po polsku
photo: picjumbo_com/cc0/Pixabay.comBeginning online journalists and so-called content managers must remember that while they are writing for people, they must first convince the machine - the Google algorithm - to display their text to readers. Otherwise, they could write a brilliant article that nobody will read because it cannot be found in search engines.
To find out what mistakes website authors and creators of online content make, the industry experts were asked by Interaktywnie.com in the report "Search Engine Marketing 2017."
- A major sin is not planning space for meta tags. Without optimized meta tags, effective positioning cannot be discussed - explains Joanna Michalska, a positioning specialist at Verseo, in the report. - Coming across a CMS that does not allow for meta tag input is the realization of an SEO nightmare.
A very serious mistake that still occurs frequently is the underestimation of mobile device users. And, as experts quoted by Interaktywnie.com warn, this approach severely limits the ability to reach readers.
- Search engine algorithms reward sites that have a version tailored for smaller screens. The anticipated Google "Mobile-first" index is a response to current trends worldwide. Therefore, creating a site solely with desktop or laptop users in mind invites problems with positioning - warns Agata Jagiełło, head of marketing at SeoPilot. - When preparing a mobile or responsive site, we must also remember that SEO is currently moving away from technical aspects and is leaning towards usability and design. Designing the mobile version of the site, we need to remember that it should not only be mobile-friendly but also finger-friendly.
A common oversight is still the absence of headers on web pages. This element is incredibly important in positioning content. Without it, the author limits the ability to show the search engine what the prepared content is about, which in turn will affect organic results. Experts therefore remind that each page of the site should have a unique title, and they should not repeat.
The same issue arises with the robots.txt file, or rather the frequent lack of it. Such a file helps search engine robots understand the structure of the site. This allows us to hint which elements are important and which should be skipped.
- The content on the page must be useful. Simply placing keywords is not enough - summarizes Agata Jagiełło from SeoPilot quoted in the report. - Content is king, but quality is queen! So let`s not forget that when creating content for the site.
- A key issue in this topic, already at the planning stage of the website, is to consider how to design the site with SEO in mind. It would be a significant mistake to design the site and assume that we will think about SEO after launching the site - warns Dawid Ochab from www.daob.pl. - Many things cannot be corrected or changed later. Of course, to plan this correctly, one needs solid knowledge and a well-thought-out strategy.
***
The entire report "Search Engine Marketing 2017" can be downloaded for free from Interaktywnie.com.
COMMERCIAL BREAK
New articles in section Skills and knowledge
Audience mismatch. When and why short videos ruin a Youtube channel
KF × Gemini Deep Research
Shorts viewers stay in "swipe mode" and expect instant gratification. Watching a 30-minute documentary requires an active decision to click and a willingness for longer engagement. In specific situations, these mixed signals can seriously harm a Youtube channel.
How to reliably report uncertain data. A scientific meta-analysis
KFi
Numbers and mathematical intervals have a calming effect on news consumers. Political views, intelligence levels, or reader education do not alter how people process information about incomplete knowledge. Here are the results of dozens of media experiments regarding trust in the press.
Artificial intelligence in film and tv production. McKinsey report
Krzysztof Fiedorek
Global spending on video content has reached $180 billion, and the average viewer consumes it for 7.5 hours a day. Streaming is growing by 13%, while traditional television is losing 4% annually. As much as 84% of the US market is controlled by the seven largest players. Additionally, AI technology is reshuffling the market.
See articles on a similar topic:
How ChatGPT, Google Gemini, and Other Large Language Models Work
Krzysztof Fiedorek
These powerful algorithms can generate text, translate languages, write various types of creative content, and answer your questions in a way that often feels like a conversation with a person. But how is it possible for a machine to mimic human intelligence so well?
Readability: Tools for Journalists to Enhance Text Clarity
Bartłomiej Dwornik
Even the most substantive content must be presented in an accessible and visually appealing way. First, so the reader can understand it. Second, to be easy on the eyes. In both cases, machines can help. Here are some tools for measuring text readability that every journalist might find useful.
Where to Publish Your Own Articles? Start Your Own Website
Bartłomiej Dwornik
If you want to try your hand at citizen journalism or simply run your own thematic blog, you’ll eventually face the decision of choosing your own domain name and server to host your site. In a report published by Interaktywnie.com, you’ll find expert advice on how to get started.
How to Write an Article That Google Loves and People Understand
Bartłomiej Dwornik
The order of priorities in this guide's title is intentional. In 2024, to reach a larger audience, you must first convince the algorithms to display your content to readers. First - the article must be factually sound. Second - it should look appealing and be easy to read. We’ll focus on the latter.
