po polsku
illustration: Bing AIOver the last 25 years, communication has undergone a true revolution, driven by the development of broadband Internet and mobile telephony. According to the report "(R)evolution in Business Communication: 25 Years of Change," prepared by SW Research for ITBC Communication, these two factors have significantly altered how companies connect with customers and partners. Internet access has made information transfer instantaneous, while mobile telephony has made communication an indispensable part of daily life.
– "Thanks to technological advancements, companies can quickly respond to customer needs. This approach has become the new standard in many industries," emphasizes Beata Lewandowska, CEO of ITBC Communication, as quoted by Newseria. –. As much as 75% of survey respondents believe that quick brand response to customer needs is essential today. For instance, in e-commerce, companies can offer products to customers even before they finish their searches, thanks to data analysis and instant communication.
Strategies for Crisis Resilience
The report indicates that communication strategies not only support a company’s image but also enhance its resilience during crises. 68% of respondents believe that proper planning in this area helps companies better handle economic downturns. A notable example is brands’ actions during the COVID-19 pandemic, where swift and thoughtful messaging helped maintain customer trust despite market uncertainties.
Findings from the report highlight that communication strategies should align with a company’s long-term goals. In industries such as technology and pharmaceuticals, consistent messaging builds brand credibility and minimizes the risk of losing trust in challenging times.
The Impact of Technology and Communication Strategies on Modern Business
| Area | Percentage of Responses |
|---|---|
| Quick response to customer needs | 75% |
| Communication strategy as crisis protection | 68% |
| Creativity and strategic thinking in PR | 82% |
| Process transformation through mobile telephony | 48% |
Creativity as a Foundation
Despite rapid technological progress, respondents emphasize the importance of human skills in communication processes. A significant 82% believe that creativity and strategic thinking are essential traits for PR and marketing specialists that cannot be fully automated.
For example, in the advertising industry, automated algorithms generate content, but it is humans who decide what emotions campaigns should evoke. Creativity also plays a role during crises - a well-crafted message can not only reassure customers but also rebuild their trust. Beata Lewandowska notes: "Technology facilitates operations, but the foundation of communication remains the values that build human relationships."
The study "(R)evolution in Business Communication: 25 Years of Change" also highlights that mobile telephony has significantly transformed processes within companies. 48% of respondents recognize that access to mobile technology has revolutionized both customer interactions and internal work organization. For instance, team management applications maintain work efficiency regardless of employee location.
COMMERCIAL BREAK
New articles in section Media industry
Who trusts articles written by artificial intelligence? Results of a study from China
Krzysztof Fiedorek
Young readers trust machines more than human writers. When they consume news, they prefer the cool objectivity of algorithms over human emotions. They believe that articles created by AI are objective. As they interact with these texts more frequently, they rarely notice any harmful biases in them.
Who really controls the news on the internet? A study from Spain
Krzysztof Fiedorek
Analysis of more than thirteen thousand articles reveals behind-the-scenes mechanisms of spanish digital media. Left-wing portals are responsible for 50.33 percent of texts on lobbying. The energy lobby generates 63.41 percent of publications. Only one daily newspaper evaluates pressure groups positively.
Children and artificial intelligence. The generation of a global experiment is growing
Joanna Sokołowska, UNICEF Polska
A UNICEF analysis based on new data from 10 countries shows that at least 20 million children have already used artificial intelligence (AI). Many of them are ahead of adults, adopting these technologies at a pace more than three times faster.
See articles on a similar topic:
Disinformation ranks above terrorism as global threat
KFi
According to "International Opinion on Global Threats" by Pew Research Center, a median of 72% of adults across 25 countries view the spread of false information online as a major threat to their country. That number places disinformation at the very top of perceived global dangers.
Media in Poland 2022. How Poles Watch, Listen, Read, and Surf the Web
Krzysztof Fiedorek
Nearly two million Poles have access to a TV but do not watch television. For radio, the analogous group amounts to 8% of radio owners. Two-thirds of Poles reach for printed press, even occasionally, while the number of mobile internet users exceeds desktop users by nearly three million.
Online News Portal Readers in Poland. Loyalty Analysis
Bartłomiej Dwornik
Among news portals, Onet has the highest number of users. However, in terms of reader loyalty, it falls behind Wirtualna Polska. When looking specifically at news readers, Gazeta takes the lead, though it ranks poorly in Google search positioning.
Social Media and Relationships. Interesting Research from Palestine
KFi
What does love look like in the digital age? Does technology bring people closer or push them apart? In an era where Facebook and Instagram replace dinner table conversations, social media has become a new space for marital relationships. Researchers from An-Najah National University examined how technology can build bonds but also sow uncertainty.
