po polsku
photo by Gerd Altmann/cc0/Pixabay.comAccording to the study’s authors, published in the January issue of PRESS magazine, for over 40% of journalists, the smartphone is now a primary work tool. Almost all journalists (97%) use mobile internet daily.
Journalists were asked how they use their smartphones. The results published by PressInstitute reveal that they more often use phones for mobile apps than for making calls:
- 90.6% use apps
- 79.9% make calls
- 75.5% take photos
- 58.3% record videos
- 56.2% use social media
The study’s authors also examined how journalists` smartphone usage has changed over the past five years. Here are the findings:
- 43.2% of journalists began using a smartphone
- 38.8% started using their smartphone or tablet camera for work
- 26.6% began using the smartphone or tablet camera for photography
Detailed results of the PressInstitute study are available in PRESS magazine. The survey, conducted from November 20 to December 3, 2017, included 139 journalists from national, regional, and local press, online, radio, and television outlets.
The Growth of Mobile Journalism
The study’s findings support the conclusions from the "Mobile Journalism" report, published in May 2017 by PR agency d*fusion communication. According to this report:
- over 90% of editors use laptops and phones
- 42% of journalists work from home
- nearly 50% read submitted texts on a smartphone
- 89% of editors state that mobile phones have increased their work efficiency
- ¼ of newsrooms have moved online
- 41% of editors have conducted an interview via online messaging
Mobile devices enabling remote work have led to only 23% of respondents performing their tasks solely in the newsroom, while nearly half admit to working from home. For 17% of respondents, even their office desk has been replaced by their lap as they write articles on public transport.
COMMERCIAL BREAK
New articles in section Media industry
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
Radio in Poland 2025. Analysis of listenership and listener behavior
Krzysztof Fiedorek
Radio attracts 17.3 million listeners in Poland every day, who spend over four hours with their receivers. Interestingly, as much as 86 percent of station time is listened to via traditional FM waves. Despite digitalization, the internet accounts for only 12.5 percent of the listenership share.
See articles on a similar topic:
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Greenwashing storms media in Poland. Business feel the impact too
BDw
A surge in media coverage reveals a new reality: ESG isn't just a corporate responsibility buzzword anymore - it's a battlefield. According to the Institute of Media Monitoring (IMM), Polish media mentioned "greenwashing" in 619 publications and "eco-hypocrisy" in another 545 in Q1 2025.
Future of Public Media. Who Will Be Data Ethicists and VR Designers?
KFi
How does the future of work in media look? Here are professions that do not yet exist but will soon become essential. The report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow," prepared by the European Broadcasting Union (EBU) and Rai Ufficio Studi, outlines key changes awaiting the public media sector in the coming years.
Artificial Intelligence is ALREADY Outperforming Humans in Creativity
Krzysztof Fiedorek
ChatGPT, an AI model based on the GPT-4 engine, achieved better results than the vast majority of students in the standard Torrance Test of Creative Thinking (TTCT), which evaluates creativity. The study was conducted by researchers from the University of Montana.
