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Work In Media

23.12.2024 Media industry

Artificial Intelligence and Digital Skills. The Future of the Job Market is Here

KFi

The world faces the challenge of digital transformation, and technological skills have become a gateway to career success. How do Europeans evaluate their abilities, and which industries are leading the way? A recent report by Pracuj.pl reveals which skills open doors to better careers and why AI is the future of work.

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Artificial Intelligence and Digital Skills: The Future of the Job Market is Hereillustration: Bing AI

Digital skills are playing an increasingly vital role in career development. According to Pracuj.pl`s report, 37% of respondents recognize them as the most important factor in future professional success. However, despite 65% of participants positively evaluating their digital abilities, Eurostat data paints a less optimistic picture. Only 44% of Europeans aged 16–74 have basic digital skills, ranking some countries near the bottom in the EU.

Other countries present a much brighter picture. For example, in the Netherlands, 83% of citizens demonstrate basic digital proficiency, while the European average is 56%. Tomasz Półtorak, Product Design Field Manager at Pracuj.pl, highlights the consequences of these disparities.

– As technology evolves rapidly, the lack of adequate skills becomes a significant barrier to using tools that can greatly improve quality of life – explains Tomasz Półtorak in an interview with Newseria Innowacje. – An example is modern job-seeking applications that, through advanced algorithms, can perfectly match opportunities to our needs. To harness their full potential, we must develop strong digital competencies.

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Differences Across Industries

  • IT: 85% of workers rate their digital skills positively.
  • Finance: 77% of respondents feel confident in their technological abilities.
  • Retail and Sales: 72% express satisfaction with their level of skills.
  • Construction: Only 59% of respondents consider their abilities adequate.

These findings underline the importance of tailored training and support, particularly for less tech-intensive professions.

Technology as a Career Tool


Data from Pracuj.pl shows that 62% of respondents believe that without developing digital skills, it will be difficult to maintain their current job or find a new one. However, only 37% see these abilities as a top priority.

– It appears that many candidates prioritize soft skills, possibly due to the belief that technology evolves while interpersonal skills remain universal – observes Małgorzata Skonieczna, Product Discovery Field Manager at Pracuj.pl. – Balancing both soft and technical skills will help candidates navigate the job market. Digital tools play a growing role not just in job performance but also in the job search itself.

Professional Priorities:

Aspect Percentage of Respondents
Satisfying Salary 57%
Job Stability 49%
Developing Digital Skills 37%


The importance of digital tools in job searches continues to grow. Mobile apps, powered by advanced algorithms, enable quick and precise matches between candidates and job opportunities. These tools allow employees to monitor market changes and adapt their skills to dynamic demands.

Artificial Intelligence on the Horizon


Future technologies, such as artificial intelligence (AI), are already capturing attention. According to Pracuj.pl`s report, 37% of respondents follow developments in this technology, and 60% would eagerly participate in AI training if their employer organized it.

Interest in the tech industry, particularly IT, is increasing. As many as 45% of respondents expressed a willingness to work in this sector if they had the right skills. Tomasz Półtorak notes that “Europeans perceive IT as an industry offering high salaries and job satisfaction.” This makes education in advanced technologies more appealing to many.

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Learning as a Foundation for Growth


The modern job market requires quick acquisition of new knowledge. According to Pracuj.pl, 69% of respondents believe this skill will gain importance in the future. This challenge especially applies to mastering new technologies. Without continuous skill improvement, many employees risk being left behind in the digital revolution.

Investing in digital competencies is essential for accessing better-paying jobs and greater job satisfaction. Especially as the tech landscape never remains static, advancements in AI and digital tools will increasingly shape the labor market.

source: Newseria Innowacje

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