po polsku
illustration: Bing AIDigital skills are playing an increasingly vital role in career development. According to Pracuj.pl`s report, 37% of respondents recognize them as the most important factor in future professional success. However, despite 65% of participants positively evaluating their digital abilities, Eurostat data paints a less optimistic picture. Only 44% of Europeans aged 16–74 have basic digital skills, ranking some countries near the bottom in the EU.
Other countries present a much brighter picture. For example, in the Netherlands, 83% of citizens demonstrate basic digital proficiency, while the European average is 56%. Tomasz Półtorak, Product Design Field Manager at Pracuj.pl, highlights the consequences of these disparities.
– As technology evolves rapidly, the lack of adequate skills becomes a significant barrier to using tools that can greatly improve quality of life – explains Tomasz Półtorak in an interview with Newseria Innowacje. – An example is modern job-seeking applications that, through advanced algorithms, can perfectly match opportunities to our needs. To harness their full potential, we must develop strong digital competencies.
Differences Across Industries
- IT: 85% of workers rate their digital skills positively.
- Finance: 77% of respondents feel confident in their technological abilities.
- Retail and Sales: 72% express satisfaction with their level of skills.
- Construction: Only 59% of respondents consider their abilities adequate.
These findings underline the importance of tailored training and support, particularly for less tech-intensive professions.
Technology as a Career Tool
Data from Pracuj.pl shows that 62% of respondents believe that without developing digital skills, it will be difficult to maintain their current job or find a new one. However, only 37% see these abilities as a top priority.
– It appears that many candidates prioritize soft skills, possibly due to the belief that technology evolves while interpersonal skills remain universal – observes Małgorzata Skonieczna, Product Discovery Field Manager at Pracuj.pl. – Balancing both soft and technical skills will help candidates navigate the job market. Digital tools play a growing role not just in job performance but also in the job search itself.
Professional Priorities:
| Aspect | Percentage of Respondents |
|---|---|
| Satisfying Salary | 57% |
| Job Stability | 49% |
| Developing Digital Skills | 37% |
The importance of digital tools in job searches continues to grow. Mobile apps, powered by advanced algorithms, enable quick and precise matches between candidates and job opportunities. These tools allow employees to monitor market changes and adapt their skills to dynamic demands.
Artificial Intelligence on the Horizon
Future technologies, such as artificial intelligence (AI), are already capturing attention. According to Pracuj.pl`s report, 37% of respondents follow developments in this technology, and 60% would eagerly participate in AI training if their employer organized it.
Interest in the tech industry, particularly IT, is increasing. As many as 45% of respondents expressed a willingness to work in this sector if they had the right skills. Tomasz Półtorak notes that “Europeans perceive IT as an industry offering high salaries and job satisfaction.” This makes education in advanced technologies more appealing to many.
$1 trillion of global advertising market value 👇
Learning as a Foundation for Growth
The modern job market requires quick acquisition of new knowledge. According to Pracuj.pl, 69% of respondents believe this skill will gain importance in the future. This challenge especially applies to mastering new technologies. Without continuous skill improvement, many employees risk being left behind in the digital revolution.
Investing in digital competencies is essential for accessing better-paying jobs and greater job satisfaction. Especially as the tech landscape never remains static, advancements in AI and digital tools will increasingly shape the labor market.
source: Newseria Innowacje
COMMERCIAL BREAK
New articles in section Media industry
Tags, hashtags and links in video descriptions. Youtube SEO after Gemini AI update [ANALYSIS]
BARD
Once, positioning a video on Youtube was simple. It was enough to stuff the description with keywords and wait for results. Those days are not coming back. In 2026, the algorithm is no longer a simple search engine that connects dots. It is the powerful Gemini AI artificial intelligence that understands your video better than you do.
Freelancers 2025 in media and advertising. Useme report
Krzysztof Fiedorek
The modern media and communication market presents entirely new challenges for independent creators. Traditional services are giving way to more complex forms of messaging. The most popular industries in which Polish freelancers operate focus on companies' online presence and visual content.
Video content in Poland. What and how we watch
Paweł Sobczak
Video content is watched remotely, but streaming services are mainly enjoyed in the comfort of home. This is how the consumption of audiovisual content by Poles in 2025 can be summarized. This is the result of an analysis of a study conducted by SW Research and data from the company MEGOGO.
See articles on a similar topic:
Automation of Disinformation. Global Risks Report 2025 and Media
Krzysztof Fiedorek
Disinformation and information manipulation have ranked first among global threats in both the two-year and ten-year perspectives. A particularly concerning factor is that social media algorithms often favor controversial or shocking content, further fueling disinformation.
Children and communication with machines. Experiment by SWPS researchers
SWPS
How do primary school students treat humanoid robots? Researchers from SWPS University have shown that in most cases, children relate to robots politely, and younger children and girls more often perceive them as possessing human characteristics.
We Trust AI-Generated Fake News More Than Human-Created News
KrzysztoF
Generating and spreading misinformation with AI can negatively affect various areas of life, including global healthcare. To examine how AI-created text impacts the comprehension of information, researchers from the University of Zurich analyzed tweets generated by GPT-3.
Influencers 2024. Data, Facts, and Stories from the UNESCO Report
Krzysztof Fiedorek
As many as 68% of digital creators are nano-influencers. One in three has experienced hate speech, and over 60% do not thoroughly verify information before publishing. Moreover, only half disclose their content sponsors. The findings from the "Behind The Screens" report are both inspiring and alarming.
