menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
MediaHisttory Podcast image

23.12.2024 Media industry

Artificial Intelligence and Digital Skills. The Future of the Job Market is Here

KFi

The world faces the challenge of digital transformation, and technological skills have become a gateway to career success. How do Europeans evaluate their abilities, and which industries are leading the way? A recent report by Pracuj.pl reveals which skills open doors to better careers and why AI is the future of work.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Artificial Intelligence and Digital Skills: The Future of the Job Market is Hereillustration: Bing AI

Digital skills are playing an increasingly vital role in career development. According to Pracuj.pl`s report, 37% of respondents recognize them as the most important factor in future professional success. However, despite 65% of participants positively evaluating their digital abilities, Eurostat data paints a less optimistic picture. Only 44% of Europeans aged 16–74 have basic digital skills, ranking some countries near the bottom in the EU.

Other countries present a much brighter picture. For example, in the Netherlands, 83% of citizens demonstrate basic digital proficiency, while the European average is 56%. Tomasz Półtorak, Product Design Field Manager at Pracuj.pl, highlights the consequences of these disparities.

– As technology evolves rapidly, the lack of adequate skills becomes a significant barrier to using tools that can greatly improve quality of life – explains Tomasz Półtorak in an interview with Newseria Innowacje. – An example is modern job-seeking applications that, through advanced algorithms, can perfectly match opportunities to our needs. To harness their full potential, we must develop strong digital competencies.


Differences Across Industries

  • IT: 85% of workers rate their digital skills positively.
  • Finance: 77% of respondents feel confident in their technological abilities.
  • Retail and Sales: 72% express satisfaction with their level of skills.
  • Construction: Only 59% of respondents consider their abilities adequate.

These findings underline the importance of tailored training and support, particularly for less tech-intensive professions.

Technology as a Career Tool


Data from Pracuj.pl shows that 62% of respondents believe that without developing digital skills, it will be difficult to maintain their current job or find a new one. However, only 37% see these abilities as a top priority.

– It appears that many candidates prioritize soft skills, possibly due to the belief that technology evolves while interpersonal skills remain universal – observes Małgorzata Skonieczna, Product Discovery Field Manager at Pracuj.pl. – Balancing both soft and technical skills will help candidates navigate the job market. Digital tools play a growing role not just in job performance but also in the job search itself.

Professional Priorities:

Aspect Percentage of Respondents
Satisfying Salary 57%
Job Stability 49%
Developing Digital Skills 37%


The importance of digital tools in job searches continues to grow. Mobile apps, powered by advanced algorithms, enable quick and precise matches between candidates and job opportunities. These tools allow employees to monitor market changes and adapt their skills to dynamic demands.

Artificial Intelligence on the Horizon


Future technologies, such as artificial intelligence (AI), are already capturing attention. According to Pracuj.pl`s report, 37% of respondents follow developments in this technology, and 60% would eagerly participate in AI training if their employer organized it.

Interest in the tech industry, particularly IT, is increasing. As many as 45% of respondents expressed a willingness to work in this sector if they had the right skills. Tomasz Półtorak notes that “Europeans perceive IT as an industry offering high salaries and job satisfaction.” This makes education in advanced technologies more appealing to many.

Got a minute? Find out our #59sec REPORT on Youtube
Do you trust AI-created news? You might have NO CHOICE
👇

Learning as a Foundation for Growth


The modern job market requires quick acquisition of new knowledge. According to Pracuj.pl, 69% of respondents believe this skill will gain importance in the future. This challenge especially applies to mastering new technologies. Without continuous skill improvement, many employees risk being left behind in the digital revolution.

Investing in digital competencies is essential for accessing better-paying jobs and greater job satisfaction. Especially as the tech landscape never remains static, advancements in AI and digital tools will increasingly shape the labor market.

source: Newseria Innowacje

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

Dead internet theory is a fact. Bots now outnumber people online

Krzysztof Fiedorek
Already 51% of global internet traffic is generated by bots, not people. As many as two-thirds of accounts on X are likely bots, and on review platforms, three out of ten reviews weren't written by a human. Do you feel something is off online? It's not paranoia. In 2025, it's a reality.

The most valuable female personal brands in Polish fashion. IMM report

KFi
The ten most popular people in Poland in the "fashion" category generate over 1.5 billion contacts across all types of media in a year. Their value is nearly 400 million zlotys. The ranking was prepared by the Institute of Media Monitoring for "Forbes Women" magazine.

Disinformation ranks above terrorism as global threat

KFi
According to "International Opinion on Global Threats" by Pew Research Center, a median of 72% of adults across 25 countries view the spread of false information online as a major threat to their country. That number places disinformation at the very top of perceived global dangers.


See articles on a similar topic:

Business Communication and 25 Years of PR Evolution. ITBC Report

KFi
How has technology transformed the way companies communicate with clients? What connects speed of response, creativity, and crisis resilience? The ITBC Communication report reveals how communication has evolved over the past 25 years and what defines the future of business relationships.

Video Games Drive Europe. Record Number of Players in 2023

BARD
The video game market in Europe reached a value of €25.7 billion in 2023, marking a 5% increase compared to the previous year. Video Games Europe and the European Games Developer Federation released the report "All About Video Games – European Key Facts 2023".

Hate speech is contagious and leads to harm [EXPERT OPINION]

Karolina Kropiwiec
‘If we are in an environment where certain groups of people are insulted, there is a high probability that we will start using such language ourselves; hate speech is contagious and its consequence is someone's harm,’ says Dr. Michał Bilewicz from the Centre for Research on Prejudice at the University of Warsaw.

Media in the Balkans and Turkey

Michał Kuźmiński
The Balkans have long been referred to as a “melting pot,” and for good reason. This region is highly diverse and quite unstable. Consequently, the media landscape here is varied as well. In some places, such as democratic Greece, a member of the European Union, the media market is stable and easy to navigate.

More in the section: Media industry

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Drones. For PRO. On discount




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

follow us 👉 on Youtube
Watch more 👇
#4Lines 4 a Good(?) Morning SHORTS
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25