po polsku
illustration: DALL-EDisinformation in Poland’s energy sector is becoming a serious challenge. It’s no longer just a media issue - it’s a threat to national security, public trust, and long-term investment. According to a report from the Institute of Media Monitoring (IMM), the volume of publications discussing disinformation in energy doubled in 2025 compared to the year before. The scale and impact of these false narratives are growing fast.
As Joanna Rafał from IMM points out, "Disinformation undermines Poland’s energy security and delays investments". Her analysis shows that public opinion can shift quickly when emotional and misleading content spreads. This, in turn, affects policy-making and investor confidence. People start questioning expert advice, doubt the benefits of renewable energy, and resist changes that are vital for Poland’s future.
How media in Poland react? IMM tracked nearly 70,000 unique publications warning and condemning disinformation between 2022 and 2025. These stories reached more than one billion views and impressions. That means the average internet user in Poland may have come across disinformation warrning about energy at least 37 times in one year.
| year | number of publications |
|---|---|
| 2025 | 27,498 |
| 2024 | 13,596 |
| 2023 | 11,479 |
| 2022 | 17,297 |
But much of false content spreads on social media. Platforms like Facebook and X (formerly Twitter) are the main arenas. Many messages repeat similar false claims and often come from political or ideological groups, including anti-EU and far-right networks. Some messages even originate from official-sounding sources, making them more dangerous.
The most targeted issue is nuclear energy. According to a joint report from NASK and the Polish National Security Institute, this topic attracts conspiracy theories, fear-based messaging, and unscientific arguments. Russian propaganda has played a central role. In just the first quarter of 2024, sources tied to Russia generated over 34 million online posts aimed at weakening public trust in climate policies and clean energy investments.
The EY cybersecurity report adds another layer of concern. In 2023, the number of cyberattacks on the energy sector doubled year-over-year. These included phishing scams where criminals pretended to be energy companies like PGE or Tauron. Victims received fake emails about refunds or overpayments and unknowingly shared sensitive information. These scams led to direct financial losses for individuals.
In response, the government and industry organizations have launched counter-campaigns. The Ministry of Energy’s initiative, "Don’t Get Fooled - Check the Facts", helps the public understand common energy myths. The Polish Society of District Heating Engineers also runs a campaign called "Energy for Real", focusing on science-based information.
Still, as Joanna Rafał emphasizes, more must be done. "Only facts - not emotions - can build trust in times of change", she says. This means constant monitoring, responsible journalism, and strong public awareness campaigns.
If disinformation continues unchecked, Poland may struggle to reach its energy goals and protect its citizens from manipulation and fraud.
COMMERCIAL BREAK
New articles in section Media industry
Streaming platforms in Poland. What criteria determine the choice
Paweł Sobczak
Price, indicated by 54.2% of respondents, and subject matter (54% of indications) are the most important factors influencing users' choice of content on streaming services. The service brand is mentioned by 18.1% of those surveyed.
Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus
BARD
Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.
Advertising market 2025. Poland, Europe and the World
Marcin Grządka
The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".
See articles on a similar topic:
User Generated Content. A minefield for journalists and media
Krzysztof Fiedorek
Over 40% of internet users judge information credibility by likes and views. Only 20% use traditional news channels as a main and first source. A Reuters Institute report highlights the scale and risks of User Generated Content and offers advice on how media can avoid falling into its trap.
Yellow Press. What is Yellow Journalism?
Krzysztof Fiedorek
The terms "yellow press" and "yellow journalism" are often used pejoratively to describe journalistic practices focused on sensationalism, gossip, and emotions rather than objective facts. Let’s explore their origins, distinctive features, and impact on society.
Reading Industry Magazines in Poland 2024: PBC Report
Sylwia Markowska
76% of readers of industry magazines are responsible for purchasing decisions in their workplace. To deepen the understanding of the role of industry press and how it is read, PBC surveyed 2051 respondents from 5 different sectors, gaining the latest insights into the reading habits of this segment of the press in Poland.
DAB+ Radio. What is Digital Radio Broadcasting?
Krzysztof Fiedorek
Digital radio broadcasting technology, compared to traditional analog radio, provides higher sound quality, better resistance to interference, and more additional features during transmission. However, it’s not without drawbacks and raises concerns among broadcasters.
