po polsku
illustration: bing.com/createIn 2022, the market was valued at €24.5 billion, highlighting the industry’s steady growth and its increasing importance in the digital economy. One of the key insights from the report by Video Games Europe is the continuously growing number of players.
Growth in Player Numbers
In 2023, 53% of the European population aged 6 to 64 played video games. This represents nearly half of Europe`s population, showing the significant impact of gaming on the daily lives of many people.
Among them, 75% are adult players, with an average player age of 31.4 years. Interestingly, 43.5% of all players are women, a figure that continues to rise.
The Role of Women in the Gaming Industry
Amid demographic changes, the growing number of women among both players and industry employees is notable. In 2023, the number of women playing games reached 55 million, accounting for over 43.5% of all players.
Women also represent an increasing share of the workforce – in 2022, 44% of new recruits in Sweden were women.
Time Spent Gaming
The "All About Video Games" report also presents data on time spent gaming. Europeans spend an average of 8.9 hours per week playing video games, making gaming one of the primary leisure activities. By comparison, Europeans devote 24 hours per week to watching TV and 16.3 hours on social media. Among women, the average gaming time is 6.7 hours per week, showing the growing appeal of games among this group.
Employment in the Gaming Industry
The video game industry also has a significant impact on employment. In 2023, this sector employed 114,000 people across Europe, of whom 90,000 were in EU countries. Interestingly, the sector saw a 6.7% growth in workforce compared to the previous year. This increase reflects a demand for highly skilled professionals in technology and creativity, emphasizing the need for further investment in education and talent development.
Game Sales in Europe
Game sales in Europe are divided into several key categories. Mobile and tablet games account for 41% of the market, making them the most popular gaming platform. Consoles also represent 41% of the market, while PC games hold a 14% share.
A significant trend is the dominance of digital sales, which account for 85% of the total sales value. Physical game copies now hold only a 15% share, reflecting a shift in consumer preferences over recent years.
Examples of Popular Games
The "All About Video Games" report also features a list of the most-purchased games in 2023. Notable titles include Diablo IV by Activision Blizzard, Hogwarts Legacy by Warner Bros. Games, and FIFA 23 by Electronic Arts. Such games are highly popular not only among younger audiences but also among adult players, underscoring the growing importance of this entertainment form in Europe.
The video game industry in Europe is expanding rapidly, and the 2023 report shows continuous growth in both player numbers and employment within the industry. This growth reflects the increasing significance of video games as both an entertainment and educational medium, as well as their positive impact on European economies.
The complete report All About Video Games – European Key Facts 2023 can be downloaded from:
https://www.videogameseurope.eu/publication/2023-video-games-european-key-facts/
COMMERCIAL BREAK
New articles in section Media industry
Cyberviolence and hate disguised as a joke. The RAYUELA report on youth
Krzysztof Fiedorek
The study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.
Trust in social media. Youtube beats TikTok and X
Krzysztof Fiedorek
Do we really trust social media? A new study reveals major differences in how top platforms are rated. Trust goes where there's authenticity, not just algorithms. The role of people is growing while brand influence is fading.
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof Fiedorek
According to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
See articles on a similar topic:
How the Media Talk (or Stay Silent) About Climate. Reuters Institute Report
Krzysztof Fiedorek
Although climate change is becoming increasingly noticeable worldwide, the media have failed to maintain growing interest in the topic. The report "Climate Change and News Audiences 2024" shows that audience engagement with climate topics has remained almost unchanged for several years.
Print Advertising in Poland. Analysis by Polskie Badania Czytelnictwa
BARD
Analysts at Polskie Badania Czytelnictwa (Polish Readership Surveys) have compiled statistical data highlighting the reach, engagement, and opinions regarding print advertising campaigns. These insights are valuable for marketers aiming to plan and optimize advertising budgets.
Gen Z Will Force Brands to Tell the Truth. GWI Report and Forecasts
Krzysztof Fiedorek
They value authenticity and brand transparency, preferring socially engaged companies. Young people see technology as a tool for growth, not just entertainment. In relationships, they prioritize genuine connections despite being highly active online. What do we know about Gen Z, and what does this mean for marketing? And beyond.
Television, Trends, and Viewer Habits. EBU Report
Krzysztof Fiedorek
Young Europeans watch television for an average of only 72 minutes a day, and in some countries, less than 30 minutes. Traditional television is giving way to TikTok, Netflix, and YouTube. Viewer habits are changing dramatically before our eyes. What does this mean for the future of media?
