po polsku
illustration: bing.com/createThe data collected in the report shows that these changes are not merely temporary but reflect a long-term trend that could have serious implications for the future of journalism worldwide.
Decreasing Interest in News
One of the report’s most concerning findings is the ongoing decline in interest in news across many countries. For example, in the United Kingdom, interest in news has nearly halved over the past decade - from 70% in 2015 to just 38% in 2024. A similar trend is seen in Argentina, where interest in news dropped from 77% in 2017 to 45% in 2024.
It’s also worth noting that women and young people represent a significant portion of this shift. Among younger generations, a growing number are avoiding traditional news in favor of alternative sources, such as social media. Platforms like TikTok and Instagram, for instance, are becoming primary sources of information for young people, further reducing their interest in traditional forms of journalism.
Decline in Trust in Media
Trust in media has also deteriorated significantly over recent years. In 2024, only 40% of respondents across 47 surveyed countries stated that they trust most news most of the time. By comparison, at the height of the COVID-19 pandemic, this figure was four percentage points higher.
It’s notable that Finland is the only country where interest in news has remained high, an exception to the general downward trend. In other countries, such as Greece and Hungary, trust in media is at its lowest, reaching just 23%.
Examples of Changing Perceptions of Media
The report also highlights the rise in selective news avoidance, with about 39% of respondents saying they sometimes or often avoid news - an increase of three percentage points from the previous year. In some countries, such as Brazil, Spain, Germany, and Finland, this rise is even more pronounced.
Ongoing conflicts, like those in Ukraine and Gaza, may contribute to audience fatigue and a reluctance to follow the news.
The study also indicates that while the public feels well-served with political and sports news, there’s a shortage of coverage on local events, health, and education.
Conclusions
The “Digital News Report 2024” reveals significant challenges facing modern journalism. Decreasing interest in news and declining trust in media are trends that could lead to the further marginalization of traditional forms of journalism if appropriate actions are not taken.
Media organizations must rethink their strategies and find ways to regain trust and engage audiences, particularly among younger generations who are increasingly distancing themselves from traditional media.
The full Digital News Report 2024 can be downloaded for free at:
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024
COMMERCIAL BREAK
New articles in section Media industry
Health disinformation on the internet. Diagnosis from an algorithm
Katarzyna Czechowicz
Health disinformation can cause a cancer patient to see a doctor when it is too late for effective treatment. It can also undermine trust in doctors and public institutions. As a result, people may refuse to cooperate even during a real external threat, experts warn.
Feminatives are not a given. How Polish women talk about their professions
SWPS
Polish women still rarely use female job titles. This comes from the latest report by the Center for Research on Social Relations at SWPS University. Women's professional activity proved to be a significant factor in using feminatives.
Who trusts articles written by artificial intelligence? Results of a study from China
Krzysztof Fiedorek
Young readers trust machines more than human writers. When they consume news, they prefer the cool objectivity of algorithms over human emotions. They believe that articles created by AI are objective. As they interact with these texts more frequently, they rarely notice any harmful biases in them.
See articles on a similar topic:
Blogs in E-commerce. Report by Elephate and Senuto
KrzysztoF
The average number of indexed articles on e-commerce blogs is 565, with each post attracting 347 readers per month. The health industry generates the highest organic traffic per single article. The authors of the "E-commerce Blog Ranking" take a behind-the-scenes look at the commercial blogosphere.
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
The Future of Journalism and Media. Predictions by Reuters Institute
KFi
74% of publishers fear a decline in search traffic. Paid subscribers are no longer growing as they used to, and relationships with tech giants are becoming increasingly complex. The report "Journalism, Media, and Technology Trends and Predictions 2025" forecasts what lies ahead for the media world in 2025.
Poles on the Internet. RegionyNEXERY 2024 Report
KFi
The Internet not only connects people but also changes their daily habits in ways that seemed unattainable just a few years ago. Over 40% of Poles work remotely, and IoT devices are gaining popularity in rural areas. The #RegionyNEXERY 2024 report reveals surprising facts about the digital reality.
