po polsku
Summer shows a more evenly spread tendency to read digital publications throughout the day. However, evenings clearly dominate, especially late evenings, with a noticeably higher percentage of e-readers at the end of the day.
For Android devices, peak reading times during summer were at 2 p.m. (14% of respondents) and 9 p.m. (10%); iPad users read most around 8 a.m. and 4 p.m. (13% each), while iPhone e-book readers usually read at 9 p.m. (28%) and 1 p.m. (18%) - according to the study authors from Legimi. This indicates that smartphone users (both Android and iPhone) prefer reading during lunch and late in the evening.
Interestingly, according to analyses from the digital publications platform, e-reader owners are less predictable, reading at different times of day and night. 3% of respondents reported using their reader between 1 and 2 a.m., 5% at 9 a.m., 8% at 6 p.m., and 9% at 10 p.m. When combining results across all devices, peak reading times were in the late afternoon and evening (6 p.m. and 11 p.m. - 9% each).
One might think weekends are when we read the most. However, this isn’t true, as e-book and e-newspaper readers report otherwise. Summer weekends saw noticeably less reading than weekdays, with Monday, Tuesday, and Wednesday standing out. - This may be because popular weeklies, also available in digital editions, are released on those days - suggest the study authors.
Outside of the vacation period, Android phone or smartphone users typically read at the beginning of the week (32% on Monday, 23% on Tuesday, and only 2% on Sunday).
COMMERCIAL BREAK
New articles in section Media industry
Information laundering. Russian propaganda returns as news from China
KFi
Russian intelligence agencies use complex tactics to mask the primary source of their harmful narratives. Patrycja Krzyśpiak from NASK details this dangerous process of information laundering in a recent report.
Health disinformation on the internet. Diagnosis from an algorithm
Katarzyna Czechowicz
Health disinformation can cause a cancer patient to see a doctor when it is too late for effective treatment. It can also undermine trust in doctors and public institutions. As a result, people may refuse to cooperate even during a real external threat, experts warn.
Feminatives are not a given. How Polish women talk about their professions
SWPS
Polish women still rarely use female job titles. This comes from the latest report by the Center for Research on Social Relations at SWPS University. Women's professional activity proved to be a significant factor in using feminatives.
See articles on a similar topic:
Information bubbles. Study of Instagram, Tik Tok and You Tube users
Urszula Kaczorowska
A staggering 96 percent of the time people spend online is spent on anything but consuming information. This, says Professor Magdalena Wojcieszak means ‘we have over-inflated the issue of information bubbles and disinformation.’
Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus
BARD
Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.
Why do we believe fakes? Science reveals the psychology of virals
KFi
Why do emotions grab more attention than evidence, and why can a fake authority overshadow scientific data? Researchers from Warsaw University of Technology, Jagiellonian University, and SWPS University in Poland sought the answers. Here are their findings.
Future of Public Media. Who Will Be Data Ethicists and VR Designers?
KFi
How does the future of work in media look? Here are professions that do not yet exist but will soon become essential. The report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow," prepared by the European Broadcasting Union (EBU) and Rai Ufficio Studi, outlines key changes awaiting the public media sector in the coming years.
