po polsku
Multi Communications, Journalists and Social Media 2011Journalists most often visit blogs, which are also considered the most reliable sources of knowledge and information among all social media platforms. Facebook ranks second in both popularity and credibility, with Wikipedia following in third place. This pattern shows that the ranking for credibility aligns with the popularity ranking.
Multi Communications, Journalists and Social Media 2011The Multi Communications study reveals that information found by journalists on social media is considered more attractive than credible. A quarter of respondents rated the credibility of such information as high, but none rated it very high. On the other hand, no one rated the attractiveness of social media content as low or very low. Around 60% of respondents rated the credibility of these sources as high or very high.
Multi Communications, Journalists and Social Media 2011Polish journalists admit to frequently using social media platforms. Nearly two-thirds use them regularly for work, while even more use them for personal purposes, with about three-quarters of media workers indicating personal use.
Multi Communications, Journalists and Social Media 2011The survey was conducted independently by Multi Communications in November 2011. Over 110 journalists from various media types (e.g., press, internet, TV) and covering different topics (business, new technologies, lifestyle) participated in the study.
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New articles in section Media industry
Cinema in the era of algorithms and AI
Arkadiusz Murenia
Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
Social media, journalism and advertising. Trust in sponsored content study
Krzysztof Fiedorek
Is sponsored content destroying credibility on social media? Research results are ruthless. We trust regular editorial posts in 87.5 percent of cases. When a bank pays for material, the rate drops to 20 percent. Young recipients equate commerce with falsehood.
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
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Radio, Streaming, and Podcasts. Total Audio 2024 Report about Poland
Krzysztof Fiedorek
Audio content is a daily companion for Poles. According to the Total Audio 2024 study conducted by Adres:Media on behalf of the Radio Research Committee, as many as 90% of respondents listen to audio content at least once a week, and 80% do so daily. The average listening time is nearly five hours per day.
Digital Press Reading Habits
Bartłomiej Dwornik
What time of day do we most often reach for e-newspapers and e-books? According to a study by Legimi, peak times are between 6 p.m. and 11 p.m. It’s time to dismiss the notion that weekends are our favorite reading days.
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
Advertising market 2025. Poland, Europe and the World
Marcin Grządka
The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".
