menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
Work In Media image

19.05.2025 Media industry

Digital media addiction. Why the brain can’t cope

KFi

Digital media can hijack the brain's reward system in ways similar to drugs and alcohol, warned psychiatrist and author Anna Lembke during the Impact congress in Poznań. In an interview with PAP, she emphasized that compulsive use of digital platforms can become a serious addiction. Not just a bad habit or risky behavior.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Digital media addiction. Why the brain can’t copeillustration: DALL-E

She believes society must recognize that children and teenagers are especially vulnerable. Lembke called for smartphones to be removed from schools, especially in early education. She argued that kids should have space to learn and grow without distractions, and teachers should be free to teach. According to her, a phone in a child’s pocket acts like a “digital drug.”

Families, she said, should delay giving children personal devices and use basic phones instead. Monitoring online activity is key. But individual responsibility isn’t enough — Lembke called for systemic action. She proposed age verification laws, algorithm changes, and less addictive app design. Not everything will work, she admitted, but doing nothing isn’t an option.

Lembke also explained that the way societies frame addiction matters. If people treat it as a brain disease, those affected are less stigmatized and more likely to seek help. In contrast, when addiction is shamed, individuals hide their problems and avoid treatment.


She pointed out that China was the first to officially recognize gaming disorder. Chinese authorities classified it under the WHO and launched dedicated treatment centers. The U.S., by comparison, has been slower to address digital addiction, though it leads in treating substance abuse.

Lembke said it`s hard to know how many people will develop media-related addictions, but she estimates it could affect 10 to 20 percent of the population - similar to drug and alcohol addiction rates. She also observed that modern life exposes people to more addictive stimuli than ever: processed food is engineered to be irresistible, social media manipulates social rewards, and even shopping and gaming have become more stimulating.

As technology becomes more immersive, she said, people need to understand the risks. Most will self-regulate, but some won`t. Lembke urged society to act before the damage spreads further.

***
Based on an interview with Anna Lembke for PAP Polska Agencja Prasowa (Nauka w Polsce)

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

Cyberviolence and hate disguised as a joke. The RAYUELA report on youth

Krzysztof Fiedorek
The study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.

Trust in social media. Youtube beats TikTok and X

Krzysztof Fiedorek
Do we really trust social media? A new study reveals major differences in how top platforms are rated. Trust goes where there's authenticity, not just algorithms. The role of people is growing while brand influence is fading.

Artificial intelligence in newsrooms. Three realities of the AI era in media

Krzysztof Fiedorek
According to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.


See articles on a similar topic:

Poles on the Internet. RegionyNEXERY 2024 Report

KFi
The Internet not only connects people but also changes their daily habits in ways that seemed unattainable just a few years ago. Over 40% of Poles work remotely, and IoT devices are gaining popularity in rural areas. The #RegionyNEXERY 2024 report reveals surprising facts about the digital reality.

Digital Newspapers in Poland

Bartłomiej Dwornik
The three largest distributors of digital press editions in Poland sell around 270,000 e-magazine copies monthly, according to Money.pl analysis. Digital press is mostly read by experienced internet users, managers, and emigrants.

Radio in Europe. How Are Listener Habits Changing?

KFi
Radio remains one of the most popular media in Europe, but data from the European Broadcasting Union's report "Audience Trends: Radio 2024" shows clear changes in listener habits. The average European spent 2 hours and 13 minutes per day listening to the radio in 2023. This is 18 minutes less than five years ago but only one minute less than the previous year.

Global Media Under Scrutiny. Reuters Institute Digital News Report 2024

Krzysztof Fiedorek
The “Digital News Report 2024,” developed by the Reuters Institute for the Study of Journalism, describes the landscape of digital news media based on data from 47 markets, representing more than half of the world’s population.

More in the section: Media industry

community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.


Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Media Review 24/7





Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisementMedia Review 24/7
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25