source: Debunk.orgIn 2023, as in previous years, over half of the allocated mass media budget was directed to three key propaganda agencies.
- 51% of the funds went to the All-Russia State Television and Radio Broadcasting Company (VGTRK), RT (formerly Russia Today), and Rossiya Segodnya, notes co-author of the analysis, Aleksandra Michałowska-Kubś.
source: Debunk.orgVGTRK, a media holding targeting primarily Russian audiences, is set to receive 25.8 billion RUB this year. It operates a network of federal and regional television channels, with programs also available online. However, television popularity in Russia has recently declined - between February and July 2022, the audience for Channel One, Russia-1, and NTV dropped by a quarter. Furthermore, since the war in Ukraine began, VGTRK lost several key foreign sponsors as companies advertising on its channels exited the Russian market. The agency has also been impacted by Western sanctions.
- It seems, however, that 25.8 billion RUB is sufficient to broadcast propaganda domestically and expand media operations in the occupied territories of Ukraine. It was announced that VGTRK is opening branches in the Luhansk, Donetsk, Kherson, and Zaporizhzhia regions, notes Michałowska-Kubś.
Meanwhile, RT, the main pillar of the Kremlin’s international information influence, has seen a slight funding decrease. In 2023, it was allocated 26.3 billion RUB. Sanctions imposed on Russia after the invasion of Ukraine have led the agency to cease broadcasting in the EU, Canada, the US, and the UK and to close selected offices. However, RT has found ways to expand its operations, including entering the Serbian market. RT Balkan plans to start broadcasting no later than 2024. The agency is also strengthening its presence in Asia, Africa, and South America.
Interestingly, another entity funded by the budget has received significant generosity from Russian authorities. In 2023, Zvezda, a media network run by the Russian Ministry of Defense, nearly doubled its funding to 3.5 billion RUB.
source: Debunk.org- This year`s analysis confirms that propaganda is a key pillar of the regime and one of the Kremlin`s main tools of power. Legal changes threatening up to 15 years in prison for spreading "false information" about the so-called "special military operation" and the elimination of remaining independent media further emphasize that Russian authorities treat information as a weapon - not only against their own citizens. It’s important to remember that for Russia, the information space has always been a battleground, conclude analysts from the think tank Debunk.org.
Debunk.org is an independent tech-focused think tank and NGO specializing in analyzing disinformation and running educational media campaigns across eight countries. It has been countering disinformation since 2017. Link to the full article: https://www.debunk.org/pl/w-zeszłym-roku-propaganda-kosztowała-kreml-1-9-mld-usd-budżet-na-media-został-przekroczony-o-25
SWAMPED and ZASŁONA: Russian Disinformation Techniques
The EU’s East StratCom Task Force, dedicated to identifying disinformation originating outside the EU, published a list on the EUvsDisinfo portal outlining the methods the Kremlin and its agencies use to spread disinformation globally, including in Poland.
The set of disinformation and propaganda techniques is summarized under the acronym SWAMPED:
- S for Straw Man:
Attributing statements or opinions to a person or institution that were never expressed, then mocking, undermining, or attacking those views. - W for Whataboutism:
Creating the illusion of hypocrisy on the opposing side by deflecting accusations with arguments that "you/they did or do something similar." - A for Attack:
Spreading information, often false, aimed at discrediting or compromising the opponent. - M for Mockery:
Ridiculing or mocking the other side, often using out-of-context, exaggerated, or manipulated information. - P for Provocations:
Undermining opinions and beliefs using false but widely distributed claims to sow doubt and distrust. - E for Exhaust:
Distracting from the core issue by overwhelming the opponent with both authentic and fabricated data, statistics, and comparisons. - D for Denial:
A defensive method involving denial of evidence, disclaiming responsibility, and suggesting accusations stem from bias or prejudice.
COMMERCIAL BREAK
New articles in section Media industry
Streaming platforms in Poland. What criteria determine the choice
Paweł Sobczak
Price, indicated by 54.2% of respondents, and subject matter (54% of indications) are the most important factors influencing users' choice of content on streaming services. The service brand is mentioned by 18.1% of those surveyed.
Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus
BARD
Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.
Advertising market 2025. Poland, Europe and the World
Marcin Grządka
The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".
See articles on a similar topic:
Mobile games in Poland. Market value and forecasts
Newseria, KFi
In 2030, the number of mobile game users in Poland may exceed 7.1 million, and market revenue will approach 470 million dollars, according to Statista data. As the number of gamers increases, the market for mobile gaming devices is also expanding.
Digital media addiction. Why the brain can’t cope
KFi
Digital media can hijack the brain's reward system in ways similar to drugs and alcohol, warned psychiatrist and author Anna Lembke. She emphasized that compulsive use of digital platforms can become a serious addiction. Not just a bad habit or risky behavior.
Information bubbles. Study of Instagram, Tik Tok and You Tube users
Urszula Kaczorowska
A staggering 96 percent of the time people spend online is spent on anything but consuming information. This, says Professor Magdalena Wojcieszak means ‘we have over-inflated the issue of information bubbles and disinformation.’
Media in the Balkans and Turkey
Michał Kuźmiński
The Balkans have long been referred to as a “melting pot,” and for good reason. This region is highly diverse and quite unstable. Consequently, the media landscape here is varied as well. In some places, such as democratic Greece, a member of the European Union, the media market is stable and easy to navigate.





























