po polsku
- The total number of ad impressions is approximately 370 million,
- affluent individuals account for 28.4 million impressions,
- individuals in managerial positions generate 7.4 million impressions.
Source: PBCAnother key metric is ad engagement. According to PBC, print ads are highly engaging and difficult to overlook.
- 86% of readers notice print advertisements,
- the average visual contact with an ad lasts 8 seconds,
- each reader has an average of 13 ad impressions.
Trust is another factor highlighted by the study, with print advertising scoring high in this regard.
- 77% of readers consider the press a reliable medium,
- 63% find print ad content useful,
- 26% are willing to pay for access to online press content.
PBC`s reports are based on eyetracking studies covering both daily newspapers and magazines. Detailed information on the effectiveness of advertising in the most popular press titles was published in early 2021.
COMMERCIAL BREAK
New articles in section Media industry
Video market in Asia. Traditional media companies in retreat
KFi
The Asian video market will reach a value of 15 billion dollars. Investments are moving to streaming and cinema. Sports broadcasts and local films drive growth. Media Partners Asia presented the report "Asia Video Content Dynamics 2026".
Information laundering. Russian propaganda returns as news from China
KFi
Russian intelligence agencies use complex tactics to mask the primary source of their harmful narratives. Patrycja Krzyśpiak from NASK details this dangerous process of information laundering in a recent report.
Health disinformation on the internet. Diagnosis from an algorithm
Katarzyna Czechowicz
Health disinformation can cause a cancer patient to see a doctor when it is too late for effective treatment. It can also undermine trust in doctors and public institutions. As a result, people may refuse to cooperate even during a real external threat, experts warn.
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Gen Z Will Force Brands to Tell the Truth. GWI Report and Forecasts
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They value authenticity and brand transparency, preferring socially engaged companies. Young people see technology as a tool for growth, not just entertainment. In relationships, they prioritize genuine connections despite being highly active online. What do we know about Gen Z, and what does this mean for marketing? And beyond.
Influencers Earn Too Much. No Fluff Jobs Report
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According to nearly 70% of Poles, influencers earn too much, and 54% feel the least affection for them out of all professions. Only politicians receive equally low regard among respondents surveyed by No Fluff Jobs. On the other hand, nurses and… farmers are considered underpaid.
Business Communication and 25 Years of PR Evolution. ITBC Report
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How has technology transformed the way companies communicate with clients? What connects speed of response, creativity, and crisis resilience? The ITBC Communication report reveals how communication has evolved over the past 25 years and what defines the future of business relationships.
Journalism in the age of AI. Why people prefer humans over machines
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Only 12% of people accept news created solely by AI, while 62% prefer those written by humans. At the same time, only 19% notice labels indicating the use of artificial intelligence, while younger audiences ask AI to explain the content to them. These are the findings of the Reuters Institute report on artificial intelligence in media.
