po polsku
illustration: bing.com/createThe introduction of AI in news media is a step forward with the potential to transform journalism. The "Digital News Report 2024" by the Reuters Institute for the Study of Journalism discusses numerous examples of AI use in media worldwide. For instance:
- Nordic publisher Schibsted uses AI to generate "highlights" at the beginning of many articles to boost reader engagement;
- in Germany, publisher Axel Springer implemented AI to write over 5% of published articles, using an AI robot called Klara Indernach. Additionally, tools like Midjourney and OpenAI`s DALL-E are used to automate graphic illustration creation;
- in Mexico, Radio Fórmula took it a step further, introducing AI-generated news presenters like Nat, who delivers news on the website and social media.
These are just a few examples of how AI is beginning to play an increasingly important role in journalism.
Data and Audience Reactions
However, the introduction of AI in media is not without controversy. According to the report, most audiences are uncomfortable with the idea of AI creating news content, especially in cases where AI is the primary author with minimal human oversight.
- Only 36% of respondents in the USA and 33% in Europe said they felt comfortable with AI being used to assist journalists,
- while only 19% and 15% in the USA and Europe, respectively, would feel comfortable if AI created content with minimal human input.
There is also a notable difference in reactions to different types of AI-generated content. Audiences are more open to using AI to create fact- and number-based content, such as sports scores or election reports, but are much more skeptical about AI generating political or crime-related content, where human understanding and sensitivity are required.
Issues of Trust and Ethics
The report also highlights that trust in media may suffer due to the introduction of AI. Concerns exist that AI could generate biased, inaccurate, or even false information, exacerbating the misinformation problem.
- 27% of TikTok users had difficulty distinguishing real content from fake. Many of these issues were associated with AI-generated content, which can be harder to verify due to its realistic nature;
- in Indonesia, the use of AI to create news met with mixed reactions. Although AI is used to automate simple reports, many respondents expressed concerns that content might be biased or inaccurate, undermining trust in media as a whole;
- in Germany, the use of AI in media faced criticism when some AI-generated articles contained factual errors, leading to a public debate about the need for greater control and transparency in using such technologies.
In surveys, many respondents stated they would prefer all AI-generated content to be clearly labeled so they could consciously choose whether to engage with it.
The Future of AI in Journalism
However, as the report data shows, there is a need for a cautious approach that considers audience trust and ethical concerns. Media adopting AI must be aware of the risks and approach transparency and content quality responsibly to maintain audience trust.
The introduction of AI in journalism, while offering many benefits, such as automation and content personalization, is also a challenge that requires responsibility and precise control to uphold fundamental journalistic values.
The full Digital News Report 2024 can be downloaded for free from:
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024
COMMERCIAL BREAK
New articles in section Media industry
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
See articles on a similar topic:
Music for Overstimulated Children: Research from Polish Kindergartens
OOO
Hyperactivity, impatience, and difficulties with concentration are increasingly common challenges faced by preschool and school-aged children. An excess of stimuli, including digital ones, makes it hard for children to focus on a single task. Is there anything that can be done about it?
Streaming Services. Rapid Growth of Subscribers in Poland
RINF
Compared to 2020, 20% more Poles declared having a subscription to video streaming services in 2021, according to the *Digital Consumer Trends 2021* report published by Deloitte.
Journalism and Technology. How Indian Newspapers Fight to Survive
KFi
The COVID-19 pandemic accelerated the transformation of India's press industry. Traditional print media, forced to fight for survival, adopted modern technologies ranging from data analysis to artificial intelligence. How do journalists adapt to new roles, and how do media redefine their future in the digital age? Researchers from the Symbiosis Institute of Media & Communication have explored these questions.
Violence in Media and Child Rearing
Małgorzata Więczkowska
The influence of mass media on individuals is now an undisputed fact. There is no place today where this impact on religious, moral, political, social, or educational attitudes cannot be felt.
