illustration: Bing AIDigital skills are playing an increasingly vital role in career development. According to Pracuj.pl`s report, 37% of respondents recognize them as the most important factor in future professional success. However, despite 65% of participants positively evaluating their digital abilities, Eurostat data paints a less optimistic picture. Only 44% of Europeans aged 16–74 have basic digital skills, ranking some countries near the bottom in the EU.
Other countries present a much brighter picture. For example, in the Netherlands, 83% of citizens demonstrate basic digital proficiency, while the European average is 56%. Tomasz Półtorak, Product Design Field Manager at Pracuj.pl, highlights the consequences of these disparities.
– As technology evolves rapidly, the lack of adequate skills becomes a significant barrier to using tools that can greatly improve quality of life – explains Tomasz Półtorak in an interview with Newseria Innowacje. – An example is modern job-seeking applications that, through advanced algorithms, can perfectly match opportunities to our needs. To harness their full potential, we must develop strong digital competencies.
Differences Across Industries
- IT: 85% of workers rate their digital skills positively.
- Finance: 77% of respondents feel confident in their technological abilities.
- Retail and Sales: 72% express satisfaction with their level of skills.
- Construction: Only 59% of respondents consider their abilities adequate.
These findings underline the importance of tailored training and support, particularly for less tech-intensive professions.
Technology as a Career Tool
Data from Pracuj.pl shows that 62% of respondents believe that without developing digital skills, it will be difficult to maintain their current job or find a new one. However, only 37% see these abilities as a top priority.
– It appears that many candidates prioritize soft skills, possibly due to the belief that technology evolves while interpersonal skills remain universal – observes Małgorzata Skonieczna, Product Discovery Field Manager at Pracuj.pl. – Balancing both soft and technical skills will help candidates navigate the job market. Digital tools play a growing role not just in job performance but also in the job search itself.
Professional Priorities:
| Aspect | Percentage of Respondents |
|---|---|
| Satisfying Salary | 57% |
| Job Stability | 49% |
| Developing Digital Skills | 37% |
The importance of digital tools in job searches continues to grow. Mobile apps, powered by advanced algorithms, enable quick and precise matches between candidates and job opportunities. These tools allow employees to monitor market changes and adapt their skills to dynamic demands.
Artificial Intelligence on the Horizon
Future technologies, such as artificial intelligence (AI), are already capturing attention. According to Pracuj.pl`s report, 37% of respondents follow developments in this technology, and 60% would eagerly participate in AI training if their employer organized it.
Interest in the tech industry, particularly IT, is increasing. As many as 45% of respondents expressed a willingness to work in this sector if they had the right skills. Tomasz Półtorak notes that “Europeans perceive IT as an industry offering high salaries and job satisfaction.” This makes education in advanced technologies more appealing to many.
Learning as a Foundation for Growth
The modern job market requires quick acquisition of new knowledge. According to Pracuj.pl, 69% of respondents believe this skill will gain importance in the future. This challenge especially applies to mastering new technologies. Without continuous skill improvement, many employees risk being left behind in the digital revolution.
Investing in digital competencies is essential for accessing better-paying jobs and greater job satisfaction. Especially as the tech landscape never remains static, advancements in AI and digital tools will increasingly shape the labor market.
source: Newseria Innowacje
COMMERCIAL BREAK
New articles in section Media industry
Freelancers 2025 in media and advertising. Useme report
Krzysztof Fiedorek
The modern media and communication market presents entirely new challenges for independent creators. Traditional services are giving way to more complex forms of messaging. The most popular industries in which Polish freelancers operate focus on companies' online presence and visual content.
Video content in Poland. What and how we watch
Paweł Sobczak
Video content is watched remotely, but streaming services are mainly enjoyed in the comfort of home. This is how the consumption of audiovisual content by Poles in 2025 can be summarized. This is the result of an analysis of a study conducted by SW Research and data from the company MEGOGO.
How artificial intelligence misrepresents the news. PBC analysis
Sylwia Markowska
In news summaries generated by the most popular models in Polish, as many as 46% of responses contained at least one significant error, 27% had serious issues with sources (missing, misleading, or incorrect), and 19% contained hallucinations and outdated information.
See articles on a similar topic:
Radio in Europe. How Are Listener Habits Changing?
KFi
Radio remains one of the most popular media in Europe, but data from the European Broadcasting Union's report "Audience Trends: Radio 2024" shows clear changes in listener habits. The average European spent 2 hours and 13 minutes per day listening to the radio in 2023. This is 18 minutes less than five years ago but only one minute less than the previous year.
How the Media Talk (or Stay Silent) About Climate. Reuters Institute Report
Krzysztof Fiedorek
Although climate change is becoming increasingly noticeable worldwide, the media have failed to maintain growing interest in the topic. The report "Climate Change and News Audiences 2024" shows that audience engagement with climate topics has remained almost unchanged for several years.
Read digital newspapers and magazines in PDF, EPUB and MOBI [LINK]
AUTOPROMOCJA Reporterzy.info
The most popular daily, weekly, biweekly and monthly magazines in electronic PDF, EPUB and MOBI formats. For reading on a computer, smartphone and e-reader. The latest issues, archive issues and subscriptions are just a few clicks away. Visit our Reporterzy.info Store
Anti-Ukrainian Propaganda in Polish Internet. Demagog and IMM Report
Katarzyna Ozga
In 2024, nearly 327,000 Polish-language posts and comments were published, negatively referring to the Ukrainian community. Among the accounts spreading anti-Ukrainian narratives with the greatest reach on platform X and Facebook was the profile of MEP Grzegorz Braun.




























