6.05.2024 Marketing and PR
Cold Mailing: What is the Optimal Word Count for Best Results?
Krzysztof Fiedorek
Forget about popular guidelines for marketers that can be found on Google. An analyst from Hunter.io conducted a study of a massive database of 34 million emails requesting contact. It turns out that the world of marketing cold mailing looks quite different today.
w wydaniu polskim
illustration: bing.com/createThe study was conducted by Ziemek Bućko, content manager at Hunter.io, a platform for finding email addresses. The results of the analysis and the conclusions drawn from it were published on the company blog: What’s the Best Word Count for Cold Emails.
Bućko analyzed data from 34 million emails requesting contact to determine the optimal length of the sent message in terms of obtaining a response. The results indicate that shorter emails requesting contact have a higher response rate than longer ones.
- The average reply rate for the entire sample was 3.7%.
- Emails with a length of 20-39 words had statistically the highest response rate (4.5%).
- Messages with a length of 60-79 words (4%), 80-99 words (4%), and... 160-179 words (also 4%) achieved results clearly above the average.
The conclusion: shorter emails are more likely to be read and replied to. This is valuable advice for those who are engaged in prospecting and sales on a daily basis.
This also signals that the most frequently cited guidelines from Boomerang, recommending cold emails of 50-125 words, are now outdated. Moreover, as Ziemek Bućko emphasizes, they date back to 2016, which in the evolution of e-marketing is prehistoric. Furthermore, many commentators have overinterpreted some of the conclusions from the Boomerang study regarding its scope and methodology.
Length Matters, But...
However, the Hunter.io analyst emphasizes that the length of the email requesting contact is just one of many factors influencing the response rate. Other equally important factors include:
- Subject line: It should be clear, concise, and compelling enough to encourage the email to be opened.
- Message content: It should be personalized, valuable, and contain a call to action.
- Target audience: Emails requesting contact should be sent to the right people who are potentially interested in your offer.
From here, it’s easy to conclude that the optimal length of an email is a statistical curiosity that alone will not guarantee success. It is one of the factors worth considering from a UX perspective, but the key to success lies in the proper combination of all elements of the cold mailing puzzle.
For more information and data regarding the analysis, visit: https://hunter.io/blog/cold-email-word-count/
COMMERCIAL BREAK
New articles in section Marketing and PR
AI or human? Data on customer preferences in the US, UK, and Canada
KFi
One in three consumers prefers talking to a bot rather than a human, and as many as 86% try to solve the problem on their own first. Still, 74% prefer to call when an issue is urgent. A new report from Five9 shows just how much customer service expectations have changed.
Outdoor advertising in Poland. OOH market by the numbers
KFi
In 2024, the outdoor advertising market in Poland reached a record PLN 806 million, with its digital segment growing by 32%. Notably, growth was faster outside the largest cities. Advertising on buses and trams also proved more effective than many online campaigns.
Costs of link building are way overestimated. A major analysis by Adsy
Krzysztof Fiedorek
A guest post for $45? Or maybe $4595? Price differences reach up to 100x, and the market is full of absurdity: sellers demand fortunes, buyers pay a fraction. The beauty industry costs less than literature, and Ireland beats the US hands down. Analysts at Adsy have taken a deep dive into the SEO trade.
See articles on a similar topic:
Child with Dyslexia. A Therapist's Guide for Parents
patronat Reporterzy.info
Dyslexia is a specific developmental disorder affecting reading and writing abilities. It can significantly impact a child's educational and emotional development. In Poland, as well as worldwide, it is being diagnosed more frequently. [#MAMYNATORADĘ under the patronage of Reporterzy.info]
Artificial Intelligence and Marketing. Industry Expectations and Concerns
KrzysztoF
Marketers using generative artificial intelligence see its potential but also perceive risks. The Generative AI Snapshot Series survey conducted by Salesforce and YouGov shows that the industry expects significant changes - and soon.
A Socially Responsible Company. This Image Pays Off
RINF
Poles and Spaniards are the most likely in Europe to buy from socially responsible companies, according to the Global State of the Consumer Tracker report, developed in late June by Deloitte’s consulting experts.
Dietary Supplements. How to Distinguish Information from Marketing
Ewa Zygadło-Kozaczuk
Where can you find reliable information about dietary supplements, and how can you distinguish factual information from advertising? The answer is not straightforward. In fact, additional doubts arise.
