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media industry

Paid journalistic content. Market trends and forecasts by Reuters Institute

Krzysztof FiedorekOnly 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.

media industry

Gen Alpha avoids tough topics. What young people are really looking for

Krzysztof FiedorekGeneration Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.

marketing and PR

The future of search is now. How AI is reshaping brand visibility

KFiAI Search and Share of Voice are no longer optional marketing metrics. They’re essential. Yet only 7% of Polish companies use AI. In the new search landscape, that’s nowhere near enough. Fall behind now, and your brand could simply... vanish from the internet.

media industry

YouTube redefines viewer engagement. Goodbye to returning viewers

KFiAs many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.

skills and knowledge

A heuristic trap in media coverage. How loud headlines boost fear

Bartłomiej DwornikA negative message that rests on emotion lifts the sense of threat by 57%. Why do reports of a plane crash drive investors away from airline shares? Why do flood stories spark worry about the next deluge?The pattern is irrational yet clear and proven.

media industry

Influencers and social video rule information. Digital News Report 2025

Krzysztof FiedorekSeconds of vertical clips set the future of news. TikTok, YouTube and an army of influencers pull viewers away from TV sets and newspaper pages. Whoever masters this new pulse seizes not only attention but also control of the story.

marketing and PR

More AI bots in customer service. However, Poles want people

Andrzej SowulaOver three quarters of Poles (75.9%) have already had contact with a bot in a customer service department and nearly one in four is satisfied with this service. This means an increase of 7.7% over the past two years. At the same time, only 8.1% of Poles fully trust the bots serving them.

READINGWORTHY

press photography

How to choose a gimbal. Things to consider before buying [GUIDE]

Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.

skills and knowledge

AI slops and microtargeting. Why wou should NOT LIKE the bread horse

Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.

skills and knowledge

Visual tricks. How to influence people with color, shape and composition

Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.

skills and knowledge

Betteridge's Law. Is every headline with a question mark a gimmick?

Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.

history of the media

Larry King. One man, 50 thousand interviews

BDwA few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...

history of the media

Daphne Caruana Galizia. How the journalist known as "The Witch" died

RinfOn October 16, 2017, at 3 p.m., in the suburbs of Mosta, in Bidnija, investigative journalist Daphne Caruana Galizia was killed in a car bomb attack. Since early 2016, there had been six such attacks in Malta. But Daphne was the only one with no ties to the criminal world. She was uncovering the truth in political circles and paid for it with her life.


Klaudia Smolarska-Kulej

Our environmental awareness is weakening. Debt to Earth is growing

This year, we used up the Earth's natural resources planned for 12 months a whole week earlier than in 2024. This means that 24 July marks the ecological debt day and from that moment we live on the planet's credit, and our ecological debt increases.

Małgorzata Cebulska

How to teach a preschoolers... to rest? Listen to them!

Does fulfilling dreams have educational value? How much silence fits in 17 square meters? And what impact can a box of mint have on a four-year-old's development? An unusual collaboration between preschoolers and adults brought answers that can and should inspire.

media industry

Books, e-books and audiobooks about the media and for journalists [LINK]

Reporterzy.info SELF PROMOTIONThanks to cooperation with the Amazon, we may suggest you wide offer of great reading opportunity. Studies on the history and media market, interviews, reports and photo guides. Ordering and delivering a book now only takes a few moments. We invite you for a good lecture!

media industry

Review of media from around the world. See what they are buzzing about

Reporterzy.info SELF PROMOTIONWhat is the media buzzing about? A review of the headlines of the most important newspapers and websites. Events of the day, country, world, media market, economy, sport, foreign media, and even gossip and curiosities. In real time and 24 hours a day. We invite you!

Work in media

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New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

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Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
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