po polsku
illustration: bing.com/createThe data collected in the report shows that these changes are not merely temporary but reflect a long-term trend that could have serious implications for the future of journalism worldwide.
Decreasing Interest in News
One of the report’s most concerning findings is the ongoing decline in interest in news across many countries. For example, in the United Kingdom, interest in news has nearly halved over the past decade - from 70% in 2015 to just 38% in 2024. A similar trend is seen in Argentina, where interest in news dropped from 77% in 2017 to 45% in 2024.
It’s also worth noting that women and young people represent a significant portion of this shift. Among younger generations, a growing number are avoiding traditional news in favor of alternative sources, such as social media. Platforms like TikTok and Instagram, for instance, are becoming primary sources of information for young people, further reducing their interest in traditional forms of journalism.
Decline in Trust in Media
Trust in media has also deteriorated significantly over recent years. In 2024, only 40% of respondents across 47 surveyed countries stated that they trust most news most of the time. By comparison, at the height of the COVID-19 pandemic, this figure was four percentage points higher.
It’s notable that Finland is the only country where interest in news has remained high, an exception to the general downward trend. In other countries, such as Greece and Hungary, trust in media is at its lowest, reaching just 23%.
Examples of Changing Perceptions of Media
The report also highlights the rise in selective news avoidance, with about 39% of respondents saying they sometimes or often avoid news - an increase of three percentage points from the previous year. In some countries, such as Brazil, Spain, Germany, and Finland, this rise is even more pronounced.
Ongoing conflicts, like those in Ukraine and Gaza, may contribute to audience fatigue and a reluctance to follow the news.
Relationship and tech. Study about love in the age of likes 👇
The study also indicates that while the public feels well-served with political and sports news, there’s a shortage of coverage on local events, health, and education.
Conclusions
The “Digital News Report 2024” reveals significant challenges facing modern journalism. Decreasing interest in news and declining trust in media are trends that could lead to the further marginalization of traditional forms of journalism if appropriate actions are not taken.
Media organizations must rethink their strategies and find ways to regain trust and engage audiences, particularly among younger generations who are increasingly distancing themselves from traditional media.
The full Digital News Report 2024 can be downloaded for free at:
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024
COMMERCIAL BREAK
New articles in section Media industry
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
Radio in Poland 2025. Analysis of listenership and listener behavior
Krzysztof Fiedorek
Radio attracts 17.3 million listeners in Poland every day, who spend over four hours with their receivers. Interestingly, as much as 86 percent of station time is listened to via traditional FM waves. Despite digitalization, the internet accounts for only 12.5 percent of the listenership share.
Tags, hashtags and links in video descriptions. Youtube SEO after Gemini AI update [ANALYSIS]
BARD
Once, positioning a video on Youtube was simple. It was enough to stuff the description with keywords and wait for results. Those days are not coming back. In 2026, the algorithm is no longer a simple search engine that connects dots. It is the powerful Gemini AI artificial intelligence that understands your video better than you do.
See articles on a similar topic:
We Trust AI-Generated Fake News More Than Human-Created News
KrzysztoF
Generating and spreading misinformation with AI can negatively affect various areas of life, including global healthcare. To examine how AI-created text impacts the comprehension of information, researchers from the University of Zurich analyzed tweets generated by GPT-3.
Digital media addiction. Why the brain can’t cope
KFi
Digital media can hijack the brain's reward system in ways similar to drugs and alcohol, warned psychiatrist and author Anna Lembke. She emphasized that compulsive use of digital platforms can become a serious addiction. Not just a bad habit or risky behavior.
Digital Press Reading Habits
Bartłomiej Dwornik
What time of day do we most often reach for e-newspapers and e-books? According to a study by Legimi, peak times are between 6 p.m. and 11 p.m. It’s time to dismiss the notion that weekends are our favorite reading days.
Selfish Trap: A New Social Influence Technique
Krzysztof Fiedorek
Three psychologists from SWPS University have described a social influence method suggesting people are more willing to complete a task if it highlights a quality important to them, such as loyalty, intelligence, or rationality.
