
Digital skills are playing an increasingly vital role in career development. According to Pracuj.pl`s report, 37% of respondents recognize them as the most important factor in future professional success. However, despite 65% of participants positively evaluating their digital abilities, Eurostat data paints a less optimistic picture. Only 44% of Europeans aged 16–74 have basic digital skills, ranking some countries near the bottom in the EU.
Other countries present a much brighter picture. For example, in the Netherlands, 83% of citizens demonstrate basic digital proficiency, while the European average is 56%. Tomasz Półtorak, Product Design Field Manager at Pracuj.pl, highlights the consequences of these disparities.
– As technology evolves rapidly, the lack of adequate skills becomes a significant barrier to using tools that can greatly improve quality of life – explains Tomasz Półtorak in an interview with Newseria Innowacje. – An example is modern job-seeking applications that, through advanced algorithms, can perfectly match opportunities to our needs. To harness their full potential, we must develop strong digital competencies.
Differences Across Industries
- IT: 85% of workers rate their digital skills positively.
- Finance: 77% of respondents feel confident in their technological abilities.
- Retail and Sales: 72% express satisfaction with their level of skills.
- Construction: Only 59% of respondents consider their abilities adequate.
These findings underline the importance of tailored training and support, particularly for less tech-intensive professions.
Technology as a Career Tool
Data from Pracuj.pl shows that 62% of respondents believe that without developing digital skills, it will be difficult to maintain their current job or find a new one. However, only 37% see these abilities as a top priority.
– It appears that many candidates prioritize soft skills, possibly due to the belief that technology evolves while interpersonal skills remain universal – observes Małgorzata Skonieczna, Product Discovery Field Manager at Pracuj.pl. – Balancing both soft and technical skills will help candidates navigate the job market. Digital tools play a growing role not just in job performance but also in the job search itself.
Professional Priorities:
Aspect | Percentage of Respondents |
---|---|
Satisfying Salary | 57% |
Job Stability | 49% |
Developing Digital Skills | 37% |
The importance of digital tools in job searches continues to grow. Mobile apps, powered by advanced algorithms, enable quick and precise matches between candidates and job opportunities. These tools allow employees to monitor market changes and adapt their skills to dynamic demands.
Artificial Intelligence on the Horizon
Future technologies, such as artificial intelligence (AI), are already capturing attention. According to Pracuj.pl`s report, 37% of respondents follow developments in this technology, and 60% would eagerly participate in AI training if their employer organized it.
Interest in the tech industry, particularly IT, is increasing. As many as 45% of respondents expressed a willingness to work in this sector if they had the right skills. Tomasz Półtorak notes that “Europeans perceive IT as an industry offering high salaries and job satisfaction.” This makes education in advanced technologies more appealing to many.

Learning as a Foundation for Growth
The modern job market requires quick acquisition of new knowledge. According to Pracuj.pl, 69% of respondents believe this skill will gain importance in the future. This challenge especially applies to mastering new technologies. Without continuous skill improvement, many employees risk being left behind in the digital revolution.
Investing in digital competencies is essential for accessing better-paying jobs and greater job satisfaction. Especially as the tech landscape never remains static, advancements in AI and digital tools will increasingly shape the labor market.
source: Newseria Innowacje
COMMERCIAL BREAK
New articles in section Media industry
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
YouTube redefines viewer engagement. Goodbye to returning viewers
KFi
As many as 30% of internet users now turn to YouTube as their main news source, and 65% consume news in video form. Now the platform is shaking things up. Reach still matters, but engagement is what really counts.
See articles on a similar topic:
Clickbait Uncovered. How Online Headlines Evolved Over 25 Years
Krzysztof Fiedorek
Researchers from the Max Planck Institute analyzed 40 million headlines from the past 25 years. They are getting longer, more emotional, and negative, with a clear influence of clickbait style. Even reputable media use strategies and tricks to grab attention.
Digital Press Reading Habits
Bartłomiej Dwornik
What time of day do we most often reach for e-newspapers and e-books? According to a study by Legimi, peak times are between 6 p.m. and 11 p.m. It’s time to dismiss the notion that weekends are our favorite reading days.
Disinformation and Fake News. Experts Discuss Challenges for Journalists
RINF
The pandemic, followed by the war in Ukraine, triggered a massive wave of disinformation in media and social channels. Experts at the Impact’22 Congress in Poznań and the European Economic Congress in Katowice discussed effective strategies to combat disinformation.
Radio Listenership in Poland 2024: Demographics, Trends, and Statistics
Krzysztof Fiedorek
Why do millions of Poles still choose radio? What drives RMF FM's dominance and Eska's surprising results? The latest "Audio Track" report from the National Media Institute reveals listenership data, demographics, and evolving trends. How does the digital revolution affect traditional stations?