menu szukaj
Weekly Online Magazine
ISSN 2544-5839

new articles each monday
zamknij
Work In Media

9.02.2012 Media market

How Journalists Use Social Media

Bartłomiej Dwornik

Primarily, they seek inspiration from blogs and, less frequently, from Facebook. They rarely trust what they find, often approaching it with caution. Credibility does not necessarily correlate with attractiveness.

Nearly 60% of surveyed journalists admit that social media inspires them. Comments and opinions are half as popular, while statistics and facts are the least sought after, according to the study "Journalists and Social Media 2011" by Multi Communications.

What journalists look for in social media Multi Communications, Journalists and Social Media 2011

Journalists most often visit blogs, which are also considered the most reliable sources of knowledge and information among all social media platforms. Facebook ranks second in both popularity and credibility, with Wikipedia following in third place. This pattern shows that the ranking for credibility aligns with the popularity ranking.

Popularity of social media platforms among journalists Multi Communications, Journalists and Social Media 2011

The Multi Communications study reveals that information found by journalists on social media is considered more attractive than credible. A quarter of respondents rated the credibility of such information as high, but none rated it very high. On the other hand, no one rated the attractiveness of social media content as low or very low. Around 60% of respondents rated the credibility of these sources as high or very high.

Credibility and attractiveness of social media Multi Communications, Journalists and Social Media 2011

Polish journalists admit to frequently using social media platforms. Nearly two-thirds use them regularly for work, while even more use them for personal purposes, with about three-quarters of media workers indicating personal use.

Social media usage by journalists Multi Communications, Journalists and Social Media 2011

The survey was conducted independently by Multi Communications in November 2011. Over 110 journalists from various media types (e.g., press, internet, TV) and covering different topics (business, new technologies, lifestyle) participated in the study.

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK

See articles on a similar topic:

Media Subscriptions to Replace Advertising. TMT Predictions 2018

BARD
Some publishers already consider attempts to generate revenue from online advertising a waste of time. According to the "TMT Predictions 2018" report by Deloitte, by the end of 2018, half of all adults in developed countries will have at least two online media subscriptions.

Safari Surpasses Opera. A New Shift in the Browser Market in Poland

Krzysztof Fiedorek
In the summer of 2024, a historic event occurred in Poland's browser market. In July and August, Safari surpassed Opera on all devices for the first time. Data from the StatCounter report indicates that Apple's browser maintains a steady market share while Opera is gradually but noticeably losing ground.

YouTube vs. Television. The 50+ Generation Shifts to Computers

Krzysztof Fiedorek
For years, so-called "silvers" were primarily associated with traditional media like television. However, research by IQS for SilverTV and Lifetube shows that this view is outdated. The report’s findings clearly demonstrate that YouTube is becoming the new “television.”

Video Games Drive Europe. Record Number of Players in 2023

BARD
The video game market in Europe reached a value of €25.7 billion in 2023, marking a 5% increase compared to the previous year. Video Games Europe and the European Games Developer Federation released the report "All About Video Games – European Key Facts 2023".

Pseudo-democracy and Media - A Few Reflections

Grzegorz D. Stunża
Every four years, citizens are served elections, which are certainly not free. Polls replace part of the electoral process, shaping opinions and voting preferences.

Mass Media in Poland

Agnieszka Osińska
Into the decade of years 90. Poland entered with media national, subjected to the political control. Starting from the half of 1989 our media market underwent transformations, biggest probably from the time of the World War II.

Digital Newspapers in Poland

Bartłomiej Dwornik
The three largest distributors of digital press editions in Poland sell around 270,000 e-magazine copies monthly, according to Money.pl analysis. Digital press is mostly read by experienced internet users, managers, and emigrants.

More in the section: Media market

community

Facebook LinkedIn X Twitter Google RSS

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Monstreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement





Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for nerdy ones
More occasions

advertisement
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o24