po polsku
illustration: freepik.com/ai/image-editorAnalyzing the activities of the most popular e-commerce brand blogs, the Wrocław-based agency Elephate, in collaboration with Senuto, examined the practices used to drive organic traffic. Key factors were examined, including:
- topic selection and content development,
- language and style of the text,
- sales support strategies,
- SEO aspects,
- and content authorship.
Each industry leader received an individual analysis, showing how crucial the content section is to the website.
Most Popular Topic: Health
It turns out that the most popular e-commerce blogs are run by brands in the health sector. Content sections on sites like Wapteka.pl and DOZ.pl generate the highest organic traffic and are the most frequently read by users. The report authors cite these brands as examples for online stores in this industry to follow.
The full podium of e-commerce blog popularity is as follows:
- health industry
- pet product stores
- jewelry services.
On the other hand, fashion and supplement stores have the lowest average organic traffic per single article.
Topic and Keywords
The marketplaces, such as Allegro, Morele, and Ceneo, publish the most articles. However, the analysis shows that blogs with the most articles don’t always generate the most organic traffic. It’s essential that content is created on topics that interest the target audience.
It’s also important to note that topic selection is just as important as content optimization itself. Blogs with the highest number of keywords in the TOP 3 and TOP 10 search results don’t always generate the most organic traffic. The popularity of targeted keywords plays a significant role.
A significant issue is the high percentage of articles that don’t generate any organic traffic. On the analyzed blogs, these articles account for almost 27%, meaning that more than a quarter of the content isn’t being read by users from search engines.
- A blog is a central pillar of content in every e-commerce’s arsenal. Selecting metrics for tracking users should be based on the KPIs we set for our article section - emphasizes Mariusz Michalczuk, CEO and co-founder of Conversion, as quoted by the report’s authors. - One key goal is to understand whether users are actually engaging with our content.
Bigger Isn’t Always Better. The Internet is Democratic
As the report’s authors highlight, direct sales, building trust and expertise, and finally – supporting brand recognition by increasing site visibility in search results. Regardless of industry, a blog can be a vital part of an online store`s business strategy.
- By publishing the report, we wanted to allow everyone running e-commerce blogs to compare their results with competitors and draw inspiration from leaders in their industry to refine their strategies - comments Wojciech Mazur, CEO of Elephate, in the report`s promotional material. - Importantly, many popular brands didn’t make it into our rankings. This shows that the internet is a democratic place, with space for any company wanting to build its recognition through well-thought-out content marketing and SEO activities.
The full E-commerce Blog Ranking report is available for free download on the Elephate website:
https://www.elephate.com/pl/ranking-blogow-w-e-commerce-raport
COMMERCIAL BREAK
New articles in section Media industry
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
See articles on a similar topic:
Disinformation and Fake News. Experts Discuss Challenges for Journalists
RINF
The pandemic, followed by the war in Ukraine, triggered a massive wave of disinformation in media and social channels. Experts at the Impact’22 Congress in Poznań and the European Economic Congress in Katowice discussed effective strategies to combat disinformation.
Artificial Intelligence is ALREADY Outperforming Humans in Creativity
Krzysztof Fiedorek
ChatGPT, an AI model based on the GPT-4 engine, achieved better results than the vast majority of students in the standard Torrance Test of Creative Thinking (TTCT), which evaluates creativity. The study was conducted by researchers from the University of Montana.
Safari Surpasses Opera. A New Shift in the Browser Market in Poland
Krzysztof Fiedorek
In the summer of 2024, a historic event occurred in Poland's browser market. In July and August, Safari surpassed Opera on all devices for the first time. Data from the StatCounter report indicates that Apple's browser maintains a steady market share while Opera is gradually but noticeably losing ground.
Decline in Trust in Media. Analysis of the Reuters Digital News Report 2024
Krzysztof Fiedorek
The “Digital News Report 2024” by the Reuters Institute for the Study of Journalism highlights alarming trends concerning the declining interest in news and decreasing trust in media. These changes are not temporary but have become a long-term trend.
