po polsku
illustration: bing.com/createThe study was conducted by Ziemek Bućko, content manager at Hunter.io, a platform for finding email addresses. The results of the analysis and the conclusions drawn from it were published on the company blog: What’s the Best Word Count for Cold Emails.
Bućko analyzed data from 34 million emails requesting contact to determine the optimal length of the sent message in terms of obtaining a response. The results indicate that shorter emails requesting contact have a higher response rate than longer ones.
- The average reply rate for the entire sample was 3.7%.
- Emails with a length of 20-39 words had statistically the highest response rate (4.5%).
- Messages with a length of 60-79 words (4%), 80-99 words (4%), and... 160-179 words (also 4%) achieved results clearly above the average.
The conclusion: shorter emails are more likely to be read and replied to. This is valuable advice for those who are engaged in prospecting and sales on a daily basis.
This also signals that the most frequently cited guidelines from Boomerang, recommending cold emails of 50-125 words, are now outdated. Moreover, as Ziemek Bućko emphasizes, they date back to 2016, which in the evolution of e-marketing is prehistoric. Furthermore, many commentators have overinterpreted some of the conclusions from the Boomerang study regarding its scope and methodology.
Length Matters, But...
However, the Hunter.io analyst emphasizes that the length of the email requesting contact is just one of many factors influencing the response rate. Other equally important factors include:
- Subject line: It should be clear, concise, and compelling enough to encourage the email to be opened.
- Message content: It should be personalized, valuable, and contain a call to action.
- Target audience: Emails requesting contact should be sent to the right people who are potentially interested in your offer.
From here, it’s easy to conclude that the optimal length of an email is a statistical curiosity that alone will not guarantee success. It is one of the factors worth considering from a UX perspective, but the key to success lies in the proper combination of all elements of the cold mailing puzzle.
For more information and data regarding the analysis, visit: https://hunter.io/blog/cold-email-word-count/
COMMERCIAL BREAK
New articles in section Marketing and PR
The future of search is now. How AI is reshaping brand visibility
KFi
AI Search and Share of Voice are no longer optional marketing metrics. They’re essential. Yet only 7% of Polish companies use AI. In the new search landscape, that’s nowhere near enough. Fall behind now, and your brand could simply... vanish from the internet.
More AI bots in customer service. However, Poles want people
Andrzej Sowula
Over three quarters of Poles (75.9%) have already had contact with a bot in a customer service department and nearly one in four is satisfied with this service. This means an increase of 7.7% over the past two years. At the same time, only 8.1% of Poles fully trust the bots serving them.
Foreign online stores face distrust in Poland. See TrustMate Report
KFi
Poland’s e-commerce market is booming, yet foreign online stores still struggle to earn consumer trust. Why do Polish shoppers prefer local sellers? A new report uncovers the roots of this distrust and reveals what international brands must do to bridge the gap.
See articles on a similar topic:
Do Ads on TV Annoy You? Think Again, It’s Quite the Opposite!
Bartłomiej Dwornik
Advertisements don’t irritate viewers; instead, they increase the appeal of television programs, according to research published in the Polish edition of Harvard Business Review. Viewers are actually willing to pay more for shows they watched with ad breaks.
Short Social Video. IAB Poland Report on Short Videos in Social Media
Krzysztof Fiedorek
According to the IAB Poland report from May 2024, short video clips are becoming increasingly popular in Poland. In 2023, 61% of internet users in Poland watched the format known as short social video, and 23% of them created such videos themselves. Polish internet users spend an average of 43 minutes a day watching them.
Modern Mobile Communication. How Companies Build Loyalty by Phone
KFi
Companies can no longer treat mobile communication channels as a side element of their operations. An effective mobile strategy is becoming a cornerstone of customer contact, a tool for improving service, and a way to optimize internal processes. If they know how to use it.
Influencer Advertising. Teenagers Do Not Always Recognize It
KFi
The rise in the popularity of influencer-promoted content among young people raises issues with their ability to identify the commercial nature of this content. Subtler forms of promotion are often completely unrecognizable to younger teens.
