menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
Media Review image

2.11.2011 Media industry

Digital Press Reading Habits

Bartłomiej Dwornik

What time of day do we most often reach for e-newspapers and e-books? According to a study by Legimi, peak times are between 6 p.m. and 11 p.m. It’s time to dismiss the notion that weekends are our favorite reading days.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Based on Legimi.com’s Survey Results on E-Reader Habits and Interests, in the summer months (June to September this year), the average e-reader dedicated 8 to 10 minutes a day to reading digital newspapers and books, mainly in the early or late evening. It turns out we can focus for just over 4 minutes in a single session.

What time do we read e-publications?

Summer shows a more evenly spread tendency to read digital publications throughout the day. However, evenings clearly dominate, especially late evenings, with a noticeably higher percentage of e-readers at the end of the day.

For Android devices, peak reading times during summer were at 2 p.m. (14% of respondents) and 9 p.m. (10%); iPad users read most around 8 a.m. and 4 p.m. (13% each), while iPhone e-book readers usually read at 9 p.m. (28%) and 1 p.m. (18%) - according to the study authors from Legimi. This indicates that smartphone users (both Android and iPhone) prefer reading during lunch and late in the evening.

Interestingly, according to analyses from the digital publications platform, e-reader owners are less predictable, reading at different times of day and night. 3% of respondents reported using their reader between 1 and 2 a.m., 5% at 9 a.m., 8% at 6 p.m., and 9% at 10 p.m. When combining results across all devices, peak reading times were in the late afternoon and evening (6 p.m. and 11 p.m. - 9% each).

What days do we read e-publications?

One might think weekends are when we read the most. However, this isn’t true, as e-book and e-newspaper readers report otherwise. Summer weekends saw noticeably less reading than weekdays, with Monday, Tuesday, and Wednesday standing out. - This may be because popular weeklies, also available in digital editions, are released on those days - suggest the study authors.

Outside of the vacation period, Android phone or smartphone users typically read at the beginning of the week (32% on Monday, 23% on Tuesday, and only 2% on Sunday).

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

Disinformation ranks above terrorism as global threat

KFi
According to "International Opinion on Global Threats" by Pew Research Center, a median of 72% of adults across 25 countries view the spread of false information online as a major threat to their country. That number places disinformation at the very top of perceived global dangers.

Television 2025. Report by the European Broadcasting Union

Krzysztof Fiedorek
Europeans are watching less and less television. In 2024, the average viewing time was 3 hours and 13 minutes per day. Only 54% of young people had any contact with TV, and public broadcasters held a 23% share. Television is losing relevance, especially among the youngest viewers.

Mobile games in Poland. Market value and forecasts

Newseria, KFi
In 2030, the number of mobile game users in Poland may exceed 7.1 million, and market revenue will approach 470 million dollars, according to Statista data. As the number of gamers increases, the market for mobile gaming devices is also expanding.


See articles on a similar topic:

Influencers Earn Too Much. No Fluff Jobs Report

KrzysztoF
According to nearly 70% of Poles, influencers earn too much, and 54% feel the least affection for them out of all professions. Only politicians receive equally low regard among respondents surveyed by No Fluff Jobs. On the other hand, nurses and… farmers are considered underpaid.

Anti-Ukrainian Propaganda in Polish Internet. Demagog and IMM Report

Katarzyna Ozga
In 2024, nearly 327,000 Polish-language posts and comments were published, negatively referring to the Ukrainian community. Among the accounts spreading anti-Ukrainian narratives with the greatest reach on platform X and Facebook was the profile of MEP Grzegorz Braun.

Music for Overstimulated Children: Research from Polish Kindergartens

OOO
Hyperactivity, impatience, and difficulties with concentration are increasingly common challenges faced by preschool and school-aged children. An excess of stimuli, including digital ones, makes it hard for children to focus on a single task. Is there anything that can be done about it?

Journalism and Technology. How Indian Newspapers Fight to Survive

KFi
The COVID-19 pandemic accelerated the transformation of India's press industry. Traditional print media, forced to fight for survival, adopted modern technologies ranging from data analysis to artificial intelligence. How do journalists adapt to new roles, and how do media redefine their future in the digital age? Researchers from the Symbiosis Institute of Media & Communication have explored these questions.

More in the section: Media industry

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Flying Tiger




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisementMedia Review 24/7
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25