po polsku
illustration: freepik.com/ai/image-editorAnalyzing the activities of the most popular e-commerce brand blogs, the Wrocław-based agency Elephate, in collaboration with Senuto, examined the practices used to drive organic traffic. Key factors were examined, including:
- topic selection and content development,
- language and style of the text,
- sales support strategies,
- SEO aspects,
- and content authorship.
Each industry leader received an individual analysis, showing how crucial the content section is to the website.
Most Popular Topic: Health
It turns out that the most popular e-commerce blogs are run by brands in the health sector. Content sections on sites like Wapteka.pl and DOZ.pl generate the highest organic traffic and are the most frequently read by users. The report authors cite these brands as examples for online stores in this industry to follow.
The full podium of e-commerce blog popularity is as follows:
- health industry
- pet product stores
- jewelry services.
On the other hand, fashion and supplement stores have the lowest average organic traffic per single article.
Topic and Keywords
The marketplaces, such as Allegro, Morele, and Ceneo, publish the most articles. However, the analysis shows that blogs with the most articles don’t always generate the most organic traffic. It’s essential that content is created on topics that interest the target audience.
It’s also important to note that topic selection is just as important as content optimization itself. Blogs with the highest number of keywords in the TOP 3 and TOP 10 search results don’t always generate the most organic traffic. The popularity of targeted keywords plays a significant role.
A significant issue is the high percentage of articles that don’t generate any organic traffic. On the analyzed blogs, these articles account for almost 27%, meaning that more than a quarter of the content isn’t being read by users from search engines.
60% of digital creators do not verify information before publishing 👇
- A blog is a central pillar of content in every e-commerce’s arsenal. Selecting metrics for tracking users should be based on the KPIs we set for our article section - emphasizes Mariusz Michalczuk, CEO and co-founder of Conversion, as quoted by the report’s authors. - One key goal is to understand whether users are actually engaging with our content.
Bigger Isn’t Always Better. The Internet is Democratic
As the report’s authors highlight, direct sales, building trust and expertise, and finally – supporting brand recognition by increasing site visibility in search results. Regardless of industry, a blog can be a vital part of an online store`s business strategy.
- By publishing the report, we wanted to allow everyone running e-commerce blogs to compare their results with competitors and draw inspiration from leaders in their industry to refine their strategies - comments Wojciech Mazur, CEO of Elephate, in the report`s promotional material. - Importantly, many popular brands didn’t make it into our rankings. This shows that the internet is a democratic place, with space for any company wanting to build its recognition through well-thought-out content marketing and SEO activities.
The full E-commerce Blog Ranking report is available for free download on the Elephate website:
https://www.elephate.com/pl/ranking-blogow-w-e-commerce-raport
COMMERCIAL BREAK
New articles in section Media industry
Radio in Poland 2025. Analysis of listenership and listener behavior
Krzysztof Fiedorek
Radio attracts 17.3 million listeners in Poland every day, who spend over four hours with their receivers. Interestingly, as much as 86 percent of station time is listened to via traditional FM waves. Despite digitalization, the internet accounts for only 12.5 percent of the listenership share.
Tags, hashtags and links in video descriptions. Youtube SEO after Gemini AI update [ANALYSIS]
BARD
Once, positioning a video on Youtube was simple. It was enough to stuff the description with keywords and wait for results. Those days are not coming back. In 2026, the algorithm is no longer a simple search engine that connects dots. It is the powerful Gemini AI artificial intelligence that understands your video better than you do.
Freelancers 2025 in media and advertising. Useme report
Krzysztof Fiedorek
The modern media and communication market presents entirely new challenges for independent creators. Traditional services are giving way to more complex forms of messaging. The most popular industries in which Polish freelancers operate focus on companies' online presence and visual content.
See articles on a similar topic:
Online News Portal Readers in Poland. Loyalty Analysis
Bartłomiej Dwornik
Among news portals, Onet has the highest number of users. However, in terms of reader loyalty, it falls behind Wirtualna Polska. When looking specifically at news readers, Gazeta takes the lead, though it ranks poorly in Google search positioning.
Read digital newspapers and magazines in PDF, EPUB and MOBI [LINK]
AUTOPROMOCJA Reporterzy.info
The most popular daily, weekly, biweekly and monthly magazines in electronic PDF, EPUB and MOBI formats. For reading on a computer, smartphone and e-reader. The latest issues, archive issues and subscriptions are just a few clicks away. Visit our Reporterzy.info Store
Social Media in 2025. Generational Differences Are Crystal Clear
KFi
More and more people are saying they’re cutting back on time spent on social media. And while this doesn’t mean a mass exodus, the trend is clear. According to latest GWI report, 31% of users said they had reduced their social media use. There’s also a subtle frustration.
Anti-Ukrainian Propaganda in Polish Internet. Demagog and IMM Report
Katarzyna Ozga
In 2024, nearly 327,000 Polish-language posts and comments were published, negatively referring to the Ukrainian community. Among the accounts spreading anti-Ukrainian narratives with the greatest reach on platform X and Facebook was the profile of MEP Grzegorz Braun.
