po polsku
Multi Communications, Journalists and Social Media 2011Journalists most often visit blogs, which are also considered the most reliable sources of knowledge and information among all social media platforms. Facebook ranks second in both popularity and credibility, with Wikipedia following in third place. This pattern shows that the ranking for credibility aligns with the popularity ranking.
Multi Communications, Journalists and Social Media 2011The Multi Communications study reveals that information found by journalists on social media is considered more attractive than credible. A quarter of respondents rated the credibility of such information as high, but none rated it very high. On the other hand, no one rated the attractiveness of social media content as low or very low. Around 60% of respondents rated the credibility of these sources as high or very high.
Multi Communications, Journalists and Social Media 2011Polish journalists admit to frequently using social media platforms. Nearly two-thirds use them regularly for work, while even more use them for personal purposes, with about three-quarters of media workers indicating personal use.
Multi Communications, Journalists and Social Media 2011The survey was conducted independently by Multi Communications in November 2011. Over 110 journalists from various media types (e.g., press, internet, TV) and covering different topics (business, new technologies, lifestyle) participated in the study.
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New articles in section Media industry
AI changes the game. A new face of internet search
KFi
Half of consumers in the US already use AI-powered search. By 2028, purchase decisions worth $750 billion will be made through AI. These findings come from McKinsey’s report "Winning in the age of AI search".
How to silence fake news? Young Latinos support internet censorship
Krzysztof Fiedorek
In Brazil, a court shut down platform X, cutting off 40 million users. In Colombia, 70% of citizens want information control, and in Chile, 75% of young people support censoring fake news. Is information security replacing freedom of speech as a new trend? [STUDY]
Communication gap. Is anyone listening to Polish women?
Krzysztof Fiedorek
Brands claim they understand women. Media say they speak their language. Meanwhile the report "Polki 2025" shows that most messages still miss the mark. Women do not want empty slogans. They expect a dialogue that truly relates to them.
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Repression Against Media: Committee to Protect Journalists Report for 2024
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In 2024, at least 361 journalists worldwide were imprisoned, often for exposing the truth. In China, reporters are tracked using advanced facial recognition systems, in Israel, Palestinian journalists are jailed without trial, and in Myanmar, journalist Shin Daewe received a life sentence for... a drone.
Digital media addiction. Why the brain can’t cope
KFi
Digital media can hijack the brain's reward system in ways similar to drugs and alcohol, warned psychiatrist and author Anna Lembke. She emphasized that compulsive use of digital platforms can become a serious addiction. Not just a bad habit or risky behavior.
Media Subscriptions to Replace Advertising. TMT Predictions 2018
BARD
Some publishers already consider attempts to generate revenue from online advertising a waste of time. According to the "TMT Predictions 2018" report by Deloitte, by the end of 2018, half of all adults in developed countries will have at least two online media subscriptions.
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof Fiedorek
According to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
