a station like RMF FM, where they’re sure to hear their favorite "track." Information-seekers no longer wait for hourly news updates on commercial radio but instead comfortably listen to channels like France Info or BBC 5 Live, offering constant updates from around the world. Youth with unresolved problems can find a kindred spirit on BBC Radio 1 or Radio Bayern.

What is radio, then? Its essence is best captured by the words of A. Faus during the Second International Radio Week in Spain:
"RADIO IS A FULLY MATURE COMMUNICATION MEDIUM AWARE OF ITS ROLE, DISTINCT PURPOSE, AND DIVERSE TECHNIQUES AND METHODS TO ACHIEVE IT."

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK

New articles in section History of the media

History of The Honolulu Advertiser. From Missionaries to a Merger with Rival

Małgorzata Dwornik
It was created to outdo unreliable competition. Early world news arrived via boat. It didn’t hire Mark Twain, but Jack London wrote for it. The story of Hawaii’s oldest newspaper spans 154 years of ups, downs, and radical changes in direction. In 2010, to survive a losing war of attrition with its biggest rival, it had to merge with it.

History of Television in Australia. It All Began with a Studio in a Windmill

Małgorzata Dwornik
Already in 1885, thanks to Telephane, an invention by Henry Sutton, it was possible to watch horse races for the Melbourne Cup. The first real television broadcasts, conducted from 1934 at the old windmill on Wickham Terrace in Brisbane, were watched by only 18 television owners, but by the following year, test transmissions had begun in other major cities.

The History of Title Case. Where Did Capitalized Titles Come From?

Krzysztof Fiedorek
Title Case, a style where most words in titles begin with a capital letter, has shaped the look of English publications for centuries. Its roots trace back to the 18th century when the rise of the printing press influenced how information was presented.


See articles on a similar topic:

History of Public Relations. From Ancient Times to a Field of Study

Małgorzata Dwornik
Public Relations - two words we come across several times daily. We hear them on TV and radio, and read them in newspapers. PR - two letters that can sometimes cause quite a stir.

Lietuvos Aidas. Lithuanian Newspaper That Was Born Three Times

Małgorzata Dwornik
In Lithuania, Lietuvos Aidas is sometimes called "The School of the Nation." This newspaper laid the foundation for free Lithuanian journalism and greatly contributed to the restoration of statehood. It appeared in 1918, disappearing from the market for years at a time, only to return and shape the direction of Lithuanian journalism.

Fredrik Carl Mülertz Størmer. Story of the First Paparazzo in the World

Małgorzata Dwornik
The combination of fascination and shyness gave birth to the profession of taking hidden photos, a practice now used by paparazzi. The pioneer of this was a Norwegian scientist, a brilliant mathematician, and astrophysicist who combined Nikola Tesla's techniques with military spy technology. He confessed to this only at age 70. Here is the story of Professor Fredrik Størmer, the world's first paparazzo.

The Press in Historical Perspective

Agnieszka Osińska
Researchers trace the prehistory of modern press back to ancient times when primitive forms of mass communication began to emerge.

More in the section: History of the media

community

Facebook LinkedIn X Twitter Google RSS

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

rectangle FlyToy




Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisement
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25