source: Debunk.orgIn 2023, as in previous years, over half of the allocated mass media budget was directed to three key propaganda agencies.
- 51% of the funds went to the All-Russia State Television and Radio Broadcasting Company (VGTRK), RT (formerly Russia Today), and Rossiya Segodnya, notes co-author of the analysis, Aleksandra Michałowska-Kubś.
source: Debunk.orgVGTRK, a media holding targeting primarily Russian audiences, is set to receive 25.8 billion RUB this year. It operates a network of federal and regional television channels, with programs also available online. However, television popularity in Russia has recently declined - between February and July 2022, the audience for Channel One, Russia-1, and NTV dropped by a quarter. Furthermore, since the war in Ukraine began, VGTRK lost several key foreign sponsors as companies advertising on its channels exited the Russian market. The agency has also been impacted by Western sanctions.
- It seems, however, that 25.8 billion RUB is sufficient to broadcast propaganda domestically and expand media operations in the occupied territories of Ukraine. It was announced that VGTRK is opening branches in the Luhansk, Donetsk, Kherson, and Zaporizhzhia regions, notes Michałowska-Kubś.
Meanwhile, RT, the main pillar of the Kremlin’s international information influence, has seen a slight funding decrease. In 2023, it was allocated 26.3 billion RUB. Sanctions imposed on Russia after the invasion of Ukraine have led the agency to cease broadcasting in the EU, Canada, the US, and the UK and to close selected offices. However, RT has found ways to expand its operations, including entering the Serbian market. RT Balkan plans to start broadcasting no later than 2024. The agency is also strengthening its presence in Asia, Africa, and South America.
Interestingly, another entity funded by the budget has received significant generosity from Russian authorities. In 2023, Zvezda, a media network run by the Russian Ministry of Defense, nearly doubled its funding to 3.5 billion RUB.
source: Debunk.org- This year`s analysis confirms that propaganda is a key pillar of the regime and one of the Kremlin`s main tools of power. Legal changes threatening up to 15 years in prison for spreading "false information" about the so-called "special military operation" and the elimination of remaining independent media further emphasize that Russian authorities treat information as a weapon - not only against their own citizens. It’s important to remember that for Russia, the information space has always been a battleground, conclude analysts from the think tank Debunk.org.
Debunk.org is an independent tech-focused think tank and NGO specializing in analyzing disinformation and running educational media campaigns across eight countries. It has been countering disinformation since 2017. Link to the full article: https://www.debunk.org/pl/w-zeszłym-roku-propaganda-kosztowała-kreml-1-9-mld-usd-budżet-na-media-został-przekroczony-o-25
SWAMPED and ZASŁONA: Russian Disinformation Techniques
The EU’s East StratCom Task Force, dedicated to identifying disinformation originating outside the EU, published a list on the EUvsDisinfo portal outlining the methods the Kremlin and its agencies use to spread disinformation globally, including in Poland.
The set of disinformation and propaganda techniques is summarized under the acronym SWAMPED:
- S for Straw Man:
Attributing statements or opinions to a person or institution that were never expressed, then mocking, undermining, or attacking those views. - W for Whataboutism:
Creating the illusion of hypocrisy on the opposing side by deflecting accusations with arguments that "you/they did or do something similar." - A for Attack:
Spreading information, often false, aimed at discrediting or compromising the opponent. - M for Mockery:
Ridiculing or mocking the other side, often using out-of-context, exaggerated, or manipulated information. - P for Provocations:
Undermining opinions and beliefs using false but widely distributed claims to sow doubt and distrust. - E for Exhaust:
Distracting from the core issue by overwhelming the opponent with both authentic and fabricated data, statistics, and comparisons. - D for Denial:
A defensive method involving denial of evidence, disclaiming responsibility, and suggesting accusations stem from bias or prejudice.
COMMERCIAL BREAK
New articles in section Media industry
Investigative journalism in Europe. Newsrooms face pressure
KFi, Newseria
Media and political representatives point to the difficult situation of investigative journalism in Europe. Newsrooms are reluctant to invest in this segment due to high costs and the large amount of time and effort required. Most of all, however, they fear legal proceedings.
Energy under attack. Disinformation threatens Poland’s power transition
KFi
One in five online messages about energy may be fake. Between 2022 and 2025 nearly 70,000 publications warning and condemning disinformation in this strategic sector were recorded in Polish media. They generated a reach of 1.19 billion impressions.
AI changes the game. A new face of internet search
KFi
Half of consumers in the US already use AI-powered search. By 2028, purchase decisions worth $750 billion will be made through AI. These findings come from McKinsey’s report "Winning in the age of AI search".
See articles on a similar topic:
E-commerce Forecasts in Poland. Trends for 2024 and Beyond
Krzysztof Fiedorek
In 2024, e-commerce in Poland is reaching new heights, with an increasing number of consumers regularly shopping online. The report "E-shopping Habits of Poles 2024," prepared by SAMOSEO analysts, analyzes current trends and forecasts the industry's near future.
Music for Overstimulated Children: Research from Polish Kindergartens
OOO
Hyperactivity, impatience, and difficulties with concentration are increasingly common challenges faced by preschool and school-aged children. An excess of stimuli, including digital ones, makes it hard for children to focus on a single task. Is there anything that can be done about it?
The Future of Journalism and Media. Predictions by Reuters Institute
KFi
74% of publishers fear a decline in search traffic. Paid subscribers are no longer growing as they used to, and relationships with tech giants are becoming increasingly complex. The report "Journalism, Media, and Technology Trends and Predictions 2025" forecasts what lies ahead for the media world in 2025.
Artificial Intelligence in the Media. Reuters Digital News Report 2024
Krzysztof Fiedorek
AI has gained prominence in recent years, and its application in producing, distributing, and presenting news content continues to grow. However, this development is met with mixed feelings by audiences, which has significant consequences for media trust and its future.




























