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history of the media

Dimmalætting. History of the oldest daily in the Faroe Islands

Małgorzata DwornikThe oldest newspaper in the Faroe Islands survived fires, bankruptcies, and the British friendly occupation. Although its end was declared many times, Dimmalætting has reported on archipelago life for 148 years. This title became a symbol of the struggle for identity for the Faroese people.

media industry

Tags, hashtags and links in video descriptions. Youtube SEO after Gemini AI update [ANALYSIS]

BARDOnce, positioning a video on Youtube was simple. It was enough to stuff the description with keywords and wait for results. Those days are not coming back. In 2026, the algorithm is no longer a simple search engine that connects dots. It is the powerful Gemini AI artificial intelligence that understands your video better than you do.

law in media

Ai in disinformation. Operation Matryoshka and personalization of fakes

Anna Mikołajczyk-KłębekThe increasing use of artificial intelligence to generate false content and profiled disinformation are trends that will shape the disinformation landscape in the coming years, according to Dr. Wojciech Kotowicz, an expert from the University of Warmia and Mazury (UWM) in Olsztyn, Poland.

media industry

Freelancers 2025 in media and advertising. Useme report

Krzysztof FiedorekThe modern media and communication market presents entirely new challenges for independent creators. Traditional services are giving way to more complex forms of messaging. The most popular industries in which Polish freelancers operate focus on companies' online presence and visual content.

media industry

Video content in Poland. What and how we watch

Paweł SobczakVideo content is watched remotely, but streaming services are mainly enjoyed in the comfort of home. This is how the consumption of audiovisual content by Poles in 2025 can be summarized. This is the result of an analysis of a study conducted by SW Research and data from the company MEGOGO.

media industry

How artificial intelligence misrepresents the news. PBC analysis

Sylwia MarkowskaIn news summaries generated by the most popular models in Polish, as many as 46% of responses contained at least one significant error, 27% had serious issues with sources (missing, misleading, or incorrect), and 19% contained hallucinations and outdated information.

marketing and PR

Brand visibility in the age of algorithms

Aleksander PawzunA few years ago, everything was simpler. It was enough to have a good website, do SEO, run a blog, and publish on social media. Whoever was systematic was visible. Whoever invested in content and positioning gained customers. That world no longer exists.

READINGWORTHY

press photography

How to choose a gimbal. Things to consider before buying [GUIDE]

Krzysztof FiedorekStable shots aren't just about aesthetics. They’re the foundation of credible and viewer-friendly content. A gimbal - a device designed for image stabilization - has become a must-have for anyone serious about filming. But how do you pick the right one? It’s only seemingly simple.

skills and knowledge

AI slops and microtargeting. Why wou should NOT LIKE the bread horse

Bartłomiej Dwornik"I grew this garlic chive all by myself on the windowsill. But I bet you won't congratulate me." Do you also see an influx of such posts in online communities? Be careful. This is called AI slop (or Boomer Trap), and it is NOT just a harmless game or entertainment. It is a well-thought-out mechanism in which the currency is you. First, your time and engagement. And soon, your money.

skills and knowledge

Visual tricks. How to influence people with color, shape and composition

Bartłomiej DwornikThe human brain supposedly processes images up to 60,000 times faster than words. Bright colors catch the eye more - but only under certain conditions. Few people can resist the "Apache Method," and a bearded man sells better. Here are some tricks for graphical-optical mind hacking.

skills and knowledge

Betteridge's Law. Is every headline with a question mark a gimmick?

Krzysztof FiedorekBetteridge's Law is a journalism hypothesis suggesting that any headline ending with a question mark can be answered with “no.” This rule applies to yes-or-no questions. It wasn’t actually created by Ian Betteridge and… it’s mostly untrue.

history of the media

Larry King. One man, 50 thousand interviews

BDwA few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...

history of the media

Daphne Caruana Galizia. How the journalist known as "The Witch" died

RinfOn October 16, 2017, at 3 p.m., in the suburbs of Mosta, in Bidnija, investigative journalist Daphne Caruana Galizia was killed in a car bomb attack. Since early 2016, there had been six such attacks in Malta. But Daphne was the only one with no ties to the criminal world. She was uncovering the truth in political circles and paid for it with her life.


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Shaping a company's image in times of legislative changes and crises

Effective brand image creation requires the right tools and strategic planning. Do not wait for the moment when you have to go on the defensive. Today, ensure that marketing and image creation work in full synergy.

#pomagam2026

Jarosław Boberek. When life says "check", he will even stop a train

Imagine lying in a hospital after a serious accident. Your terrified loved ones stand around you with tears in their eyes. You, however, start cracking jokes left and right. Sounds like a scene from a movie? For Jarosław Boberek, this was reality. Thanks to this life lesson, today he helps others without hesitation. Quietly, and sometimes even with bravado.

#pomagam2026

Mateusz Damięcki. From Furioza to saving lives

He helps quietly and without unnecessary questions. The famous actor told Paweł Gołębski in the "POSTANAWIAM POMAGAĆ" (I Resolve to Help) podcast about his experiences with charity. It turns out that for the star, asking for support is sometimes harder than the giving itself.

history of the media

#mediaHISTORY podcast. Listen on Youtube, Spotify or Apple Podcasts

Reporterzy.infoHistory of media and journalism. The biggest titles, famous journalists, groundbreaking events in the press, radio, television and internet industries in the world. Stories developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly Reporterzy.info.

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Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
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