po polsku
Népszava. The history of Hungary's oldest newspaper
Małgorzata DwornikThe first editor used a pseudonym. The paper was printed in both Hungarian and German. The military destroyed the newsroom. Journalists died in the Danube’s currents. Népszava survived monarchy, dictatorships, and revolution. And it still exists.
Trust in social media. Youtube beats TikTok and X
Krzysztof FiedorekDo we really trust social media? A new study reveals major differences in how top platforms are rated. Trust goes where there's authenticity, not just algorithms. The role of people is growing while brand influence is fading.
Online advertising 2024/2025 report by IAB Poland
KFiOnline ads now consume 57% of all budgets. Companies spent 1.62 billion PLN on video formats alone. After leaner years, the numbers are rising sharply. Digital advertising grew by 20% in a year. Traditional formats are slowly fading.
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof FiedorekAccording to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
Trends and threats in online advertising. Media Quality Report 2025
Krzysztof FiedorekIn 2024, the digital advertising world lost about 100 billion dollars due to fake impressions. A report published by Integral Ad Science shows that so-called fraud is getting smarter, and campaigns are increasingly exposed.
Zero-click search 2025. The even bigger end of clicking in search engines
Bartłomiej DwornikGoogle is giving up its role as a web signpost. More and more, it wants to be the destination of the whole journey. ChatGPT and Perplexity are hot on its heels, changing the rules of the search game. AI Overviews is a card from the same deck. Only content creators are losing ground in this race.
How do we assess news credibility? Data analysis from 40 countries
Krzysztof FiedorekAre people defenseless against false information? Do they really fall for clickbait and fake news? A meta-analysis of 67 studies involving 200,000 people shows the problem is different than we thought. Instead of excessive gullibility, we are dealing with the opposite.
How to choose a gimbal. Things to consider before buying [GUIDE]
Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.
AI slops and microtargeting. Why wou should NOT LIKE the bread horse
Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.
Visual tricks. How to influence people with color, shape and composition
Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.
Betteridge's Law. Is every headline with a question mark a gimmick?
Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.
Larry King. One man, 50 thousand interviews
BDwA few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...
Daphne Caruana Galizia. How the journalist known as "The Witch" died
RinfOn October 16, 2017, at 3 p.m., in the suburbs of Mosta, in Bidnija, investigative journalist Daphne Caruana Galizia was killed in a car bomb attack. Since early 2016, there had been six such attacks in Malta. But Daphne was the only one with no ties to the criminal world. She was uncovering the truth in political circles and paid for it with her life.
What modern financial education for young children can look like
More than 700 children from Wrocław, Gdańsk, Poznań, Lublin and Rękus will start their summer break with new financial knowledge. This matters because research shows even five-year-olds need it, yet only three out of four children at that age talk about money with close family members.
Polish messenger GG plans European expansion
GG (formerly Gadu-Gadu) invites internet users and investors to co-create a new chapter in the 25-year history of the Polish messenger. Soon, anyone will be able to become a shareholder of the iconic brand with the sun logo. The pre-campaign of the company Fintecom S.A. has just begun.
Overstimulated students? The school planted them a forest
The average student today receives five times more stimuli per day than their parents did at the same age - and 25 times more than their grandparents. Even adults often struggle with that kind of overload. And as educators point out, children don’t know any other world. In Poznań, a unique concept is being tested, one unlike any other in Poland. To calm and relax children in a forest. A school forest. In the heart of the city.
How to play with your child to support growth? A psychologist's tips
Spontaneous, enjoyable, and voluntary – these are the traits that define play. For a child, it is a natural way of exploring the world. For a parent, it can be a chance to build a positive bond and support their child's development. How can you make shared play both joyful and educational?
