po polsku
Photo: DataArtThis year will see further integration of new technologies, entertainment, and social media, DataArt experts predict. A key factor will be the development of 5G networks, enabling a new level of connectivity with instant access to content anytime and anywhere. This technology is expected to bolster an industry already moving toward on-demand services, potentially equating subscription revenues with advertising revenues - even in areas traditionally dominated by ads.
Personalization Will Be Key
This trend will drive the exponential growth of the value of intellectual property in media, music, and sports. While industry giants like Netflix, Amazon, Google, Facebook, and Apple will maintain their dominance, other players will need to carve out niches with well-defined products, personalized microservices, and unique offerings. This challenge may lead to increased competition or market consolidation.
The competition for market share will intensify, with technology serving as the critical tool for success. Personalization of content, as demonstrated by Netflix, will be crucial. For example, Bloomberg reported in October that Netflix`s new season of "Black Mirror" would allow viewers to decide on the storyline or ending of each episode - a concept borrowed from video games that could soon become a staple on the "silver screen."
Personalization vs. Compliance
Challenges related to data security and privacy regulations will complicate this battle. Personalization can only thrive within legal boundaries and users` willingness to share information. While technology expands the possibilities for personalization, regulations may impose limitations. Compliance becomes even more challenging with new laws that not only change legal frameworks but also impact trust between companies and consumers.
Those who overcome these challenges will be able to focus on intelligent data collection, analysis, and visualization - key factors for success in content creation, distribution, and monetization.
AI, VR, AR
Artificial intelligence is likely to play a significant role in this transformation. AI will enhance personalized advertising, content recommendations, and even content creation. Virtual assistants, combining analytical and communication skills, are emerging as promising tools for creating more personalized and human-like interactions.
Technologies like virtual and augmented reality, along with 360-degree images and videos, will further personalize experiences by enabling consumers to create virtual environments from scratch. VR and AR are already making their way into entertainment, sports, journalism, and education.
Shifting Revenue Structures
A shift in the revenue structure of the industry will be another indicator of this evolution. Historically, two-thirds of revenues came from hardware. However, as technology becomes more advanced and accessible, software is poised to take a larger share of growth. Augmented reality technologies are set to outpace virtual reality, making AR the dominant segment in the near future.
COMMERCIAL BREAK
New articles in section Media industry
Influencers and social video rule information. Digital News Report 2025
Krzysztof Fiedorek
Seconds of vertical clips set the future of news. TikTok, YouTube and an army of influencers pull viewers away from TV sets and newspaper pages. Whoever masters this new pulse seizes not only attention but also control of the story.
Cyberviolence and hate disguised as a joke. The RAYUELA report on youth
Krzysztof Fiedorek
The study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.
Trust in social media. Youtube beats TikTok and X
Krzysztof Fiedorek
Do we really trust social media? A new study reveals major differences in how top platforms are rated. Trust goes where there's authenticity, not just algorithms. The role of people is growing while brand influence is fading.
See articles on a similar topic:
Social Media and Relationships. Interesting Research from Palestine
KFi
What does love look like in the digital age? Does technology bring people closer or push them apart? In an era where Facebook and Instagram replace dinner table conversations, social media has become a new space for marital relationships. Researchers from An-Najah National University examined how technology can build bonds but also sow uncertainty.
Deepfake Blurs Truth and Falsehood. Human Perception Research
KFi
Studies indicate that only 60% of deepfake images can be correctly identified by humans. As AI begins to dominate content production, the problem of differentiation fatigue grows – users lose confidence in assessing the authenticity of information and fall into cynicism.
Online News Portal Readers in Poland. Loyalty Analysis
Bartłomiej Dwornik
Among news portals, Onet has the highest number of users. However, in terms of reader loyalty, it falls behind Wirtualna Polska. When looking specifically at news readers, Gazeta takes the lead, though it ranks poorly in Google search positioning.
Press Readership in Poland. The Wealthy Read Ten Times More Often
BARD
Wealthy individuals in Poland read newspapers and magazines up to ten times more frequently than the average Pole, according to a report by Polish Readership Research. They mainly read monthly magazines and dedicate about an hour per day to reading. Only 18% of people in this group do not read any press at all.
