menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
Media Review image

19.05.2025 Media industry

Digital media addiction. Why the brain can’t cope

KFi

Digital media can hijack the brain's reward system in ways similar to drugs and alcohol, warned psychiatrist and author Anna Lembke during the Impact congress in Poznań. In an interview with PAP, she emphasized that compulsive use of digital platforms can become a serious addiction. Not just a bad habit or risky behavior.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Digital media addiction. Why the brain can’t copeillustration: DALL-E

She believes society must recognize that children and teenagers are especially vulnerable. Lembke called for smartphones to be removed from schools, especially in early education. She argued that kids should have space to learn and grow without distractions, and teachers should be free to teach. According to her, a phone in a child’s pocket acts like a “digital drug.”

Families, she said, should delay giving children personal devices and use basic phones instead. Monitoring online activity is key. But individual responsibility isn’t enough — Lembke called for systemic action. She proposed age verification laws, algorithm changes, and less addictive app design. Not everything will work, she admitted, but doing nothing isn’t an option.

Lembke also explained that the way societies frame addiction matters. If people treat it as a brain disease, those affected are less stigmatized and more likely to seek help. In contrast, when addiction is shamed, individuals hide their problems and avoid treatment.


She pointed out that China was the first to officially recognize gaming disorder. Chinese authorities classified it under the WHO and launched dedicated treatment centers. The U.S., by comparison, has been slower to address digital addiction, though it leads in treating substance abuse.

Lembke said it`s hard to know how many people will develop media-related addictions, but she estimates it could affect 10 to 20 percent of the population - similar to drug and alcohol addiction rates. She also observed that modern life exposes people to more addictive stimuli than ever: processed food is engineered to be irresistible, social media manipulates social rewards, and even shopping and gaming have become more stimulating.

As technology becomes more immersive, she said, people need to understand the risks. Most will self-regulate, but some won`t. Lembke urged society to act before the damage spreads further.

***
Based on an interview with Anna Lembke for PAP Polska Agencja Prasowa (Nauka w Polsce)

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

Influencers and social video rule information. Digital News Report 2025

Krzysztof Fiedorek
Seconds of vertical clips set the future of news. TikTok, YouTube and an army of influencers pull viewers away from TV sets and newspaper pages. Whoever masters this new pulse seizes not only attention but also control of the story.

Cyberviolence and hate disguised as a joke. The RAYUELA report on youth

Krzysztof Fiedorek
The study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.

Trust in social media. Youtube beats TikTok and X

Krzysztof Fiedorek
Do we really trust social media? A new study reveals major differences in how top platforms are rated. Trust goes where there's authenticity, not just algorithms. The role of people is growing while brand influence is fading.


See articles on a similar topic:

Who Reads the Press? Studies on Credibility, Reach, and Effectiveness

Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.

Trust in Public Media in Europe. Report by European Broadcasting Union

Krzysztof Fiedorek
Public media in Europe play a significant role in fostering trust and supporting democracy. The EBU 2024 report examines leaders, major challenges, and the impact of media on society. Polish, Hungarian, and Greek media, with results far below the average, face a crucial question: can trust be rebuilt?

New Technologies in Journalism. PressInstitute Study

BARD
Nearly 39% of journalists use their smartphone or tablet camera to record videos, while over 26% use the built-in camera to take photos that they later publish, according to the "Journalists and New Technologies" study by PressInstitute.

Fake News in Poland. Challenges in Assessing Information Credibility

RINF
One in four information consumers relies on sources where verifying credibility is a significant challenge. Fake news remains a major issue, as indicated by 77% of respondents, with 51% admitting they struggle to discern truth from falsehood, according to Deloitte's *Digital Consumer Trends 2021* report.

More in the section: Media industry

community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.


Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Drones. For PRO. On discount





Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

follow us 👉 on Youtube
Watch more 👇
#59sec REPORT SHORTS
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25