po polsku
- The total number of ad impressions is approximately 370 million,
- affluent individuals account for 28.4 million impressions,
- individuals in managerial positions generate 7.4 million impressions.
Source: PBCAnother key metric is ad engagement. According to PBC, print ads are highly engaging and difficult to overlook.
- 86% of readers notice print advertisements,
- the average visual contact with an ad lasts 8 seconds,
- each reader has an average of 13 ad impressions.
Trust is another factor highlighted by the study, with print advertising scoring high in this regard.
- 77% of readers consider the press a reliable medium,
- 63% find print ad content useful,
- 26% are willing to pay for access to online press content.
PBC`s reports are based on eyetracking studies covering both daily newspapers and magazines. Detailed information on the effectiveness of advertising in the most popular press titles was published in early 2021.
COMMERCIAL BREAK
New articles in section Media industry
New generations and the end of traditional news. Reuters Institute report
Krzysztof Fiedorek
Traditional news media are losing touch with the youngest generation of audiences, who grew up in a digital environment. Young people aged 18 to 24 spend time online continuously and expect publishers to take a fresh approach to presenting reality, according to a report by the Reuters Institute.
TVs in Europe, the USA and China. What and how we watch on them
Paweł Sobczak
The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.
Cinema in the era of algorithms and AI
Arkadiusz Murenia
Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
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Equality and Diversity in Media: European Broadcasting Union Report
KFi
European public media are increasingly focusing on diversity, equality, and inclusion (DEI) as the foundation of their operations. Public broadcasters in Europe are implementing diversity strategies - both in content and within their teams. The findings from the report are clear: although progress is visible, many challenges remain.
Artificial Intelligence in the Media. Reuters Digital News Report 2024
Krzysztof Fiedorek
AI has gained prominence in recent years, and its application in producing, distributing, and presenting news content continues to grow. However, this development is met with mixed feelings by audiences, which has significant consequences for media trust and its future.
How the Media Talk (or Stay Silent) About Climate. Reuters Institute Report
Krzysztof Fiedorek
Although climate change is becoming increasingly noticeable worldwide, the media have failed to maintain growing interest in the topic. The report "Climate Change and News Audiences 2024" shows that audience engagement with climate topics has remained almost unchanged for several years.
The Future of Journalism and Media. Predictions by Reuters Institute
KFi
74% of publishers fear a decline in search traffic. Paid subscribers are no longer growing as they used to, and relationships with tech giants are becoming increasingly complex. The report "Journalism, Media, and Technology Trends and Predictions 2025" forecasts what lies ahead for the media world in 2025.
