
She believes society must recognize that children and teenagers are especially vulnerable. Lembke called for smartphones to be removed from schools, especially in early education. She argued that kids should have space to learn and grow without distractions, and teachers should be free to teach. According to her, a phone in a child’s pocket acts like a “digital drug.”
Families, she said, should delay giving children personal devices and use basic phones instead. Monitoring online activity is key. But individual responsibility isn’t enough — Lembke called for systemic action. She proposed age verification laws, algorithm changes, and less addictive app design. Not everything will work, she admitted, but doing nothing isn’t an option.
Lembke also explained that the way societies frame addiction matters. If people treat it as a brain disease, those affected are less stigmatized and more likely to seek help. In contrast, when addiction is shamed, individuals hide their problems and avoid treatment.
She pointed out that China was the first to officially recognize gaming disorder. Chinese authorities classified it under the WHO and launched dedicated treatment centers. The U.S., by comparison, has been slower to address digital addiction, though it leads in treating substance abuse.
Lembke said it`s hard to know how many people will develop media-related addictions, but she estimates it could affect 10 to 20 percent of the population - similar to drug and alcohol addiction rates. She also observed that modern life exposes people to more addictive stimuli than ever: processed food is engineered to be irresistible, social media manipulates social rewards, and even shopping and gaming have become more stimulating.
As technology becomes more immersive, she said, people need to understand the risks. Most will self-regulate, but some won`t. Lembke urged society to act before the damage spreads further.
***
Based on an interview with Anna Lembke for PAP Polska Agencja Prasowa (Nauka w Polsce)
COMMERCIAL BREAK
New articles in section Media industry
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
See articles on a similar topic:
Anti-Ukrainian Propaganda in Polish Internet. Demagog and IMM Report
Katarzyna Ozga
In 2024, nearly 327,000 Polish-language posts and comments were published, negatively referring to the Ukrainian community. Among the accounts spreading anti-Ukrainian narratives with the greatest reach on platform X and Facebook was the profile of MEP Grzegorz Braun.
Violence in Media and Child Rearing
Małgorzata Więczkowska
The influence of mass media on individuals is now an undisputed fact. There is no place today where this impact on religious, moral, political, social, or educational attitudes cannot be felt.
Social Media and Relationships. Interesting Research from Palestine
KFi
What does love look like in the digital age? Does technology bring people closer or push them apart? In an era where Facebook and Instagram replace dinner table conversations, social media has become a new space for marital relationships. Researchers from An-Najah National University examined how technology can build bonds but also sow uncertainty.
Who Reads the Press? Studies on Credibility, Reach, and Effectiveness
Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.