po polsku
illustration: bing.com/createThe introduction of AI in news media is a step forward with the potential to transform journalism. The "Digital News Report 2024" by the Reuters Institute for the Study of Journalism discusses numerous examples of AI use in media worldwide. For instance:
- Nordic publisher Schibsted uses AI to generate "highlights" at the beginning of many articles to boost reader engagement;
- in Germany, publisher Axel Springer implemented AI to write over 5% of published articles, using an AI robot called Klara Indernach. Additionally, tools like Midjourney and OpenAI`s DALL-E are used to automate graphic illustration creation;
- in Mexico, Radio Fórmula took it a step further, introducing AI-generated news presenters like Nat, who delivers news on the website and social media.
These are just a few examples of how AI is beginning to play an increasingly important role in journalism.
Data and Audience Reactions
However, the introduction of AI in media is not without controversy. According to the report, most audiences are uncomfortable with the idea of AI creating news content, especially in cases where AI is the primary author with minimal human oversight.
- Only 36% of respondents in the USA and 33% in Europe said they felt comfortable with AI being used to assist journalists,
- while only 19% and 15% in the USA and Europe, respectively, would feel comfortable if AI created content with minimal human input.
There is also a notable difference in reactions to different types of AI-generated content. Audiences are more open to using AI to create fact- and number-based content, such as sports scores or election reports, but are much more skeptical about AI generating political or crime-related content, where human understanding and sensitivity are required.
Issues of Trust and Ethics
The report also highlights that trust in media may suffer due to the introduction of AI. Concerns exist that AI could generate biased, inaccurate, or even false information, exacerbating the misinformation problem.
- 27% of TikTok users had difficulty distinguishing real content from fake. Many of these issues were associated with AI-generated content, which can be harder to verify due to its realistic nature;
- in Indonesia, the use of AI to create news met with mixed reactions. Although AI is used to automate simple reports, many respondents expressed concerns that content might be biased or inaccurate, undermining trust in media as a whole;
- in Germany, the use of AI in media faced criticism when some AI-generated articles contained factual errors, leading to a public debate about the need for greater control and transparency in using such technologies.
In surveys, many respondents stated they would prefer all AI-generated content to be clearly labeled so they could consciously choose whether to engage with it.
The Future of AI in Journalism
However, as the report data shows, there is a need for a cautious approach that considers audience trust and ethical concerns. Media adopting AI must be aware of the risks and approach transparency and content quality responsibly to maintain audience trust.
The introduction of AI in journalism, while offering many benefits, such as automation and content personalization, is also a challenge that requires responsibility and precise control to uphold fundamental journalistic values.
The full Digital News Report 2024 can be downloaded for free from:
https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024
COMMERCIAL BREAK
New articles in section Media industry
Health disinformation on the internet. Diagnosis from an algorithm
Katarzyna Czechowicz
Health disinformation can cause a cancer patient to see a doctor when it is too late for effective treatment. It can also undermine trust in doctors and public institutions. As a result, people may refuse to cooperate even during a real external threat, experts warn.
Feminatives are not a given. How Polish women talk about their professions
SWPS
Polish women still rarely use female job titles. This comes from the latest report by the Center for Research on Social Relations at SWPS University. Women's professional activity proved to be a significant factor in using feminatives.
Who trusts articles written by artificial intelligence? Results of a study from China
Krzysztof Fiedorek
Young readers trust machines more than human writers. When they consume news, they prefer the cool objectivity of algorithms over human emotions. They believe that articles created by AI are objective. As they interact with these texts more frequently, they rarely notice any harmful biases in them.
See articles on a similar topic:
Online News Portal Readers in Poland. Loyalty Analysis
Bartłomiej Dwornik
Among news portals, Onet has the highest number of users. However, in terms of reader loyalty, it falls behind Wirtualna Polska. When looking specifically at news readers, Gazeta takes the lead, though it ranks poorly in Google search positioning.
Review of media from around the world. See what they are buzzing about [LINK]
AUTOPROMOCJA Reporterzy.info
What is the media buzzing about? A review of the headlines of the most important newspapers and websites. Events of the day, country, world, media market, economy, sport, foreign media, and even gossip and curiosities. In real time and 24 hours a day. We invite you!
Disinformation ranks above terrorism as global threat
KFi
According to "International Opinion on Global Threats" by Pew Research Center, a median of 72% of adults across 25 countries view the spread of false information online as a major threat to their country. That number places disinformation at the very top of perceived global dangers.
Safari Surpasses Opera. A New Shift in the Browser Market in Poland
Krzysztof Fiedorek
In the summer of 2024, a historic event occurred in Poland's browser market. In July and August, Safari surpassed Opera on all devices for the first time. Data from the StatCounter report indicates that Apple's browser maintains a steady market share while Opera is gradually but noticeably losing ground.
