po polsku
photo by Gerd Altmann/cc0/Pixabay.comAccording to the study’s authors, published in the January issue of PRESS magazine, for over 40% of journalists, the smartphone is now a primary work tool. Almost all journalists (97%) use mobile internet daily.
Journalists were asked how they use their smartphones. The results published by PressInstitute reveal that they more often use phones for mobile apps than for making calls:
- 90.6% use apps
- 79.9% make calls
- 75.5% take photos
- 58.3% record videos
- 56.2% use social media
The study’s authors also examined how journalists` smartphone usage has changed over the past five years. Here are the findings:
- 43.2% of journalists began using a smartphone
- 38.8% started using their smartphone or tablet camera for work
- 26.6% began using the smartphone or tablet camera for photography
Detailed results of the PressInstitute study are available in PRESS magazine. The survey, conducted from November 20 to December 3, 2017, included 139 journalists from national, regional, and local press, online, radio, and television outlets.
The Growth of Mobile Journalism
The study’s findings support the conclusions from the "Mobile Journalism" report, published in May 2017 by PR agency d*fusion communication. According to this report:
- over 90% of editors use laptops and phones
- 42% of journalists work from home
- nearly 50% read submitted texts on a smartphone
- 89% of editors state that mobile phones have increased their work efficiency
- ¼ of newsrooms have moved online
- 41% of editors have conducted an interview via online messaging
Mobile devices enabling remote work have led to only 23% of respondents performing their tasks solely in the newsroom, while nearly half admit to working from home. For 17% of respondents, even their office desk has been replaced by their lap as they write articles on public transport.
COMMERCIAL BREAK
New articles in section Media industry
Why do we believe fakes? Science reveals the psychology of virals
KFi
Why do emotions grab more attention than evidence, and why can a fake authority overshadow scientific data? Researchers from Warsaw University of Technology, Jagiellonian University, and SWPS University in Poland sought the answers. Here are their findings.
Investigative journalism in Europe. Newsrooms face pressure
KFi, Newseria
Media and political representatives point to the difficult situation of investigative journalism in Europe. Newsrooms are reluctant to invest in this segment due to high costs and the large amount of time and effort required. Most of all, however, they fear legal proceedings.
Energy under attack. Disinformation threatens Poland’s power transition
KFi
One in five online messages about energy may be fake. Between 2022 and 2025 nearly 70,000 publications warning and condemning disinformation in this strategic sector were recorded in Polish media. They generated a reach of 1.19 billion impressions.
See articles on a similar topic:
How the Media Talk (or Stay Silent) About Climate. Reuters Institute Report
Krzysztof Fiedorek
Although climate change is becoming increasingly noticeable worldwide, the media have failed to maintain growing interest in the topic. The report "Climate Change and News Audiences 2024" shows that audience engagement with climate topics has remained almost unchanged for several years.
Who Reads the Press? Studies on Credibility, Reach, and Effectiveness
Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.
Mobile games in Poland. Market value and forecasts
Newseria, KFi
In 2030, the number of mobile game users in Poland may exceed 7.1 million, and market revenue will approach 470 million dollars, according to Statista data. As the number of gamers increases, the market for mobile gaming devices is also expanding.
Safari Surpasses Opera. A New Shift in the Browser Market in Poland
Krzysztof Fiedorek
In the summer of 2024, a historic event occurred in Poland's browser market. In July and August, Safari surpassed Opera on all devices for the first time. Data from the StatCounter report indicates that Apple's browser maintains a steady market share while Opera is gradually but noticeably losing ground.
