po polsku
Summer shows a more evenly spread tendency to read digital publications throughout the day. However, evenings clearly dominate, especially late evenings, with a noticeably higher percentage of e-readers at the end of the day.
For Android devices, peak reading times during summer were at 2 p.m. (14% of respondents) and 9 p.m. (10%); iPad users read most around 8 a.m. and 4 p.m. (13% each), while iPhone e-book readers usually read at 9 p.m. (28%) and 1 p.m. (18%) - according to the study authors from Legimi. This indicates that smartphone users (both Android and iPhone) prefer reading during lunch and late in the evening.
Interestingly, according to analyses from the digital publications platform, e-reader owners are less predictable, reading at different times of day and night. 3% of respondents reported using their reader between 1 and 2 a.m., 5% at 9 a.m., 8% at 6 p.m., and 9% at 10 p.m. When combining results across all devices, peak reading times were in the late afternoon and evening (6 p.m. and 11 p.m. - 9% each).
One might think weekends are when we read the most. However, this isn’t true, as e-book and e-newspaper readers report otherwise. Summer weekends saw noticeably less reading than weekdays, with Monday, Tuesday, and Wednesday standing out. - This may be because popular weeklies, also available in digital editions, are released on those days - suggest the study authors.
Outside of the vacation period, Android phone or smartphone users typically read at the beginning of the week (32% on Monday, 23% on Tuesday, and only 2% on Sunday).
COMMERCIAL BREAK
New articles in section Media industry
Most medical influencer posts on TikTok are FALSE
KFi
Researchers from East Carolina University Health Medical Center analysed 120 TikTok videos tagged with hashtags such as #naturalparenting, #antivaccine, and #holistichealth. The results of their study leave no doubt.
Dead internet theory is a fact. Bots now outnumber people online
Krzysztof Fiedorek
Already 51% of global internet traffic is generated by bots, not people. As many as two-thirds of accounts on X are likely bots, and on review platforms, three out of ten reviews weren't written by a human. Do you feel something is off online? It's not paranoia. In 2025, it's a reality.
The most valuable female personal brands in Polish fashion. IMM report
KFi
The ten most popular people in Poland in the "fashion" category generate over 1.5 billion contacts across all types of media in a year. Their value is nearly 400 million zlotys. The ranking was prepared by the Institute of Media Monitoring for "Forbes Women" magazine.
See articles on a similar topic:
Deepfake Blurs Truth and Falsehood. Human Perception Research
KFi
Studies indicate that only 60% of deepfake images can be correctly identified by humans. As AI begins to dominate content production, the problem of differentiation fatigue grows – users lose confidence in assessing the authenticity of information and fall into cynicism.
Fake News and Disinformation in Poland. Scale, Impact and Future
Bartłomiej Dwornik
Where do the sources of disinformation lie, and how large is the scale of this wave? Why are we so susceptible to false information, and what role do traditional media play in this puzzle? Let’s shed some light on these issues and face the question: can the battle against the flood of disinformation still be won?
Radio, Streaming, and Podcasts. Total Audio 2024 Report about Poland
Krzysztof Fiedorek
Audio content is a daily companion for Poles. According to the Total Audio 2024 study conducted by Adres:Media on behalf of the Radio Research Committee, as many as 90% of respondents listen to audio content at least once a week, and 80% do so daily. The average listening time is nearly five hours per day.
Gen Z Will Force Brands to Tell the Truth. GWI Report and Forecasts
Krzysztof Fiedorek
They value authenticity and brand transparency, preferring socially engaged companies. Young people see technology as a tool for growth, not just entertainment. In relationships, they prioritize genuine connections despite being highly active online. What do we know about Gen Z, and what does this mean for marketing? And beyond.
