po polsku
illustration: bing.com/createIn the experiment, published by SWPS University researchers in the journal "Computers in Human Behavior: Artificial Humans," 40 people participated and were divided into two groups. In the first group, the commands were issued by a robot; in the second, by a human. In both groups, 90% of participants followed all instructions, pressing ten consecutive buttons on an electric impulse generator.
The study results show that people are inclined to follow orders from an authority, even when those orders conflict with their morals. In this case, the authority was a robot, lacking human traits such as empathy or a sense of justice. Yet, participants were willing to obey its commands, even if it meant causing pain to another person.
The Dangerous Authority of Robots
- In both groups, participants withdrew at the later stages of the experiment (in the control group with a human at buttons 7 and 9, and in the experimental group twice at button 8). In both groups, two people opted out of the experiment - commented Dr. Konrad Maj, who supervised the experiment, as quoted on the SWPS University website. - To our knowledge, this is the first study showing that people are willing to harm another person when a robot instructs them to do so. Moreover, our experiment also showed that if the robot escalates demands, instructing a person to inflict increasing pain on another, people are also inclined to comply.
The study has significant implications for future safety, as robots become increasingly technologically advanced and play a larger role in our lives. The results suggest that people may be willing to trust robots unconditionally, even if those robots make wrong decisions or issue harmful commands.
Key Findings:
- People are inclined to follow orders from an authority, even if those orders conflict with their morals.
- An authority can even be a robot, which does not possess human traits.
- In the future, as robots become more technologically advanced, people may be inclined to trust them unconditionally, even if they make incorrect decisions or issue harmful commands.
- Robots could be used to manipulate people and prompt them to take actions that are harmful to them.
- Robots could be used to incite violence or harm others.
- People may become overly reliant on robots and stop thinking independently.
- How can this be prevented? It seems there are two paths - summarizes Dr. Konrad Maj, as quoted on the SWPS University website. - First, robots can be programmed to warn people that they may sometimes be wrong and make incorrect decisions. Second, we need to emphasize education from an early age. Although robots are generally trustworthy, they shouldn’t be trusted unconditionally. However, it’s worth noting that disobedience to machines seems pointless, as they already help us, for example, in stores or airports. In non-humanoid forms, they are already among us.
***
More about the repeated Milgram experiment and similar studies in business, healthcare, and sports will be presented on December 9 and 10, 2023, at the international HumanTech Summit at SWPS University. The event is organized by SWPS University’s HumanTech Center. Online access is free: https://www.htsummit.pl/
COMMERCIAL BREAK
New articles in section Media industry
Social media, journalism and advertising. Trust in sponsored content study
Krzysztof Fiedorek
Is sponsored content destroying credibility on social media? Research results are ruthless. We trust regular editorial posts in 87.5 percent of cases. When a bank pays for material, the rate drops to 20 percent. Young recipients equate commerce with falsehood.
Most influential women in polish marketing and business
Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
See articles on a similar topic:
First Trillion Dollars. Advertising Market 2024 and Forecasts for 2025
DUG
GroupM, in its cyclical report "This Year Next Year," summarizing the past year and predicting trends for the next, has published the latest forecasts for global advertising markets. The estimated advertising market growth rate in 2024 is as high as 9.5%, bringing its value globally to over 1 trillion dollars.
Social Media in 2025. Generational Differences Are Crystal Clear
KFi
More and more people are saying they’re cutting back on time spent on social media. And while this doesn’t mean a mass exodus, the trend is clear. According to latest GWI report, 31% of users said they had reduced their social media use. There’s also a subtle frustration.
Artificial intelligence in newsrooms. Three realities of the AI era in media
Krzysztof Fiedorek
According to a report by the European Broadcasting Union, many newsrooms already use AI but still do not fully trust it. Audiences do not want "robotic" news, and the technologies themselves though fast can be costly, unreliable, and surprisingly human in their mistakes.
Reading Industry Magazines in Poland 2024: PBC Report
Sylwia Markowska
76% of readers of industry magazines are responsible for purchasing decisions in their workplace. To deepen the understanding of the role of industry press and how it is read, PBC surveyed 2051 respondents from 5 different sectors, gaining the latest insights into the reading habits of this segment of the press in Poland.
