po polsku
illustration: Bing AIOver the last 25 years, communication has undergone a true revolution, driven by the development of broadband Internet and mobile telephony. According to the report "(R)evolution in Business Communication: 25 Years of Change," prepared by SW Research for ITBC Communication, these two factors have significantly altered how companies connect with customers and partners. Internet access has made information transfer instantaneous, while mobile telephony has made communication an indispensable part of daily life.
– "Thanks to technological advancements, companies can quickly respond to customer needs. This approach has become the new standard in many industries," emphasizes Beata Lewandowska, CEO of ITBC Communication, as quoted by Newseria. –. As much as 75% of survey respondents believe that quick brand response to customer needs is essential today. For instance, in e-commerce, companies can offer products to customers even before they finish their searches, thanks to data analysis and instant communication.
Strategies for Crisis Resilience
The report indicates that communication strategies not only support a company’s image but also enhance its resilience during crises. 68% of respondents believe that proper planning in this area helps companies better handle economic downturns. A notable example is brands’ actions during the COVID-19 pandemic, where swift and thoughtful messaging helped maintain customer trust despite market uncertainties.
Findings from the report highlight that communication strategies should align with a company’s long-term goals. In industries such as technology and pharmaceuticals, consistent messaging builds brand credibility and minimizes the risk of losing trust in challenging times.
The Impact of Technology and Communication Strategies on Modern Business
| Area | Percentage of Responses |
|---|---|
| Quick response to customer needs | 75% |
| Communication strategy as crisis protection | 68% |
| Creativity and strategic thinking in PR | 82% |
| Process transformation through mobile telephony | 48% |
Creativity as a Foundation
Despite rapid technological progress, respondents emphasize the importance of human skills in communication processes. A significant 82% believe that creativity and strategic thinking are essential traits for PR and marketing specialists that cannot be fully automated.
For example, in the advertising industry, automated algorithms generate content, but it is humans who decide what emotions campaigns should evoke. Creativity also plays a role during crises - a well-crafted message can not only reassure customers but also rebuild their trust. Beata Lewandowska notes: "Technology facilitates operations, but the foundation of communication remains the values that build human relationships."
The study "(R)evolution in Business Communication: 25 Years of Change" also highlights that mobile telephony has significantly transformed processes within companies. 48% of respondents recognize that access to mobile technology has revolutionized both customer interactions and internal work organization. For instance, team management applications maintain work efficiency regardless of employee location.
COMMERCIAL BREAK
New articles in section Media industry
Children and communication with machines. Experiment by SWPS researchers
SWPS
How do primary school students treat humanoid robots? Researchers from SWPS University have shown that in most cases, children relate to robots politely, and younger children and girls more often perceive them as possessing human characteristics.
Streaming platforms in Poland. What criteria determine the choice
Paweł Sobczak
Price, indicated by 54.2% of respondents, and subject matter (54% of indications) are the most important factors influencing users' choice of content on streaming services. The service brand is mentioned by 18.1% of those surveyed.
Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus
BARD
Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.
See articles on a similar topic:
Zero-click search 2025. The even bigger end of clicking in search engines
Bartłomiej Dwornik
Google is giving up its role as a web signpost. More and more, it wants to be the destination of the whole journey. ChatGPT and Perplexity are hot on its heels, changing the rules of the search game. AI Overviews is a card from the same deck. Only content creators are losing ground in this race.
Read digital newspapers and magazines in PDF, EPUB and MOBI [LINK]
AUTOPROMOCJA Reporterzy.info
The most popular daily, weekly, biweekly and monthly magazines in electronic PDF, EPUB and MOBI formats. For reading on a computer, smartphone and e-reader. The latest issues, archive issues and subscriptions are just a few clicks away. Visit our Reporterzy.info Store
Anti-Ukrainian Propaganda in Polish Internet. Demagog and IMM Report
Katarzyna Ozga
In 2024, nearly 327,000 Polish-language posts and comments were published, negatively referring to the Ukrainian community. Among the accounts spreading anti-Ukrainian narratives with the greatest reach on platform X and Facebook was the profile of MEP Grzegorz Braun.
Music for Overstimulated Children: Research from Polish Kindergartens
OOO
Hyperactivity, impatience, and difficulties with concentration are increasingly common challenges faced by preschool and school-aged children. An excess of stimuli, including digital ones, makes it hard for children to focus on a single task. Is there anything that can be done about it?
