menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
Work In Media image

7.06.2021 Media industry

Print Advertising in Poland. Analysis by Polskie Badania Czytelnictwa

BARD

Analysts at Polskie Badania Czytelnictwa (Polish Readership Surveys) have compiled statistical data highlighting the reach, engagement, and opinions regarding print advertising campaigns. These insights are valuable for marketers aiming to plan and optimize advertising budgets.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Findings from PBC`s studies conducted between December 2019 and November 2021, as well as the "Press Readership Survey" prepared by ARC for Axel Springer Polska in May 2020, show that print media is increasingly perceived as a prestigious and elite medium. This contributes to the quality of interactions with advertisements.

  • The total number of ad impressions is approximately 370 million,
  • affluent individuals account for 28.4 million impressions,
  • individuals in managerial positions generate 7.4 million impressions.

Print Advertising in Poland: Analysis by Polish Readership SurveysSource: PBC

Another key metric is ad engagement. According to PBC, print ads are highly engaging and difficult to overlook.

  • 86% of readers notice print advertisements,
  • the average visual contact with an ad lasts 8 seconds,
  • each reader has an average of 13 ad impressions.


Trust is another factor highlighted by the study, with print advertising scoring high in this regard.

  • 77% of readers consider the press a reliable medium,
  • 63% find print ad content useful,
  • 26% are willing to pay for access to online press content.

PBC`s reports are based on eyetracking studies covering both daily newspapers and magazines. Detailed information on the effectiveness of advertising in the most popular press titles was published in early 2021.

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus

BARD
Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.

Advertising market 2025. Poland, Europe and the World

Marcin Grządka
The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".

The print media market 2025. Three global trends

Krzysztof Fiedorek
The market value is 359.53 billion dollars, yet the erosion is visible to the naked eye. The decline for newspapers will amount to -2.3 percent. Despite this, print retains strength: it generates 76 percent of subscription revenues and enjoys 82 percent consumer trust. The future of the industry is defined by hybrid strategies and niche specialization.


See articles on a similar topic:

Radio Fanatics. Who Listens for One-Third of the Day?

Bartłomiej Dwornik
One in five listeners now spends over 8 hours daily listening to the radio, according to data from the Radio Track study. Since the beginning of the year, the number of these avid listeners has grown by 300,000.

Numbers Stations in Radio. For Puzzle and Cryptography Enthusiasts

Krzysztof Fiedorek
They broadcast seemingly meaningless strings of numbers and letters, sometimes short, encrypted messages. Some even play music between coded transmissions or broadcast propaganda. For over a hundred years, number stations have puzzled radio enthusiasts and mystery hunters. What do we know about them?

We Trust AI-Generated Fake News More Than Human-Created News

KrzysztoF
Generating and spreading misinformation with AI can negatively affect various areas of life, including global healthcare. To examine how AI-created text impacts the comprehension of information, researchers from the University of Zurich analyzed tweets generated by GPT-3.

Can a Robot Be Good Boss? Researchers from SWPS Look for Answers

SWPS
A robot giving orders at work is no longer a science fiction scenario - it's a research topic. Scientists from SWPS University in Poland set out to find out whether a robot can effectively manage human workers.

More in the section: Media industry

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Flying Tiger




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisementMedia Review 24/7
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o26