11.12.2023 Media market
Blogs in E-commerce. Report by Elephate and Senuto
KrzysztoF
The average number of indexed articles on e-commerce blogs is 565, with each post attracting 347 readers per month. The health industry generates the highest organic traffic per single article. The authors of the "E-commerce Blog Ranking" take a behind-the-scenes look at the commercial blogosphere.
illustration: freepik.com/ai/image-editorAnalyzing the activities of the most popular e-commerce brand blogs, the Wrocław-based agency Elephate, in collaboration with Senuto, examined the practices used to drive organic traffic. Key factors were examined, including:
- topic selection and content development,
- language and style of the text,
- sales support strategies,
- SEO aspects,
- and content authorship.
Each industry leader received an individual analysis, showing how crucial the content section is to the website.
Most Popular Topic: Health
It turns out that the most popular e-commerce blogs are run by brands in the health sector. Content sections on sites like Wapteka.pl and DOZ.pl generate the highest organic traffic and are the most frequently read by users. The report authors cite these brands as examples for online stores in this industry to follow.
The full podium of e-commerce blog popularity is as follows:
- health industry
- pet product stores
- jewelry services.
On the other hand, fashion and supplement stores have the lowest average organic traffic per single article.
Topic and Keywords
The marketplaces, such as Allegro, Morele, and Ceneo, publish the most articles. However, the analysis shows that blogs with the most articles don’t always generate the most organic traffic. It’s essential that content is created on topics that interest the target audience.
It’s also important to note that topic selection is just as important as content optimization itself. Blogs with the highest number of keywords in the TOP 3 and TOP 10 search results don’t always generate the most organic traffic. The popularity of targeted keywords plays a significant role.
A significant issue is the high percentage of articles that don’t generate any organic traffic. On the analyzed blogs, these articles account for almost 27%, meaning that more than a quarter of the content isn’t being read by users from search engines.
advertisement
- A blog is a central pillar of content in every e-commerce’s arsenal. Selecting metrics for tracking users should be based on the KPIs we set for our article section - emphasizes Mariusz Michalczuk, CEO and co-founder of Conversion, as quoted by the report’s authors. - One key goal is to understand whether users are actually engaging with our content.
Bigger Isn’t Always Better. The Internet is Democratic
As the report’s authors highlight, direct sales, building trust and expertise, and finally – supporting brand recognition by increasing site visibility in search results. Regardless of industry, a blog can be a vital part of an online store`s business strategy.
- By publishing the report, we wanted to allow everyone running e-commerce blogs to compare their results with competitors and draw inspiration from leaders in their industry to refine their strategies - comments Wojciech Mazur, CEO of Elephate, in the report`s promotional material. - Importantly, many popular brands didn’t make it into our rankings. This shows that the internet is a democratic place, with space for any company wanting to build its recognition through well-thought-out content marketing and SEO activities.
The full E-commerce Blog Ranking report is available for free download on the Elephate website:
https://www.elephate.com/pl/ranking-blogow-w-e-commerce-raport
COMMERCIAL BREAK
New articles in section Media market
Radio, Streaming, and Podcasts. Total Audio 2024 Report about Poland
Krzysztof Fiedorek
Audio content is a daily companion for Poles. According to the Total Audio 2024 study conducted by Adres:Media on behalf of the Radio Research Committee, as many as 90% of respondents listen to audio content at least once a week, and 80% do so daily. The average listening time is nearly five hours per day.
Automation of Disinformation. Global Risks Report 2025 and Media
Krzysztof Fiedorek
Disinformation and information manipulation have ranked first among global threats in both the two-year and ten-year perspectives. A particularly concerning factor is that social media algorithms often favor controversial or shocking content, further fueling disinformation.
Radio in Europe. How Are Listener Habits Changing?
KFi
Radio remains one of the most popular media in Europe, but data from the European Broadcasting Union's report "Audience Trends: Radio 2024" shows clear changes in listener habits. The average European spent 2 hours and 13 minutes per day listening to the radio in 2023. This is 18 minutes less than five years ago but only one minute less than the previous year.
See articles on a similar topic:
Television, Trends, and Viewer Habits. EBU Report
Krzysztof Fiedorek
Young Europeans watch television for an average of only 72 minutes a day, and in some countries, less than 30 minutes. Traditional television is giving way to TikTok, Netflix, and YouTube. Viewer habits are changing dramatically before our eyes. What does this mean for the future of media?
New Individual Mass Media (Mass Self Communication)
Grzegorz D. Stunża
In the latest issue of "Le Monde Diplomatique," there’s an article by Manuel Castells titled "Individual Mass Media." The author points out that media, once subjective and often party-affiliated (as with newspapers), only briefly moved away from one-sidedness when under various pressures.
Numbers Stations in Radio. For Puzzle and Cryptography Enthusiasts
Krzysztof Fiedorek
They broadcast seemingly meaningless strings of numbers and letters, sometimes short, encrypted messages. Some even play music between coded transmissions or broadcast propaganda. For over a hundred years, number stations have puzzled radio enthusiasts and mystery hunters. What do we know about them?
Violence in Media and Child Rearing
Małgorzata Więczkowska
The influence of mass media on individuals is now an undisputed fact. There is no place today where this impact on religious, moral, political, social, or educational attitudes cannot be felt.
