po polsku
illustration: bing.com/createThe latest report from No Fluff Jobs, "Ranking of Professions 2024. How Do Poles Evaluate Selected Professions?" shows that politicians and influencers are held in the lowest esteem.
- 86% of respondents believe that politicians earn too much,
- 69% say the same about influencers.
- Among professions with low social importance, influencers lead with 61% of responses,
- followed by politicians at 39%.
High-Value Professions but Low Pay
On the other hand, Poles value the importance of medical and agricultural professions.
- Doctors (80%),
- nurses (75%),
- and teachers (54%)
are considered the most socially impactful professions according to respondents. At the same time, these professions are seen as underpaid by Poles.
- 65% of respondents believe that nurses are underpaid,
- 59% feel the same about farmers,
- and 54% about teachers.
Affection and Gender Perceptions in Professions
Medical and agricultural professions are the most positively viewed. Nursing evokes positive associations in 71% of respondents, the medical profession in 66%, and farmers in 63%. The least affection is felt towards politicians (70%) and influencers (54%).
The report also highlights insights on gender perceptions in various professions. 88% of respondents consider the medical profession gender-neutral, even though, according to GUS data, nearly 60% of doctors are women. Similarly, 67% view teaching as gender-neutral, although women make up over 80% of those employed in this field. The most "male" profession, according to the survey, is farming (52%), followed by police work (46%) and programming (39%).
The No Fluff Jobs report "Ranking of Professions 2024. How Do Poles Evaluate Selected Professions?" was based on a DIY survey conducted on the Omnisurv by IQS platform from January 12–14, 2024 (CAWI). The survey was conducted with a representative sample of 1,000 working, professionally active Poles aged 18-64. The full report is available at:
https://nofluffjobs.com/insights/raport-profesja-ranking-zawodow/
COMMERCIAL BREAK
New articles in section Media industry
Streaming platforms in Poland. What criteria determine the choice
Paweł Sobczak
Price, indicated by 54.2% of respondents, and subject matter (54% of indications) are the most important factors influencing users' choice of content on streaming services. The service brand is mentioned by 18.1% of those surveyed.
Yellow Badge. Jan Bluz's documentary on political prisoners in Belarus
BARD
Imagine writing three posts on a social networking site. For a few clicks on a keyboard, you get three years in a penal colony. Sounds like a grim joke? For political prisoners in Belarus, this is the reality that Jan Bluz shows in the documentary "Yellow Badge", produced with the support of the Pulitzer Center.
Advertising market 2025. Poland, Europe and the World
Marcin Grządka
The global advertising market is growing by 8.8% in 2025 and will reach a value of 1.14 trillion dollars. The industry result in Europe records slightly lower dynamics, at the level of 5.8%. In this comparison, Poland performs clearly above the average. We will record an increase of 8.9% this year and a value of 18.56 billion PLN - estimates WPP Media in the annual report "This Year Next Year".
See articles on a similar topic:
Why do we believe fakes? Science reveals the psychology of virals
KFi
Why do emotions grab more attention than evidence, and why can a fake authority overshadow scientific data? Researchers from Warsaw University of Technology, Jagiellonian University, and SWPS University in Poland sought the answers. Here are their findings.
Who Reads the Press? Studies on Credibility, Reach, and Effectiveness
Sylwia Markowska
Press for advertising clients is an effective medium for building brand trust, fame, and popularity. According to global studies, it is one of the media with the highest return on advertising. Data collected by Polskie Badania Czytelnictwa (Polish Readership Research) indicates that the press also has exceptionally high ad visibility rates, as reading requires full concentration on content.
Safari Surpasses Opera. A New Shift in the Browser Market in Poland
Krzysztof Fiedorek
In the summer of 2024, a historic event occurred in Poland's browser market. In July and August, Safari surpassed Opera on all devices for the first time. Data from the StatCounter report indicates that Apple's browser maintains a steady market share while Opera is gradually but noticeably losing ground.
Work in the media. We have more recruitment offers at Reporterzy.info [LINK]
AUTOPROMOCJA Reporterzy.info
Thanks to cooperation with the recruitment website Talent.com, the database of recruitment advertisements published in Reporterzy.info has been significantly enriched. We invite you to browse current job offers and internships in the media and advertising industry from the largest Polish cities.
