30.12.2024 Media industry
Poles on the Internet. RegionyNEXERY 2024 Report
KFi
The Internet not only connects people but also changes their daily habits in ways that seemed unattainable just a few years ago. Over 40% of Poles work remotely, and IoT devices are gaining popularity in rural areas. The #RegionyNEXERY 2024 report reveals surprising facts about the digital reality.
Poczytaj artykuł
Poles spend more and more time on the Internet. A report prepared by Nexera analysts shows that every adult user spends an average of 6 hours a day online. Compared to data from two years ago, this is an increase of 15%. Interestingly, young people aged 16–24 spend as much as 9 hours a day online. This intensity affects lifestyles, from interpersonal relationships to how knowledge is acquired.
Internet users value fast access to information. A full 85% of respondents indicate that the Internet is their primary source of knowledge and entertainment. Most respondents report using the Internet on at least three devices – a smartphone, a laptop, and a smart TV. The report also shows that people from smaller towns spend slightly less time online, often due to technical limitations.
- 6 hours – average daily Internet usage time.
- 9 hours – average for youth aged 16–24.
- 85% see the Internet as the main source of information.
Entertainment as a Priority
Digital entertainment attracts more Poles. The Nexera report indicates that 72% of Internet users regularly use streaming platforms like Netflix, Spotify, or Disney+. A 10% increase compared to last year shows that on-demand content is becoming the standard. Movies and series are the most popular choices, but podcasts and sports broadcasts are also gaining popularity.
A surprising trend is the growing number of online gamers. One in three Poles regularly plays games, most often on smartphones. Arcade and strategy games, as well as e-sports platforms like Twitch, are increasingly popular. Research shows that younger generations often treat gaming as a way to connect with friends.
Type of Entertainment | Percentage of Users |
---|---|
Movies and Series | 72% |
Online Games | 33% |
Podcasts and Audiobooks | 25% |
E-Commerce: Digital Shopping Revolution
Online shopping is becoming increasingly important, as confirmed by the RegionyNEXERY report. Already 70% of Internet users shop online at least once a month. The most frequently purchased products are clothing, electronics, and groceries. Many people are turning to online grocery shopping thanks to the convenience of on-demand delivery.
International platforms like AliExpress and Amazon are gaining an increasing share of the Polish market. A full 25% of respondents report using these services to find lower prices or hard-to-find goods.
- 70% of Internet users shop online at least once a month.
- 40% shop online every week.
- 25% use international shopping platforms.
Category | Percentage of Buyers |
---|---|
Clothing | 65% |
Electronics | 45% |
Groceries | 30% |
Cosmetics | 25% |
Work and Education Online
The Internet is changing how we work and learn. The Nexera report shows that 55% of Poles use remote work, at least in a hybrid model. Most cases involve the IT, marketing, and education sectors. Remote work is also becoming popular in smaller towns, where new technologies level the playing field for job opportunities.
Digital education is gaining more recognition. A total of 45% of students use educational platforms like Moodle or Teams. Interviews with survey participants show that such tools allow learning to be tailored to individual needs.
- 55% of workers use the hybrid model.
- 70% cite flexibility as the main advantage of remote work.
- 45% of students use digital educational platforms.

Increased Use of AI and Digital Public Services
Artificial Intelligence (AI) is becoming increasingly significant in daily life. The RegionyNEXERY report shows that 30% of Poles regularly use AI solutions. These include voice assistants, content personalization apps, and data analysis tools. AI also supports companies in recruitment and marketing processes.
Digital public services have seen significant growth. A total of 60% of respondents use applications like mObywatel or e-prescriptions at least once a month. New features allow for submitting government forms without leaving home. This solution is particularly appreciated by older adults and residents of small towns, where traveling to government offices can be challenging.
- 30% use voice assistants like Alexa or Google Assistant.
- 60% regularly use e-prescriptions.
- 25% submit government forms online.
Technologies of the Future
The "Regiony NEXERY 2024" report also highlights the growing interest of Poles in new technologies. As many as 48% of respondents declare using IoT (Internet of Things) devices in 2024, such as smartwatches, smart home systems, or safety sensors. Compared to the previous year, this is an increase of 9%.
The study was conducted in September 2024 using the CAWI method (Computer Assisted Web Interview) on two survey samples (a total of 2,654 interviews). The full content can be read on https://regionynexery.pl/raport-2024/
COMMERCIAL BREAK
New articles in section Media industry
Social Media in 2025. Generational Differences Are Crystal Clear
KFi
More and more people are saying they’re cutting back on time spent on social media. And while this doesn’t mean a mass exodus, the trend is clear. According to latest GWI report, 31% of users said they had reduced their social media use. There’s also a subtle frustration.
Can a Robot Be Good Boss? Researchers from SWPS Look for Answers
SWPS
A robot giving orders at work is no longer a science fiction scenario - it's a research topic. Scientists from SWPS University in Poland set out to find out whether a robot can effectively manage human workers.
Equality and Diversity in Media: European Broadcasting Union Report
KFi
European public media are increasingly focusing on diversity, equality, and inclusion (DEI) as the foundation of their operations. Public broadcasters in Europe are implementing diversity strategies - both in content and within their teams. The findings from the report are clear: although progress is visible, many challenges remain.
See articles on a similar topic:
Fake News in Poland. Challenges in Assessing Information Credibility
RINF
One in four information consumers relies on sources where verifying credibility is a significant challenge. Fake news remains a major issue, as indicated by 77% of respondents, with 51% admitting they struggle to discern truth from falsehood, according to Deloitte's *Digital Consumer Trends 2021* report.
The Podcast Market in Poland. Research by Wprost and Tandem Media
Krzysztof Fiedorek
How many Polish internet users listen to podcasts? Where and how do we listen? How and why do we choose episodes? Two major studies on this topic were recently released. One by Wprost, the other by Tandem Media from Agora Radio Group. We present both for data comparison and insights.
Safari Surpasses Opera. A New Shift in the Browser Market in Poland
Krzysztof Fiedorek
In the summer of 2024, a historic event occurred in Poland's browser market. In July and August, Safari surpassed Opera on all devices for the first time. Data from the StatCounter report indicates that Apple's browser maintains a steady market share while Opera is gradually but noticeably losing ground.
E-commerce Forecasts in Poland. Trends for 2024 and Beyond
Krzysztof Fiedorek
In 2024, e-commerce in Poland is reaching new heights, with an increasing number of consumers regularly shopping online. The report "E-shopping Habits of Poles 2024," prepared by SAMOSEO analysts, analyzes current trends and forecasts the industry's near future.