illustration: bing.com/createThe latest report from No Fluff Jobs, "Ranking of Professions 2024. How Do Poles Evaluate Selected Professions?" shows that politicians and influencers are held in the lowest esteem.
- 86% of respondents believe that politicians earn too much,
- 69% say the same about influencers.
- Among professions with low social importance, influencers lead with 61% of responses,
- followed by politicians at 39%.
High-Value Professions but Low Pay
On the other hand, Poles value the importance of medical and agricultural professions.
- Doctors (80%),
- nurses (75%),
- and teachers (54%)
are considered the most socially impactful professions according to respondents. At the same time, these professions are seen as underpaid by Poles.
- 65% of respondents believe that nurses are underpaid,
- 59% feel the same about farmers,
- and 54% about teachers.
Affection and Gender Perceptions in Professions
Medical and agricultural professions are the most positively viewed. Nursing evokes positive associations in 71% of respondents, the medical profession in 66%, and farmers in 63%. The least affection is felt towards politicians (70%) and influencers (54%).
The report also highlights insights on gender perceptions in various professions. 88% of respondents consider the medical profession gender-neutral, even though, according to GUS data, nearly 60% of doctors are women. Similarly, 67% view teaching as gender-neutral, although women make up over 80% of those employed in this field. The most "male" profession, according to the survey, is farming (52%), followed by police work (46%) and programming (39%).
The No Fluff Jobs report "Ranking of Professions 2024. How Do Poles Evaluate Selected Professions?" was based on a DIY survey conducted on the Omnisurv by IQS platform from January 12–14, 2024 (CAWI). The survey was conducted with a representative sample of 1,000 working, professionally active Poles aged 18-64. The full report is available at:
https://nofluffjobs.com/insights/raport-profesja-ranking-zawodow/
COMMERCIAL BREAK
New articles in section Media industry
Social media, journalism and advertising. Trust in sponsored content study
Krzysztof Fiedorek
Is sponsored content destroying credibility on social media? Research results are ruthless. We trust regular editorial posts in 87.5 percent of cases. When a bank pays for material, the rate drops to 20 percent. Young recipients equate commerce with falsehood.
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
See articles on a similar topic:
We Trust AI-Generated Fake News More Than Human-Created News
KrzysztoF
Generating and spreading misinformation with AI can negatively affect various areas of life, including global healthcare. To examine how AI-created text impacts the comprehension of information, researchers from the University of Zurich analyzed tweets generated by GPT-3.
Digital Newspapers in Poland
Bartłomiej Dwornik
The three largest distributors of digital press editions in Poland sell around 270,000 e-magazine copies monthly, according to Money.pl analysis. Digital press is mostly read by experienced internet users, managers, and emigrants.
Zero-click search 2025. The even bigger end of clicking in search engines
Bartłomiej Dwornik
Google is giving up its role as a web signpost. More and more, it wants to be the destination of the whole journey. ChatGPT and Perplexity are hot on its heels, changing the rules of the search game. AI Overviews is a card from the same deck. Only content creators are losing ground in this race.
Media Subscriptions to Replace Advertising. TMT Predictions 2018
BARD
Some publishers already consider attempts to generate revenue from online advertising a waste of time. According to the "TMT Predictions 2018" report by Deloitte, by the end of 2018, half of all adults in developed countries will have at least two online media subscriptions.




























