22.01.2024 Media industry
Disinformation 2024. Major Threats According to the Global Risk Report
KrzysztoF
In 2024, the world will face several global threats, including disinformation, climate change, and armed conflicts. These three challenges will have a significant impact on the economy, society, and the environment. These findings come from the "Global Risks Report" by the World Economic Forum.
Poczytaj artykuł
One of the most critical short-term threats highlighted by global risk experts, policymakers, and leaders from various industries is disinformation. It can be used to manipulate public opinion and undermine democracy. With the development of artificial intelligence technology, disinformation is becoming increasingly realistic and difficult to distinguish from the truth. This could lead to greater social polarization, unrest, and even violence.
The primary concern is AI-based disinformation. AI gives creators of false information new, powerful, and unprecedented tools to fuel conflicts and polarize entire societies. According to the report’s authors, false information combined with social unrest will be in the spotlight due to upcoming elections in several major world economies.
- In recent years, we’ve witnessed incredible technological advancements, mainly with artificial intelligence, which supports progress in many areas of our lives and industries, such as medicine and pharmaceuticals. But this development also brings risks, including cyber threats - comments Artur Grześkowiak, CEO of McLennan in Poland and the CEE Region, in an interview with Newseria Biznes. - Moreover, as noted in the "Global Risks Report," the development of technology and AI may also increase the scale of disinformation and disruptions in information access.
The growing popularity of AI and related cyber threats is having a positive impact on the cyber insurance market, which is already experiencing dynamic growth.
- The use of artificial intelligence presents both opportunities and threats. It can support cybersecurity, but on the other hand, if it falls into the hands of hackers, it can also pose a serious threat - emphasizes Małgorzata Splett, FINPRO & Cyber Leader in the Central and Eastern Europe Region, in an interview with Newseria Biznes. - The widespread use of AI in business will only increase demand for such insurance. Additionally, more competitive pricing and extended coverage options offered by insurers will further support its popularity.

This year’s "Global Risks Report" also points to the rising threat of armed conflicts – experts see it as one of the top five issues over the next two years, and current geopolitical tensions are expected to cause further conflict spread. About two-thirds of global experts predict that within the next decade, a multipolar, fragmented world order will emerge, with medium and major powers competing, setting, and enforcing new rules and norms.
The "Global Risks Report" is prepared by the World Economic Forum in collaboration with Marsh McLennan and Zurich Insurance Group. It analyzes the most serious challenges that may arise over the next decade in the context of rapid technological changes, economic uncertainty, demographics, conflicts, and climate change.
COMMERCIAL BREAK
New articles in section Media industry
Equality and Diversity in Media: European Broadcasting Union Report
KFi
European public media are increasingly focusing on diversity, equality, and inclusion (DEI) as the foundation of their operations. Public broadcasters in Europe are implementing diversity strategies - both in content and within their teams. The findings from the report are clear: although progress is visible, many challenges remain.
How the Media Talk (or Stay Silent) About Climate. Reuters Institute Report
Krzysztof Fiedorek
Although climate change is becoming increasingly noticeable worldwide, the media have failed to maintain growing interest in the topic. The report "Climate Change and News Audiences 2024" shows that audience engagement with climate topics has remained almost unchanged for several years.
Clickbait Uncovered. How Online Headlines Evolved Over 25 Years
Krzysztof Fiedorek
Researchers from the Max Planck Institute analyzed 40 million headlines from the past 25 years. They are getting longer, more emotional, and negative, with a clear influence of clickbait style. Even reputable media use strategies and tricks to grab attention.
See articles on a similar topic:
Fake News in Poland. Challenges in Assessing Information Credibility
RINF
One in four information consumers relies on sources where verifying credibility is a significant challenge. Fake news remains a major issue, as indicated by 77% of respondents, with 51% admitting they struggle to discern truth from falsehood, according to Deloitte's *Digital Consumer Trends 2021* report.
Journalism and Technology. How Indian Newspapers Fight to Survive
KFi
The COVID-19 pandemic accelerated the transformation of India's press industry. Traditional print media, forced to fight for survival, adopted modern technologies ranging from data analysis to artificial intelligence. How do journalists adapt to new roles, and how do media redefine their future in the digital age? Researchers from the Symbiosis Institute of Media & Communication have explored these questions.
Artificial Intelligence is ALREADY Outperforming Humans in Creativity
Krzysztof Fiedorek
ChatGPT, an AI model based on the GPT-4 engine, achieved better results than the vast majority of students in the standard Torrance Test of Creative Thinking (TTCT), which evaluates creativity. The study was conducted by researchers from the University of Montana.
Fake News and Disinformation in Poland. Scale, Impact and Future
Bartłomiej Dwornik
Where do the sources of disinformation lie, and how large is the scale of this wave? Why are we so susceptible to false information, and what role do traditional media play in this puzzle? Let’s shed some light on these issues and face the question: can the battle against the flood of disinformation still be won?