po polsku
Summer shows a more evenly spread tendency to read digital publications throughout the day. However, evenings clearly dominate, especially late evenings, with a noticeably higher percentage of e-readers at the end of the day.
For Android devices, peak reading times during summer were at 2 p.m. (14% of respondents) and 9 p.m. (10%); iPad users read most around 8 a.m. and 4 p.m. (13% each), while iPhone e-book readers usually read at 9 p.m. (28%) and 1 p.m. (18%) - according to the study authors from Legimi. This indicates that smartphone users (both Android and iPhone) prefer reading during lunch and late in the evening.
Interestingly, according to analyses from the digital publications platform, e-reader owners are less predictable, reading at different times of day and night. 3% of respondents reported using their reader between 1 and 2 a.m., 5% at 9 a.m., 8% at 6 p.m., and 9% at 10 p.m. When combining results across all devices, peak reading times were in the late afternoon and evening (6 p.m. and 11 p.m. - 9% each).
One might think weekends are when we read the most. However, this isn’t true, as e-book and e-newspaper readers report otherwise. Summer weekends saw noticeably less reading than weekdays, with Monday, Tuesday, and Wednesday standing out. - This may be because popular weeklies, also available in digital editions, are released on those days - suggest the study authors.
Outside of the vacation period, Android phone or smartphone users typically read at the beginning of the week (32% on Monday, 23% on Tuesday, and only 2% on Sunday).
COMMERCIAL BREAK
New articles in section Media industry
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
Radio in Poland 2025. Analysis of listenership and listener behavior
Krzysztof Fiedorek
Radio attracts 17.3 million listeners in Poland every day, who spend over four hours with their receivers. Interestingly, as much as 86 percent of station time is listened to via traditional FM waves. Despite digitalization, the internet accounts for only 12.5 percent of the listenership share.
See articles on a similar topic:
The most valuable female personal brands in Polish fashion. IMM report
KFi
The ten most popular people in Poland in the "fashion" category generate over 1.5 billion contacts across all types of media in a year. Their value is nearly 400 million zlotys. The ranking was prepared by the Institute of Media Monitoring for "Forbes Women" magazine.
Russian Propaganda. Debunk.org Report on Moscow's Disinformation Scale
BARD, PAP Mediaroom
In 2022, the Russian Federation allocated approximately 143 billion rubles to mass media (equivalent to 1.9 billion US dollars), exceeding the planned budget by 25%. For the current year, the Kremlin's budget for this sector is set at 119.2 billion rubles (1.6 billion dollars).
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof Fiedorek
According to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
Hate speech is contagious and leads to harm [EXPERT OPINION]
Karolina Kropiwiec
‘If we are in an environment where certain groups of people are insulted, there is a high probability that we will start using such language ourselves; hate speech is contagious and its consequence is someone's harm,’ says Dr. Michał Bilewicz from the Centre for Research on Prejudice at the University of Warsaw.
