po polsku
- The total number of ad impressions is approximately 370 million,
- affluent individuals account for 28.4 million impressions,
- individuals in managerial positions generate 7.4 million impressions.
Source: PBCAnother key metric is ad engagement. According to PBC, print ads are highly engaging and difficult to overlook.
- 86% of readers notice print advertisements,
- the average visual contact with an ad lasts 8 seconds,
- each reader has an average of 13 ad impressions.
Trust is another factor highlighted by the study, with print advertising scoring high in this regard.
- 77% of readers consider the press a reliable medium,
- 63% find print ad content useful,
- 26% are willing to pay for access to online press content.
PBC`s reports are based on eyetracking studies covering both daily newspapers and magazines. Detailed information on the effectiveness of advertising in the most popular press titles was published in early 2021.
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New articles in section Media industry
Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus
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Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.
Advertising market 2025. Poland, Europe and the World
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The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".
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The market value is 359.53 billion dollars, yet the erosion is visible to the naked eye. The decline for newspapers will amount to -2.3 percent. Despite this, print retains strength: it generates 76 percent of subscription revenues and enjoys 82 percent consumer trust. The future of the industry is defined by hybrid strategies and niche specialization.
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The most popular daily, weekly, biweekly and monthly magazines in electronic PDF, EPUB and MOBI formats. For reading on a computer, smartphone and e-reader. The latest issues, archive issues and subscriptions are just a few clicks away. Visit our Reporterzy.info Store
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COVID-Skeptics in Media. Dentsu Agency Study
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A significant presence of COVID-skepticism, which downplays the pandemic or focuses on conspiracy theories, accounts for approximately 8% of online content related to the coronavirus. The primary sources of knowledge about COVID-19 and the current situation are the internet, social media, television, and increasingly, family and friends.
