illustration: bing.com/createIn the experiment, published by SWPS University researchers in the journal "Computers in Human Behavior: Artificial Humans," 40 people participated and were divided into two groups. In the first group, the commands were issued by a robot; in the second, by a human. In both groups, 90% of participants followed all instructions, pressing ten consecutive buttons on an electric impulse generator.
The study results show that people are inclined to follow orders from an authority, even when those orders conflict with their morals. In this case, the authority was a robot, lacking human traits such as empathy or a sense of justice. Yet, participants were willing to obey its commands, even if it meant causing pain to another person.
The Dangerous Authority of Robots
- In both groups, participants withdrew at the later stages of the experiment (in the control group with a human at buttons 7 and 9, and in the experimental group twice at button 8). In both groups, two people opted out of the experiment - commented Dr. Konrad Maj, who supervised the experiment, as quoted on the SWPS University website. - To our knowledge, this is the first study showing that people are willing to harm another person when a robot instructs them to do so. Moreover, our experiment also showed that if the robot escalates demands, instructing a person to inflict increasing pain on another, people are also inclined to comply.
The study has significant implications for future safety, as robots become increasingly technologically advanced and play a larger role in our lives. The results suggest that people may be willing to trust robots unconditionally, even if those robots make wrong decisions or issue harmful commands.
Key Findings:
- People are inclined to follow orders from an authority, even if those orders conflict with their morals.
- An authority can even be a robot, which does not possess human traits.
- In the future, as robots become more technologically advanced, people may be inclined to trust them unconditionally, even if they make incorrect decisions or issue harmful commands.
- Robots could be used to manipulate people and prompt them to take actions that are harmful to them.
- Robots could be used to incite violence or harm others.
- People may become overly reliant on robots and stop thinking independently.

- How can this be prevented? It seems there are two paths - summarizes Dr. Konrad Maj, as quoted on the SWPS University website. - First, robots can be programmed to warn people that they may sometimes be wrong and make incorrect decisions. Second, we need to emphasize education from an early age. Although robots are generally trustworthy, they shouldn’t be trusted unconditionally. However, it’s worth noting that disobedience to machines seems pointless, as they already help us, for example, in stores or airports. In non-humanoid forms, they are already among us.
***
More about the repeated Milgram experiment and similar studies in business, healthcare, and sports will be presented on December 9 and 10, 2023, at the international HumanTech Summit at SWPS University. The event is organized by SWPS University’s HumanTech Center. Online access is free: https://www.htsummit.pl/
COMMERCIAL BREAK
New articles in section Media industry
Why do we believe fakes? Science reveals the psychology of virals
KFi
Why do emotions grab more attention than evidence, and why can a fake authority overshadow scientific data? Researchers from Warsaw University of Technology, Jagiellonian University, and SWPS University in Poland sought the answers. Here are their findings.
Investigative journalism in Europe. Newsrooms face pressure
KFi, Newseria
Media and political representatives point to the difficult situation of investigative journalism in Europe. Newsrooms are reluctant to invest in this segment due to high costs and the large amount of time and effort required. Most of all, however, they fear legal proceedings.
Energy under attack. Disinformation threatens Poland’s power transition
KFi
One in five online messages about energy may be fake. Between 2022 and 2025 nearly 70,000 publications warning and condemning disinformation in this strategic sector were recorded in Polish media. They generated a reach of 1.19 billion impressions.
See articles on a similar topic:
Reading Industry Magazines in Poland 2024: PBC Report
Sylwia Markowska
76% of readers of industry magazines are responsible for purchasing decisions in their workplace. To deepen the understanding of the role of industry press and how it is read, PBC surveyed 2051 respondents from 5 different sectors, gaining the latest insights into the reading habits of this segment of the press in Poland.
COVID-Skeptics in Media. Dentsu Agency Study
BARD
A significant presence of COVID-skepticism, which downplays the pandemic or focuses on conspiracy theories, accounts for approximately 8% of online content related to the coronavirus. The primary sources of knowledge about COVID-19 and the current situation are the internet, social media, television, and increasingly, family and friends.
Television 2025. Report by the European Broadcasting Union
Krzysztof Fiedorek
Europeans are watching less and less television. In 2024, the average viewing time was 3 hours and 13 minutes per day. Only 54% of young people had any contact with TV, and public broadcasters held a 23% share. Television is losing relevance, especially among the youngest viewers.
Blogs in E-commerce. Report by Elephate and Senuto
KrzysztoF
The average number of indexed articles on e-commerce blogs is 565, with each post attracting 347 readers per month. The health industry generates the highest organic traffic per single article. The authors of the "E-commerce Blog Ranking" take a behind-the-scenes look at the commercial blogosphere.





























