po polsku
illustration: bing.com/createThe latest generation of Digital Audio Broadcasting technology, known as DAB+, uses digital audio encoding to transmit radio signals. Unlike analog radio, which uses amplitude modulation (AM) or frequency modulation (FM), DAB+ uses digital frequency modulation (DFM). DFM allows for transmitting more data using the same amount of bandwidth, providing higher sound quality and better resistance to interference.
Advantages of DAB+
Higher sound quality. DAB+ offers better sound quality than analog radio. DAB+ can transmit audio at resolutions up to 24-bit/96 kHz, delivering clarity and detail unavailable with analog radio.
Better interference resistance. DAB+ is more resistant to interference than analog radio. This means cleaner and more audible sound in areas where signal interference occurs.
More features. DAB+ allows broadcasters to offer additional services, such as:
- text accompanying audio
- subtitles
- weather information
- traffic information
- news updates
Disadvantages
Hardware requirements. To listen to DAB+ radio, you need a DAB+ receiver. DAB+ receivers are available on the market but may be more expensive than analog radio receivers.
Availability. DAB+ is still in the implementation phase in many countries, including Poland. Not all radio stations offer DAB+ yet, and DAB+ coverage may be limited. According to Poland’s National Broadcasting Council:
- 94% of new cars in Europe come with built-in DAB+ digital radio
- in Poland, this percentage is 92%
DAB+ is a technology with great potential that could change the way we listen to radio. Whether it will become a universal radio standard will impact radio’s future as a medium.
Improving DAB+ receiver availability and expanding DAB+ coverage are the main challenges facing this new technology today. If successful, DAB+ could paint the future of radio in entirely new colors.
COMMERCIAL BREAK
New articles in section Media industry
Why do we believe fakes? Science reveals the psychology of virals
KFi
Why do emotions grab more attention than evidence, and why can a fake authority overshadow scientific data? Researchers from Warsaw University of Technology, Jagiellonian University, and SWPS University in Poland sought the answers. Here are their findings.
Investigative journalism in Europe. Newsrooms face pressure
KFi, Newseria
Media and political representatives point to the difficult situation of investigative journalism in Europe. Newsrooms are reluctant to invest in this segment due to high costs and the large amount of time and effort required. Most of all, however, they fear legal proceedings.
Energy under attack. Disinformation threatens Poland’s power transition
KFi
One in five online messages about energy may be fake. Between 2022 and 2025 nearly 70,000 publications warning and condemning disinformation in this strategic sector were recorded in Polish media. They generated a reach of 1.19 billion impressions.
See articles on a similar topic:
Automation of Disinformation. Global Risks Report 2025 and Media
Krzysztof Fiedorek
Disinformation and information manipulation have ranked first among global threats in both the two-year and ten-year perspectives. A particularly concerning factor is that social media algorithms often favor controversial or shocking content, further fueling disinformation.
Communication gap. Is anyone listening to Polish women?
Krzysztof Fiedorek
Brands claim they understand women. Media say they speak their language. Meanwhile the report "Polki 2025" shows that most messages still miss the mark. Women do not want empty slogans. They expect a dialogue that truly relates to them.
Future of Public Media. Who Will Be Data Ethicists and VR Designers?
KFi
How does the future of work in media look? Here are professions that do not yet exist but will soon become essential. The report "Future Jobs at PSM: Competencies and Professions for the Media of Tomorrow," prepared by the European Broadcasting Union (EBU) and Rai Ufficio Studi, outlines key changes awaiting the public media sector in the coming years.
Print Advertising in Poland. Analysis by Polskie Badania Czytelnictwa
BARD
Analysts at Polskie Badania Czytelnictwa (Polish Readership Surveys) have compiled statistical data highlighting the reach, engagement, and opinions regarding print advertising campaigns. These insights are valuable for marketers aiming to plan and optimize advertising budgets.
