illustration: bing.com/createOne of the most critical short-term threats highlighted by global risk experts, policymakers, and leaders from various industries is disinformation. It can be used to manipulate public opinion and undermine democracy. With the development of artificial intelligence technology, disinformation is becoming increasingly realistic and difficult to distinguish from the truth. This could lead to greater social polarization, unrest, and even violence.
The primary concern is AI-based disinformation. AI gives creators of false information new, powerful, and unprecedented tools to fuel conflicts and polarize entire societies. According to the report’s authors, false information combined with social unrest will be in the spotlight due to upcoming elections in several major world economies.
- In recent years, we’ve witnessed incredible technological advancements, mainly with artificial intelligence, which supports progress in many areas of our lives and industries, such as medicine and pharmaceuticals. But this development also brings risks, including cyber threats - comments Artur Grześkowiak, CEO of McLennan in Poland and the CEE Region, in an interview with Newseria Biznes. - Moreover, as noted in the "Global Risks Report," the development of technology and AI may also increase the scale of disinformation and disruptions in information access.
The growing popularity of AI and related cyber threats is having a positive impact on the cyber insurance market, which is already experiencing dynamic growth.
- The use of artificial intelligence presents both opportunities and threats. It can support cybersecurity, but on the other hand, if it falls into the hands of hackers, it can also pose a serious threat - emphasizes Małgorzata Splett, FINPRO & Cyber Leader in the Central and Eastern Europe Region, in an interview with Newseria Biznes. - The widespread use of AI in business will only increase demand for such insurance. Additionally, more competitive pricing and extended coverage options offered by insurers will further support its popularity.
This year’s "Global Risks Report" also points to the rising threat of armed conflicts – experts see it as one of the top five issues over the next two years, and current geopolitical tensions are expected to cause further conflict spread. About two-thirds of global experts predict that within the next decade, a multipolar, fragmented world order will emerge, with medium and major powers competing, setting, and enforcing new rules and norms.
The "Global Risks Report" is prepared by the World Economic Forum in collaboration with Marsh McLennan and Zurich Insurance Group. It analyzes the most serious challenges that may arise over the next decade in the context of rapid technological changes, economic uncertainty, demographics, conflicts, and climate change.
COMMERCIAL BREAK
New articles in section Media industry
TVs in Europe, the USA and China. What and how we watch on them
Paweł Sobczak
The Living Room Study shows significant differences in video content consumption across different regions of the world. This is the result of diverse media ecosystems shaped by decades of local broadcasting, channel availability, and strong cultural factors.
Cinema in the era of algorithms and AI
Arkadiusz Murenia
Will artificial intelligence kill the creativity of filmmakers? The most honest answer is: no, AI is unlikely to kill the creativity of filmmakers, but it will very clearly change the place where this creativity manifests itself and, above all, how.
Social media, journalism and advertising. Trust in sponsored content study
Krzysztof Fiedorek
Is sponsored content destroying credibility on social media? Research results are ruthless. We trust regular editorial posts in 87.5 percent of cases. When a bank pays for material, the rate drops to 20 percent. Young recipients equate commerce with falsehood.
See articles on a similar topic:
Decline in Trust in Media. Analysis of the Reuters Digital News Report 2024
Krzysztof Fiedorek
The “Digital News Report 2024” by the Reuters Institute for the Study of Journalism highlights alarming trends concerning the declining interest in news and decreasing trust in media. These changes are not temporary but have become a long-term trend.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
Television 2025. Report by the European Broadcasting Union
Krzysztof Fiedorek
Europeans are watching less and less television. In 2024, the average viewing time was 3 hours and 13 minutes per day. Only 54% of young people had any contact with TV, and public broadcasters held a 23% share. Television is losing relevance, especially among the youngest viewers.
The Deadliest Year for Journalism. 124 Fatalities in 2024
Krzysztof Fiedorek
The year 2024 was the deadliest for media professionals since the Committee to Protect Journalists began tracking these statistics. The tragic figures, published in CPJs latest special report, reached record highs in most monitored categories.




























