menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
MediaHisttory Podcast image

2.09.2024 Media industry

Decline in Trust in Media. Analysis of the Reuters Digital News Report 2024

Krzysztof Fiedorek

The “Digital News Report 2024” by the Reuters Institute for the Study of Journalism highlights alarming trends concerning the declining interest in news and decreasing trust in media. These changes are not temporary but have become a long-term trend.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Decline in Trust in Media. Analysis of the Reuters Digital News Report 2024illustration: bing.com/create

The data collected in the report shows that these changes are not merely temporary but reflect a long-term trend that could have serious implications for the future of journalism worldwide.

Decreasing Interest in News


One of the report’s most concerning findings is the ongoing decline in interest in news across many countries. For example, in the United Kingdom, interest in news has nearly halved over the past decade - from 70% in 2015 to just 38% in 2024. A similar trend is seen in Argentina, where interest in news dropped from 77% in 2017 to 45% in 2024.


It’s also worth noting that women and young people represent a significant portion of this shift. Among younger generations, a growing number are avoiding traditional news in favor of alternative sources, such as social media. Platforms like TikTok and Instagram, for instance, are becoming primary sources of information for young people, further reducing their interest in traditional forms of journalism.

Decline in Trust in Media


Trust in media has also deteriorated significantly over recent years. In 2024, only 40% of respondents across 47 surveyed countries stated that they trust most news most of the time. By comparison, at the height of the COVID-19 pandemic, this figure was four percentage points higher.

It’s notable that Finland is the only country where interest in news has remained high, an exception to the general downward trend. In other countries, such as Greece and Hungary, trust in media is at its lowest, reaching just 23%.

Examples of Changing Perceptions of Media


The report also highlights the rise in selective news avoidance, with about 39% of respondents saying they sometimes or often avoid news - an increase of three percentage points from the previous year. In some countries, such as Brazil, Spain, Germany, and Finland, this rise is even more pronounced.

Ongoing conflicts, like those in Ukraine and Gaza, may contribute to audience fatigue and a reluctance to follow the news.

Got a minute? Find out our #59sec REPORT on Youtube
It's NOT king anymore. Study about video in social media
👇

The study also indicates that while the public feels well-served with political and sports news, there’s a shortage of coverage on local events, health, and education.

Conclusions


The “Digital News Report 2024” reveals significant challenges facing modern journalism. Decreasing interest in news and declining trust in media are trends that could lead to the further marginalization of traditional forms of journalism if appropriate actions are not taken.

Media organizations must rethink their strategies and find ways to regain trust and engage audiences, particularly among younger generations who are increasingly distancing themselves from traditional media.

The full Digital News Report 2024 can be downloaded for free at:
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

Most medical influencer posts on TikTok are FALSE

KFi
Researchers from East Carolina University Health Medical Center analysed 120 TikTok videos tagged with hashtags such as #naturalparenting, #antivaccine, and #holistichealth. The results of their study leave no doubt.

Dead internet theory is a fact. Bots now outnumber people online

Krzysztof Fiedorek
Already 51% of global internet traffic is generated by bots, not people. As many as two-thirds of accounts on X are likely bots, and on review platforms, three out of ten reviews weren't written by a human. Do you feel something is off online? It's not paranoia. In 2025, it's a reality.

The most valuable female personal brands in Polish fashion. IMM report

KFi
The ten most popular people in Poland in the "fashion" category generate over 1.5 billion contacts across all types of media in a year. Their value is nearly 400 million zlotys. The ranking was prepared by the Institute of Media Monitoring for "Forbes Women" magazine.


See articles on a similar topic:

COVID-Skeptics in Media. Dentsu Agency Study

BARD
A significant presence of COVID-skepticism, which downplays the pandemic or focuses on conspiracy theories, accounts for approximately 8% of online content related to the coronavirus. The primary sources of knowledge about COVID-19 and the current situation are the internet, social media, television, and increasingly, family and friends.

Trust in Public Media in Europe. Report by European Broadcasting Union

Krzysztof Fiedorek
Public media in Europe play a significant role in fostering trust and supporting democracy. The EBU 2024 report examines leaders, major challenges, and the impact of media on society. Polish, Hungarian, and Greek media, with results far below the average, face a crucial question: can trust be rebuilt?

The Future of Journalism and Media. Predictions by Reuters Institute

KFi
74% of publishers fear a decline in search traffic. Paid subscribers are no longer growing as they used to, and relationships with tech giants are becoming increasingly complex. The report "Journalism, Media, and Technology Trends and Predictions 2025" forecasts what lies ahead for the media world in 2025.

Paid journalistic content. Market trends and forecasts by Reuters Institute

Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.

More in the section: Media industry

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Media Review 24/7




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisementMedia Review 24/7
Read books and e-books

Read books and e-books

Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25