Sharenting, or Photos of Children Online. IRCenter Study

illustration: bing.com/create

More than 8 out of 10 parents have posted photos and videos of their children on social media globally. In Poland, this percentage may reach as high as 70 percent. Data gathered by Sprout Social shows that:

• 81% of parents post photos of their children on social media.
• 57% share information about their children, such as names, age, and location.
• 44% post photos of children in pajamas or without clothing.
• 38% post photos of their children in situations such as bathing or changing.

Sharenting in the Polish internet

This is what sharenting is all about. A phenomenon named from combining the words share (sharing, in this case on social media) and parenting. The extent of this trend in the Polish internet was studied by IRCenter for Newseria agency.

• 60% of parent-internet users say they generally don’t post photos of their children
• 14% believe that it should not be done
• 40% of respondents introduce an element of context for posting

- They believe that if the publication is for family, friends, or close groups, sharing these photos is fine. However, children’s photos shouldn’t be shown in a broader public space - explains Michał Kot, a partner at IRCenter, in an interview with Newseria Biznes. - Parents also wonder whether posted photos could be used on adult-related sites. They tend not to post photos when the child is, for example, on a potty, in the bathroom, or bathtub, which are intimate situations.

• 11% of parents believe that publishing photos or videos depends on the child’s age – the older the child, the less willing they are to share photos;
• 5% think it’s acceptable to share children’s photos without showing their faces;
• 3% of parents see no issues or risks associated with posting images of their children. Among young parents (aged 25–34), this response rate was twice as high (6%).

Pros and cons of sharenting

According to child psychologists and educators, sharenting can have both positive and negative consequences for children. On one hand, it can help build bonds between parents and children and share the joys and challenges of parenthood with others. On the other, sharenting can lead to privacy violations for children, as well as cyberbullying. They highlight several significant risks:

• Privacy violations: By posting photos and information about their children on social media, parents may expose them to risks such as identity theft, harassment, or sexual exploitation.
• Cyberbullying: Children whose parents share excessive information about them on social media may become victims of cyberbullying.
• Oversharing syndrome: Sharenting can lead to the development of oversharing syndrome, a mental health issue characterized by an excessive need to share personal information on social media.

- Parents often overlook one thing: how do their children feel about it? Do they protest against having their photos posted? A toddler may not protest, but older children might - points out Michał Kot from IRCenter. - Parents don’t realize that when their child grows up, they may feel differently about what parents currently do with their photos.

Cyber threats to children

For many years, the dangers children face online without proper supervision have been discussed. The situation and parents` awareness are improving slowly, however. According to a Safer Internet Foundation report:

• 43% of children aged 11-15 received unwanted sexual content online.
• 25% of children aged 11-15 experienced cyberbullying.
• 12% of children aged 11-15 encountered pornography online.
• 8% of children aged 11-15 were approached for an in-person meeting by a stranger.