photo by Gerd Altmann/cc0/Pixabay.comAccording to the study’s authors, published in the January issue of PRESS magazine, for over 40% of journalists, the smartphone is now a primary work tool. Almost all journalists (97%) use mobile internet daily.
Journalists were asked how they use their smartphones. The results published by PressInstitute reveal that they more often use phones for mobile apps than for making calls:
- 90.6% use apps
- 79.9% make calls
- 75.5% take photos
- 58.3% record videos
- 56.2% use social media
The study’s authors also examined how journalists` smartphone usage has changed over the past five years. Here are the findings:
- 43.2% of journalists began using a smartphone
- 38.8% started using their smartphone or tablet camera for work
- 26.6% began using the smartphone or tablet camera for photography
Detailed results of the PressInstitute study are available in PRESS magazine. The survey, conducted from November 20 to December 3, 2017, included 139 journalists from national, regional, and local press, online, radio, and television outlets.
The Growth of Mobile Journalism
The study’s findings support the conclusions from the "Mobile Journalism" report, published in May 2017 by PR agency d*fusion communication. According to this report:
- over 90% of editors use laptops and phones
- 42% of journalists work from home
- nearly 50% read submitted texts on a smartphone
- 89% of editors state that mobile phones have increased their work efficiency
- ¼ of newsrooms have moved online
- 41% of editors have conducted an interview via online messaging
Mobile devices enabling remote work have led to only 23% of respondents performing their tasks solely in the newsroom, while nearly half admit to working from home. For 17% of respondents, even their office desk has been replaced by their lap as they write articles on public transport.
COMMERCIAL BREAK
New articles in section Media industry
AI changes the game. A new face of internet search
KFi
Half of consumers in the US already use AI-powered search. By 2028, purchase decisions worth $750 billion will be made through AI. These findings come from McKinsey’s report "Winning in the age of AI search".
How to silence fake news? Young Latinos support internet censorship
Krzysztof Fiedorek
In Brazil, a court shut down platform X, cutting off 40 million users. In Colombia, 70% of citizens want information control, and in Chile, 75% of young people support censoring fake news. Is information security replacing freedom of speech as a new trend? [STUDY]
Communication gap. Is anyone listening to Polish women?
Krzysztof Fiedorek
Brands claim they understand women. Media say they speak their language. Meanwhile the report "Polki 2025" shows that most messages still miss the mark. Women do not want empty slogans. They expect a dialogue that truly relates to them.
See articles on a similar topic:
Who Reads the Press? Studies on Credibility, Reach, and Effectiveness
Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
Russian Propaganda. Debunk.org Report on Moscow's Disinformation Scale
BARD, PAP Mediaroom
In 2022, the Russian Federation allocated approximately 143 billion rubles to mass media (equivalent to 1.9 billion US dollars), exceeding the planned budget by 25%. For the current year, the Kremlin's budget for this sector is set at 119.2 billion rubles (1.6 billion dollars).
The most valuable female personal brands in Polish fashion. IMM report
KFi
The ten most popular people in Poland in the "fashion" category generate over 1.5 billion contacts across all types of media in a year. Their value is nearly 400 million zlotys. The ranking was prepared by the Institute of Media Monitoring for "Forbes Women" magazine.





























