po polsku
Photo: DataArtThis year will see further integration of new technologies, entertainment, and social media, DataArt experts predict. A key factor will be the development of 5G networks, enabling a new level of connectivity with instant access to content anytime and anywhere. This technology is expected to bolster an industry already moving toward on-demand services, potentially equating subscription revenues with advertising revenues - even in areas traditionally dominated by ads.
Personalization Will Be Key
This trend will drive the exponential growth of the value of intellectual property in media, music, and sports. While industry giants like Netflix, Amazon, Google, Facebook, and Apple will maintain their dominance, other players will need to carve out niches with well-defined products, personalized microservices, and unique offerings. This challenge may lead to increased competition or market consolidation.
The competition for market share will intensify, with technology serving as the critical tool for success. Personalization of content, as demonstrated by Netflix, will be crucial. For example, Bloomberg reported in October that Netflix`s new season of "Black Mirror" would allow viewers to decide on the storyline or ending of each episode - a concept borrowed from video games that could soon become a staple on the "silver screen."
Personalization vs. Compliance
Challenges related to data security and privacy regulations will complicate this battle. Personalization can only thrive within legal boundaries and users` willingness to share information. While technology expands the possibilities for personalization, regulations may impose limitations. Compliance becomes even more challenging with new laws that not only change legal frameworks but also impact trust between companies and consumers.
Those who overcome these challenges will be able to focus on intelligent data collection, analysis, and visualization - key factors for success in content creation, distribution, and monetization.
AI, VR, AR
Artificial intelligence is likely to play a significant role in this transformation. AI will enhance personalized advertising, content recommendations, and even content creation. Virtual assistants, combining analytical and communication skills, are emerging as promising tools for creating more personalized and human-like interactions.
Technologies like virtual and augmented reality, along with 360-degree images and videos, will further personalize experiences by enabling consumers to create virtual environments from scratch. VR and AR are already making their way into entertainment, sports, journalism, and education.
Shifting Revenue Structures
A shift in the revenue structure of the industry will be another indicator of this evolution. Historically, two-thirds of revenues came from hardware. However, as technology becomes more advanced and accessible, software is poised to take a larger share of growth. Augmented reality technologies are set to outpace virtual reality, making AR the dominant segment in the near future.
COMMERCIAL BREAK
New articles in section Media industry
New generations and the end of traditional news. Reuters Institute report
Krzysztof Fiedorek
Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
TVs in Europe, the USA and China. What and how we watch on them
Paweł Sobczak
The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.
Cinema in the era of algorithms and AI
Arkadiusz Murenia
Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
See articles on a similar topic:
Pseudo-democracy and Media - A Few Reflections
Grzegorz D. Stunża
Every four years, citizens are served elections, which are certainly not free. Polls replace part of the electoral process, shaping opinions and voting preferences.
Repression Against Media: Committee to Protect Journalists Report for 2024
Krzysztof Fiedorek
In 2024, at least 361 journalists worldwide were imprisoned, often for exposing the truth. In China, reporters are tracked using advanced facial recognition systems, in Israel, Palestinian journalists are jailed without trial, and in Myanmar, journalist Shin Daewe received a life sentence for... a drone.
Influencers 2024. Data, Facts, and Stories from the UNESCO Report
Krzysztof Fiedorek
As many as 68% of digital creators are nano-influencers. One in three has experienced hate speech, and over 60% do not thoroughly verify information before publishing. Moreover, only half disclose their content sponsors. The findings from the "Behind The Screens" report are both inspiring and alarming.
Radio in Europe. How Are Listener Habits Changing?
KFi
Radio remains one of the most popular media in Europe, but data from the European Broadcasting Union's report "Audience Trends: Radio 2024" shows clear changes in listener habits. The average European spent 2 hours and 13 minutes per day listening to the radio in 2023. This is 18 minutes less than five years ago but only one minute less than the previous year.
