menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
Work In Media image

6.05.2024 Marketing and PR

Cold Mailing: What is the Optimal Word Count for Best Results?

Krzysztof Fiedorek

Forget about popular guidelines for marketers that can be found on Google. An analyst from Hunter.io conducted a study of a massive database of 34 million emails requesting contact. It turns out that the world of marketing cold mailing looks quite different today.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Cold Mailing: What is the Optimal Word Count for Best Results?illustration: bing.com/create

The study was conducted by Ziemek Bućko, content manager at Hunter.io, a platform for finding email addresses. The results of the analysis and the conclusions drawn from it were published on the company blog: What’s the Best Word Count for Cold Emails.

Bućko analyzed data from 34 million emails requesting contact to determine the optimal length of the sent message in terms of obtaining a response. The results indicate that shorter emails requesting contact have a higher response rate than longer ones.


  • The average reply rate for the entire sample was 3.7%.
  • Emails with a length of 20-39 words had statistically the highest response rate (4.5%).
  • Messages with a length of 60-79 words (4%), 80-99 words (4%), and... 160-179 words (also 4%) achieved results clearly above the average.

The conclusion: shorter emails are more likely to be read and replied to. This is valuable advice for those who are engaged in prospecting and sales on a daily basis.


This also signals that the most frequently cited guidelines from Boomerang, recommending cold emails of 50-125 words, are now outdated. Moreover, as Ziemek Bućko emphasizes, they date back to 2016, which in the evolution of e-marketing is prehistoric. Furthermore, many commentators have overinterpreted some of the conclusions from the Boomerang study regarding its scope and methodology.

Length Matters, But...


However, the Hunter.io analyst emphasizes that the length of the email requesting contact is just one of many factors influencing the response rate. Other equally important factors include:


  • Subject line: It should be clear, concise, and compelling enough to encourage the email to be opened.
  • Message content: It should be personalized, valuable, and contain a call to action.
  • Target audience: Emails requesting contact should be sent to the right people who are potentially interested in your offer.

From here, it’s easy to conclude that the optimal length of an email is a statistical curiosity that alone will not guarantee success. It is one of the factors worth considering from a UX perspective, but the key to success lies in the proper combination of all elements of the cold mailing puzzle.

For more information and data regarding the analysis, visit: https://hunter.io/blog/cold-email-word-count/

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Marketing and PR

Rising Google Ads click costs. How to keep campaigns profitable?

Patrycja Kranc
In 2024 the average cost per click (CPC) rose in 86% of industries. In e-commerce and real estate, increases reached dozens of percent. Optimisation is becoming crucial, not only for campaigns but for the entire customer acquisition process.

The future of search is now. How AI is reshaping brand visibility

KFi
AI Search and Share of Voice are no longer optional marketing metrics. They’re essential. Yet only 7% of Polish companies use AI. In the new search landscape, that’s nowhere near enough. Fall behind now, and your brand could simply... vanish from the internet.

More AI bots in customer service. However, Poles want people

Andrzej Sowula
Over three quarters of Poles (75.9%) have already had contact with a bot in a customer service department and nearly one in four is satisfied with this service. This means an increase of 7.7% over the past two years. At the same time, only 8.1% of Poles fully trust the bots serving them.


See articles on a similar topic:

What to do when your child lies? Advice from a pedagogue

patronat Reporterzy.info
Does your little one invent outrageous stories, and you’re unsure how to react? Does your child tell friends that you’ve traveled the world and that your dog speaks with a human voice? A pedagogue explains how to handle such situations and avoid them in the future. The weekly Reporterzy.info is the media patron of the series.

What to do when a child bites nails? Advice from a child psychologist

patronat Reporterzy.info
For children, nail-biting is often a way to cope with boredom or stress. However, our role is to intervene when we notice this habit, not only for aesthetic reasons but also to address potential underlying causes. What might these be, and what can we do?

Artificial Intelligence in B2B Sales. Forrester's Predictions for 2025

BARD
B2B boldly experimented with generative artificial intelligence in 2024, but next year, industry leaders plan to focus on sustainable solutions that increase revenue.

Browser Fingerprinting. Marketing Uses Digital Traces

BARD
A fingerprint created for each browser can identify not only a device but also a specific user. The data collected this way is mainly used for marketing purposes, which can result in cases where, for instance, a Mac user pays up to 30% more for the same product than a PC user.

More in the section: Marketing and PR

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Media Review 24/7




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisementMedia Review 24/7
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25