po polsku
illustration: bing.com/createOne of the most critical short-term threats highlighted by global risk experts, policymakers, and leaders from various industries is disinformation. It can be used to manipulate public opinion and undermine democracy. With the development of artificial intelligence technology, disinformation is becoming increasingly realistic and difficult to distinguish from the truth. This could lead to greater social polarization, unrest, and even violence.
The primary concern is AI-based disinformation. AI gives creators of false information new, powerful, and unprecedented tools to fuel conflicts and polarize entire societies. According to the report’s authors, false information combined with social unrest will be in the spotlight due to upcoming elections in several major world economies.
- In recent years, we’ve witnessed incredible technological advancements, mainly with artificial intelligence, which supports progress in many areas of our lives and industries, such as medicine and pharmaceuticals. But this development also brings risks, including cyber threats - comments Artur Grześkowiak, CEO of McLennan in Poland and the CEE Region, in an interview with Newseria Biznes. - Moreover, as noted in the "Global Risks Report," the development of technology and AI may also increase the scale of disinformation and disruptions in information access.
The growing popularity of AI and related cyber threats is having a positive impact on the cyber insurance market, which is already experiencing dynamic growth.
- The use of artificial intelligence presents both opportunities and threats. It can support cybersecurity, but on the other hand, if it falls into the hands of hackers, it can also pose a serious threat - emphasizes Małgorzata Splett, FINPRO & Cyber Leader in the Central and Eastern Europe Region, in an interview with Newseria Biznes. - The widespread use of AI in business will only increase demand for such insurance. Additionally, more competitive pricing and extended coverage options offered by insurers will further support its popularity.
This year’s "Global Risks Report" also points to the rising threat of armed conflicts – experts see it as one of the top five issues over the next two years, and current geopolitical tensions are expected to cause further conflict spread. About two-thirds of global experts predict that within the next decade, a multipolar, fragmented world order will emerge, with medium and major powers competing, setting, and enforcing new rules and norms.
The "Global Risks Report" is prepared by the World Economic Forum in collaboration with Marsh McLennan and Zurich Insurance Group. It analyzes the most serious challenges that may arise over the next decade in the context of rapid technological changes, economic uncertainty, demographics, conflicts, and climate change.
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New articles in section Media industry
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Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
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The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.
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Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
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Three psychologists from SWPS University have described a social influence method suggesting people are more willing to complete a task if it highlights a quality important to them, such as loyalty, intelligence, or rationality.
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Studies indicate that only 60% of deepfake images can be correctly identified by humans. As AI begins to dominate content production, the problem of differentiation fatigue grows – users lose confidence in assessing the authenticity of information and fall into cynicism.
Media in the Balkans and Turkey
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The Balkans have long been referred to as a “melting pot,” and for good reason. This region is highly diverse and quite unstable. Consequently, the media landscape here is varied as well. In some places, such as democratic Greece, a member of the European Union, the media market is stable and easy to navigate.
