illustration: bing.com/createIn the experiment, published by SWPS University researchers in the journal "Computers in Human Behavior: Artificial Humans," 40 people participated and were divided into two groups. In the first group, the commands were issued by a robot; in the second, by a human. In both groups, 90% of participants followed all instructions, pressing ten consecutive buttons on an electric impulse generator.
The study results show that people are inclined to follow orders from an authority, even when those orders conflict with their morals. In this case, the authority was a robot, lacking human traits such as empathy or a sense of justice. Yet, participants were willing to obey its commands, even if it meant causing pain to another person.
The Dangerous Authority of Robots
- In both groups, participants withdrew at the later stages of the experiment (in the control group with a human at buttons 7 and 9, and in the experimental group twice at button 8). In both groups, two people opted out of the experiment - commented Dr. Konrad Maj, who supervised the experiment, as quoted on the SWPS University website. - To our knowledge, this is the first study showing that people are willing to harm another person when a robot instructs them to do so. Moreover, our experiment also showed that if the robot escalates demands, instructing a person to inflict increasing pain on another, people are also inclined to comply.
The study has significant implications for future safety, as robots become increasingly technologically advanced and play a larger role in our lives. The results suggest that people may be willing to trust robots unconditionally, even if those robots make wrong decisions or issue harmful commands.
Key Findings:
- People are inclined to follow orders from an authority, even if those orders conflict with their morals.
- An authority can even be a robot, which does not possess human traits.
- In the future, as robots become more technologically advanced, people may be inclined to trust them unconditionally, even if they make incorrect decisions or issue harmful commands.
- Robots could be used to manipulate people and prompt them to take actions that are harmful to them.
- Robots could be used to incite violence or harm others.
- People may become overly reliant on robots and stop thinking independently.
- How can this be prevented? It seems there are two paths - summarizes Dr. Konrad Maj, as quoted on the SWPS University website. - First, robots can be programmed to warn people that they may sometimes be wrong and make incorrect decisions. Second, we need to emphasize education from an early age. Although robots are generally trustworthy, they shouldn’t be trusted unconditionally. However, it’s worth noting that disobedience to machines seems pointless, as they already help us, for example, in stores or airports. In non-humanoid forms, they are already among us.
***
More about the repeated Milgram experiment and similar studies in business, healthcare, and sports will be presented on December 9 and 10, 2023, at the international HumanTech Summit at SWPS University. The event is organized by SWPS University’s HumanTech Center. Online access is free: https://www.htsummit.pl/
COMMERCIAL BREAK
New articles in section Media industry
Advertising market 2025. Poland, Europe and the World
Marcin Grządka
The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".
The print media market 2025. Three global trends
Krzysztof Fiedorek
The market value is 359.53 billion dollars, yet the erosion is visible to the naked eye. The decline for newspapers will amount to -2.3 percent. Despite this, print retains strength: it generates 76 percent of subscription revenues and enjoys 82 percent consumer trust. The future of the industry is defined by hybrid strategies and niche specialization.
Journalism in the age of AI. Why people prefer humans over machines
Krzysztof Fiedorek
Only 12% of people accept news created solely by AI, while 62% prefer those written by humans. At the same time, only 19% notice labels indicating the use of artificial intelligence, while younger audiences ask AI to explain the content to them. These are the findings of the Reuters Institute report on artificial intelligence in media.
See articles on a similar topic:
Print Advertising in Poland. Analysis by Polskie Badania Czytelnictwa
BARD
Analysts at Polskie Badania Czytelnictwa (Polish Readership Surveys) have compiled statistical data highlighting the reach, engagement, and opinions regarding print advertising campaigns. These insights are valuable for marketers aiming to plan and optimize advertising budgets.
Safari Surpasses Opera. A New Shift in the Browser Market in Poland
Krzysztof Fiedorek
In the summer of 2024, a historic event occurred in Poland's browser market. In July and August, Safari surpassed Opera on all devices for the first time. Data from the StatCounter report indicates that Apple's browser maintains a steady market share while Opera is gradually but noticeably losing ground.
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.




























