po polsku
Multi Communications, Journalists and Social Media 2011Journalists most often visit blogs, which are also considered the most reliable sources of knowledge and information among all social media platforms. Facebook ranks second in both popularity and credibility, with Wikipedia following in third place. This pattern shows that the ranking for credibility aligns with the popularity ranking.
Multi Communications, Journalists and Social Media 2011The Multi Communications study reveals that information found by journalists on social media is considered more attractive than credible. A quarter of respondents rated the credibility of such information as high, but none rated it very high. On the other hand, no one rated the attractiveness of social media content as low or very low. Around 60% of respondents rated the credibility of these sources as high or very high.
Multi Communications, Journalists and Social Media 2011Polish journalists admit to frequently using social media platforms. Nearly two-thirds use them regularly for work, while even more use them for personal purposes, with about three-quarters of media workers indicating personal use.
Multi Communications, Journalists and Social Media 2011The survey was conducted independently by Multi Communications in November 2011. Over 110 journalists from various media types (e.g., press, internet, TV) and covering different topics (business, new technologies, lifestyle) participated in the study.
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New articles in section Media industry
Disinformation ranks above terrorism as global threat
KFi
According to "International Opinion on Global Threats" by Pew Research Center, a median of 72% of adults across 25 countries view the spread of false information online as a major threat to their country. That number places disinformation at the very top of perceived global dangers.
Television 2025. Report by the European Broadcasting Union
Krzysztof Fiedorek
Europeans are watching less and less television. In 2024, the average viewing time was 3 hours and 13 minutes per day. Only 54% of young people had any contact with TV, and public broadcasters held a 23% share. Television is losing relevance, especially among the youngest viewers.
Mobile games in Poland. Market value and forecasts
Newseria, KFi
In 2030, the number of mobile game users in Poland may exceed 7.1 million, and market revenue will approach 470 million dollars, according to Statista data. As the number of gamers increases, the market for mobile gaming devices is also expanding.
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Virtual Influencers Perceived as More Authentic than Real Ones
Agnieszka Kliks-Pudlik
Virtual influencers are fictional, generated characters that imitate the appearance and behaviour of real people. They have millions of followers. They are perceived by Gen-Alpha as even more authentic than real people, which creates many challenges, says Dr. Ada Florentyna Pawlak.
Streaming Services. Rapid Growth of Subscribers in Poland
RINF
Compared to 2020, 20% more Poles declared having a subscription to video streaming services in 2021, according to the *Digital Consumer Trends 2021* report published by Deloitte.
Zero-click search 2025. The even bigger end of clicking in search engines
Bartłomiej Dwornik
Google is giving up its role as a web signpost. More and more, it wants to be the destination of the whole journey. ChatGPT and Perplexity are hot on its heels, changing the rules of the search game. AI Overviews is a card from the same deck. Only content creators are losing ground in this race.
Fake News in Poland. Challenges in Assessing Information Credibility
RINF
One in four information consumers relies on sources where verifying credibility is a significant challenge. Fake news remains a major issue, as indicated by 77% of respondents, with 51% admitting they struggle to discern truth from falsehood, according to Deloitte's *Digital Consumer Trends 2021* report.
