po polsku
illustration: bing.com/createThe introduction of AI in news media is a step forward with the potential to transform journalism. The "Digital News Report 2024" by the Reuters Institute for the Study of Journalism discusses numerous examples of AI use in media worldwide. For instance:
- Nordic publisher Schibsted uses AI to generate "highlights" at the beginning of many articles to boost reader engagement;
- in Germany, publisher Axel Springer implemented AI to write over 5% of published articles, using an AI robot called Klara Indernach. Additionally, tools like Midjourney and OpenAI`s DALL-E are used to automate graphic illustration creation;
- in Mexico, Radio Fórmula took it a step further, introducing AI-generated news presenters like Nat, who delivers news on the website and social media.
These are just a few examples of how AI is beginning to play an increasingly important role in journalism.
Data and Audience Reactions
However, the introduction of AI in media is not without controversy. According to the report, most audiences are uncomfortable with the idea of AI creating news content, especially in cases where AI is the primary author with minimal human oversight.
- Only 36% of respondents in the USA and 33% in Europe said they felt comfortable with AI being used to assist journalists,
- while only 19% and 15% in the USA and Europe, respectively, would feel comfortable if AI created content with minimal human input.
There is also a notable difference in reactions to different types of AI-generated content. Audiences are more open to using AI to create fact- and number-based content, such as sports scores or election reports, but are much more skeptical about AI generating political or crime-related content, where human understanding and sensitivity are required.
Issues of Trust and Ethics
The report also highlights that trust in media may suffer due to the introduction of AI. Concerns exist that AI could generate biased, inaccurate, or even false information, exacerbating the misinformation problem.
- 27% of TikTok users had difficulty distinguishing real content from fake. Many of these issues were associated with AI-generated content, which can be harder to verify due to its realistic nature;
- in Indonesia, the use of AI to create news met with mixed reactions. Although AI is used to automate simple reports, many respondents expressed concerns that content might be biased or inaccurate, undermining trust in media as a whole;
- in Germany, the use of AI in media faced criticism when some AI-generated articles contained factual errors, leading to a public debate about the need for greater control and transparency in using such technologies.
7 facts about news on social media 👇
In surveys, many respondents stated they would prefer all AI-generated content to be clearly labeled so they could consciously choose whether to engage with it.
The Future of AI in Journalism
However, as the report data shows, there is a need for a cautious approach that considers audience trust and ethical concerns. Media adopting AI must be aware of the risks and approach transparency and content quality responsibly to maintain audience trust.
The introduction of AI in journalism, while offering many benefits, such as automation and content personalization, is also a challenge that requires responsibility and precise control to uphold fundamental journalistic values.
The full Digital News Report 2024 can be downloaded for free from:
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024
COMMERCIAL BREAK
New articles in section Media industry
Who really controls the news on the internet? A study from Spain
Krzysztof Fiedorek
Analysis of more than thirteen thousand articles reveals behind-the-scenes mechanisms of spanish digital media. Left-wing portals are responsible for 50.33 percent of texts on lobbying. The energy lobby generates 63.41 percent of publications. Only one daily newspaper evaluates pressure groups positively.
Children and artificial intelligence. The generation of a global experiment is growing
Joanna Sokołowska, UNICEF Polska
A UNICEF analysis based on new data from 10 countries shows that at least 20 million children have already used artificial intelligence (AI). Many of them are ahead of adults, adopting these technologies at a pace more than three times faster.
New generations and the end of traditional news. Reuters Institute report
Krzysztof Fiedorek
Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
See articles on a similar topic:
Trust in Public Media in Europe. Report by European Broadcasting Union
Krzysztof Fiedorek
Public media in Europe play a significant role in fostering trust and supporting democracy. The EBU 2024 report examines leaders, major challenges, and the impact of media on society. Polish, Hungarian, and Greek media, with results far below the average, face a crucial question: can trust be rebuilt?
Media Subscriptions to Replace Advertising. TMT Predictions 2018
BARD
Some publishers already consider attempts to generate revenue from online advertising a waste of time. According to the "TMT Predictions 2018" report by Deloitte, by the end of 2018, half of all adults in developed countries will have at least two online media subscriptions.
Investigative journalism in Europe. Newsrooms face pressure
KFi, Newseria
Media and political representatives point to the difficult situation of investigative journalism in Europe. Newsrooms are reluctant to invest in this segment due to high costs and the large amount of time and effort required. Most of all, however, they fear legal proceedings.
Gen Z Will Force Brands to Tell the Truth. GWI Report and Forecasts
Krzysztof Fiedorek
They value authenticity and brand transparency, preferring socially engaged companies. Young people see technology as a tool for growth, not just entertainment. In relationships, they prioritize genuine connections despite being highly active online. What do we know about Gen Z, and what does this mean for marketing? And beyond.
