po polsku
illustration: bing.com/createThe latest report from No Fluff Jobs, "Ranking of Professions 2024. How Do Poles Evaluate Selected Professions?" shows that politicians and influencers are held in the lowest esteem.
- 86% of respondents believe that politicians earn too much,
- 69% say the same about influencers.
- Among professions with low social importance, influencers lead with 61% of responses,
- followed by politicians at 39%.
High-Value Professions but Low Pay
On the other hand, Poles value the importance of medical and agricultural professions.
- Doctors (80%),
- nurses (75%),
- and teachers (54%)
are considered the most socially impactful professions according to respondents. At the same time, these professions are seen as underpaid by Poles.
- 65% of respondents believe that nurses are underpaid,
- 59% feel the same about farmers,
- and 54% about teachers.
Affection and Gender Perceptions in Professions
Medical and agricultural professions are the most positively viewed. Nursing evokes positive associations in 71% of respondents, the medical profession in 66%, and farmers in 63%. The least affection is felt towards politicians (70%) and influencers (54%).
The report also highlights insights on gender perceptions in various professions. 88% of respondents consider the medical profession gender-neutral, even though, according to GUS data, nearly 60% of doctors are women. Similarly, 67% view teaching as gender-neutral, although women make up over 80% of those employed in this field. The most "male" profession, according to the survey, is farming (52%), followed by police work (46%) and programming (39%).
The No Fluff Jobs report "Ranking of Professions 2024. How Do Poles Evaluate Selected Professions?" was based on a DIY survey conducted on the Omnisurv by IQS platform from January 12–14, 2024 (CAWI). The survey was conducted with a representative sample of 1,000 working, professionally active Poles aged 18-64. The full report is available at:
https://nofluffjobs.com/insights/raport-profesja-ranking-zawodow/
COMMERCIAL BREAK
New articles in section Media industry
Who trusts articles written by artificial intelligence? Results of a study from China
Krzysztof Fiedorek
Young readers trust machines more than human writers. When they consume news, they prefer the cool objectivity of algorithms over human emotions. They believe that articles created by AI are objective. As they interact with these texts more frequently, they rarely notice any harmful biases in them.
Who really controls the news on the internet? A study from Spain
Krzysztof Fiedorek
Analysis of more than thirteen thousand articles reveals behind-the-scenes mechanisms of spanish digital media. Left-wing portals are responsible for 50.33 percent of texts on lobbying. The energy lobby generates 63.41 percent of publications. Only one daily newspaper evaluates pressure groups positively.
Children and artificial intelligence. The generation of a global experiment is growing
Joanna Sokołowska, UNICEF Polska
A UNICEF analysis based on new data from 10 countries shows that at least 20 million children have already used artificial intelligence (AI). Many of them are ahead of adults, adopting these technologies at a pace more than three times faster.
See articles on a similar topic:
First Trillion Dollars. Advertising Market 2024 and Forecasts for 2025
DUG
GroupM, in its cyclical report "This Year Next Year," summarizing the past year and predicting trends for the next, has published the latest forecasts for global advertising markets. The estimated advertising market growth rate in 2024 is as high as 9.5%, bringing its value globally to over 1 trillion dollars.
Work in the media. We have more recruitment offers at Reporterzy.info [LINK]
AUTOPROMOCJA Reporterzy.info
Thanks to cooperation with the recruitment website Talent.com, the database of recruitment advertisements published in Reporterzy.info has been significantly enriched. We invite you to browse current job offers and internships in the media and advertising industry from the largest Polish cities.
Print Advertising in Poland. Analysis by Polskie Badania Czytelnictwa
BARD
Analysts at Polskie Badania Czytelnictwa (Polish Readership Surveys) have compiled statistical data highlighting the reach, engagement, and opinions regarding print advertising campaigns. These insights are valuable for marketers aiming to plan and optimize advertising budgets.
YouTube vs. Television. The 50+ Generation Shifts to Computers
Krzysztof Fiedorek
For years, so-called "silvers" were primarily associated with traditional media like television. However, research by IQS for SilverTV and Lifetube shows that this view is outdated. The report’s findings clearly demonstrate that YouTube is becoming the new “television.”
