
The introduction of AI in news media is a step forward with the potential to transform journalism. The "Digital News Report 2024" by the Reuters Institute for the Study of Journalism discusses numerous examples of AI use in media worldwide. For instance:
- Nordic publisher Schibsted uses AI to generate "highlights" at the beginning of many articles to boost reader engagement;
- in Germany, publisher Axel Springer implemented AI to write over 5% of published articles, using an AI robot called Klara Indernach. Additionally, tools like Midjourney and OpenAI`s DALL-E are used to automate graphic illustration creation;
- in Mexico, Radio Fórmula took it a step further, introducing AI-generated news presenters like Nat, who delivers news on the website and social media.
These are just a few examples of how AI is beginning to play an increasingly important role in journalism.
Data and Audience Reactions
However, the introduction of AI in media is not without controversy. According to the report, most audiences are uncomfortable with the idea of AI creating news content, especially in cases where AI is the primary author with minimal human oversight.
- Only 36% of respondents in the USA and 33% in Europe said they felt comfortable with AI being used to assist journalists,
- while only 19% and 15% in the USA and Europe, respectively, would feel comfortable if AI created content with minimal human input.
There is also a notable difference in reactions to different types of AI-generated content. Audiences are more open to using AI to create fact- and number-based content, such as sports scores or election reports, but are much more skeptical about AI generating political or crime-related content, where human understanding and sensitivity are required.
Issues of Trust and Ethics
The report also highlights that trust in media may suffer due to the introduction of AI. Concerns exist that AI could generate biased, inaccurate, or even false information, exacerbating the misinformation problem.
- 27% of TikTok users had difficulty distinguishing real content from fake. Many of these issues were associated with AI-generated content, which can be harder to verify due to its realistic nature;
- in Indonesia, the use of AI to create news met with mixed reactions. Although AI is used to automate simple reports, many respondents expressed concerns that content might be biased or inaccurate, undermining trust in media as a whole;
- in Germany, the use of AI in media faced criticism when some AI-generated articles contained factual errors, leading to a public debate about the need for greater control and transparency in using such technologies.

In surveys, many respondents stated they would prefer all AI-generated content to be clearly labeled so they could consciously choose whether to engage with it.
The Future of AI in Journalism
However, as the report data shows, there is a need for a cautious approach that considers audience trust and ethical concerns. Media adopting AI must be aware of the risks and approach transparency and content quality responsibly to maintain audience trust.
The introduction of AI in journalism, while offering many benefits, such as automation and content personalization, is also a challenge that requires responsibility and precise control to uphold fundamental journalistic values.
The full Digital News Report 2024 can be downloaded for free from:
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024
COMMERCIAL BREAK
New articles in section Media industry
Influencers and social video rule information. Digital News Report 2025
Krzysztof Fiedorek
Seconds of vertical clips set the future of news. TikTok, YouTube and an army of influencers pull viewers away from TV sets and newspaper pages. Whoever masters this new pulse seizes not only attention but also control of the story.
Cyberviolence and hate disguised as a joke. The RAYUELA report on youth
Krzysztof Fiedorek
The study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.
Trust in social media. Youtube beats TikTok and X
Krzysztof Fiedorek
Do we really trust social media? A new study reveals major differences in how top platforms are rated. Trust goes where there's authenticity, not just algorithms. The role of people is growing while brand influence is fading.
See articles on a similar topic:
Anti-Ukrainian Propaganda in Polish Internet. Demagog and IMM Report
Katarzyna Ozga
In 2024, nearly 327,000 Polish-language posts and comments were published, negatively referring to the Ukrainian community. Among the accounts spreading anti-Ukrainian narratives with the greatest reach on platform X and Facebook was the profile of MEP Grzegorz Braun.
Hate speech is contagious and leads to harm [EXPERT OPINION]
Karolina Kropiwiec
‘If we are in an environment where certain groups of people are insulted, there is a high probability that we will start using such language ourselves; hate speech is contagious and its consequence is someone's harm,’ says Dr. Michał Bilewicz from the Centre for Research on Prejudice at the University of Warsaw.
Poles on the Internet. RegionyNEXERY 2024 Report
KFi
The Internet not only connects people but also changes their daily habits in ways that seemed unattainable just a few years ago. Over 40% of Poles work remotely, and IoT devices are gaining popularity in rural areas. The #RegionyNEXERY 2024 report reveals surprising facts about the digital reality.
Radio Fanatics. Who Listens for One-Third of the Day?
Bartłomiej Dwornik
One in five listeners now spends over 8 hours daily listening to the radio, according to data from the Radio Track study. Since the beginning of the year, the number of these avid listeners has grown by 300,000.