po polsku
illustration: freepik.com/ai/image-editorAnalyzing the activities of the most popular e-commerce brand blogs, the Wrocław-based agency Elephate, in collaboration with Senuto, examined the practices used to drive organic traffic. Key factors were examined, including:
- topic selection and content development,
- language and style of the text,
- sales support strategies,
- SEO aspects,
- and content authorship.
Each industry leader received an individual analysis, showing how crucial the content section is to the website.
Most Popular Topic: Health
It turns out that the most popular e-commerce blogs are run by brands in the health sector. Content sections on sites like Wapteka.pl and DOZ.pl generate the highest organic traffic and are the most frequently read by users. The report authors cite these brands as examples for online stores in this industry to follow.
The full podium of e-commerce blog popularity is as follows:
- health industry
- pet product stores
- jewelry services.
On the other hand, fashion and supplement stores have the lowest average organic traffic per single article.
Topic and Keywords
The marketplaces, such as Allegro, Morele, and Ceneo, publish the most articles. However, the analysis shows that blogs with the most articles don’t always generate the most organic traffic. It’s essential that content is created on topics that interest the target audience.
It’s also important to note that topic selection is just as important as content optimization itself. Blogs with the highest number of keywords in the TOP 3 and TOP 10 search results don’t always generate the most organic traffic. The popularity of targeted keywords plays a significant role.
A significant issue is the high percentage of articles that don’t generate any organic traffic. On the analyzed blogs, these articles account for almost 27%, meaning that more than a quarter of the content isn’t being read by users from search engines.
- A blog is a central pillar of content in every e-commerce’s arsenal. Selecting metrics for tracking users should be based on the KPIs we set for our article section - emphasizes Mariusz Michalczuk, CEO and co-founder of Conversion, as quoted by the report’s authors. - One key goal is to understand whether users are actually engaging with our content.
Bigger Isn’t Always Better. The Internet is Democratic
As the report’s authors highlight, direct sales, building trust and expertise, and finally – supporting brand recognition by increasing site visibility in search results. Regardless of industry, a blog can be a vital part of an online store`s business strategy.
- By publishing the report, we wanted to allow everyone running e-commerce blogs to compare their results with competitors and draw inspiration from leaders in their industry to refine their strategies - comments Wojciech Mazur, CEO of Elephate, in the report`s promotional material. - Importantly, many popular brands didn’t make it into our rankings. This shows that the internet is a democratic place, with space for any company wanting to build its recognition through well-thought-out content marketing and SEO activities.
The full E-commerce Blog Ranking report is available for free download on the Elephate website:
https://www.elephate.com/pl/ranking-blogow-w-e-commerce-raport
COMMERCIAL BREAK
New articles in section Media industry
Video market in Asia. Traditional media companies in retreat
KFi
The Asian video market will reach a value of 15 billion dollars. Investments are moving to streaming and cinema. Sports broadcasts and local films drive growth. Media Partners Asia presented the report "Asia Video Content Dynamics 2026".
Information laundering. Russian propaganda returns as news from China
KFi
Russian intelligence agencies use complex tactics to mask the primary source of their harmful narratives. Patrycja Krzyśpiak from NASK details this dangerous process of information laundering in a recent report.
Health disinformation on the internet. Diagnosis from an algorithm
Katarzyna Czechowicz
Health disinformation can cause a cancer patient to see a doctor when it is too late for effective treatment. It can also undermine trust in doctors and public institutions. As a result, people may refuse to cooperate even during a real external threat, experts warn.
See articles on a similar topic:
Equality and Diversity in Media: European Broadcasting Union Report
KFi
European public media are increasingly focusing on diversity, equality, and inclusion (DEI) as the foundation of their operations. Public broadcasters in Europe are implementing diversity strategies - both in content and within their teams. The findings from the report are clear: although progress is visible, many challenges remain.
Who Reads the Press? Studies on Credibility, Reach, and Effectiveness
Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.
Vulnerable to disinformation. Study of fake news in social media
KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.
Repression Against Media: Committee to Protect Journalists Report for 2024
Krzysztof Fiedorek
In 2024, at least 361 journalists worldwide were imprisoned, often for exposing the truth. In China, reporters are tracked using advanced facial recognition systems, in Israel, Palestinian journalists are jailed without trial, and in Myanmar, journalist Shin Daewe received a life sentence for... a drone.
