menu szukaj
Weekly Online Magazine
ISSN 2544-5839

new articles each monday
zamknij
Work In Media

29.11.2001 History of the media

The Beginnings and Development of Press Studies

Agnieszka Osińska

In the 17th century, with the emergence of periodical printing, the press became a subject of analysis as a new form of disseminating human thought and social influence. In 1901, Gabriel Tarde, in his study "L'Opinion et la foule," distinguished between a crowd and an audience.

Poczytaj artykuł wydanie polskie w wydaniu polskim

The Emergence of Press Studies


With the invention of the printing press by Gutenberg and its widespread use, religious reformers, politicians, and educators sought to use the press to promote their ideas and counter opposing views. In the 17th century, with the emergence of periodical printing, the press became an object of analysis as a new means of disseminating human thought and influencing society. In 1695, Kaspar von Stiles wrote "Zeitungs Lust und Nutz," marking the beginnings of studies on the social aspect of the press. The 17th and 18th centuries allowed anyone with an opinion on the press and its importance to have a voice.

In Poland, figures like Krasicki, Mickiewicz, and Kraszewski expressed their opinions on the press. In 1884, Karl Bucher presented a series of lectures at the University of Basel covering the history, sociology, and law of the press, marking the birth of journalism as a new academic discipline. In Poland, notable works on this topic include J.W. Dawid`s "O zarazie moralnej" and S. Czarnowski`s "Literatura periodyczna i jej rozwój." In the 20th century, press studies began to be conducted within research institutions (Institut für Zeitungwissenschaft).

The Birth of the Sociology of the Press


In 1901, Gabriel Tarde, in his study "L`Opinion et la foule," distinguished between a crowd and an audience. According to him, crowds existed throughout history, while audiences are a product of modern society, where communication occurs through the printed word. This theory posits a new type of collective, characterized by a sense of unity among people separated by distance but exposed to the same stimuli.

SELF PROMOTION. Got a minute? Find out our #59sec REPORT on Youtube

In 1910, Max Weber developed a program for a new branch of sociology—the sociology of periodicals. This period saw the growth of content analysis as a method of subjectively understanding press content. The technique of "compass and scissors" was used, measuring the importance of information and discarding less appealing pieces. Thomas wrote the monograph "The Polish Peasant in Europe and America," analyzing the role of folk press in shaping the collective consciousness of the peasantry.

The 1930s brought studies in psychology, political science, and sociology. After World War I, these studies were primarily conducted in the United States, as Europe was recovering from a social, political, and cultural crisis. France, Belgium, and Switzerland saw only minor reflections on the press; Germany limited its focus to historical studies, while in Poland, the notable work was Szczurkiewicz’s 1934 study, "Wpływ prasy codziennej" (The Influence of the Daily Press).

The interwar period saw a fascination with propaganda, with Harold Laswell writing "Propaganda Technique in World War." Due to the impending threat of World War II, the Social Research Council established the Institute for Propaganda in 1937 to inform the public about propaganda techniques used by authorities. A year earlier, in 1936, the American Institute of Public Opinion was founded to conduct surveys and study public opinion.

The Office of Radio Research conducted studies on radio and its listenership. Additionally, the main research directions were defined by Laswell’s formula: who says (who speaks?), what (what is said?), through which channel (by what means?), to whom (to whom is it addressed?), with what effects (what effects?). This approach involved analyzing the communicator, content, communication medium, audience, and impact. By the late 1950s, research had waned, and old models were repeated. Only in the 1960s and 1970s did new perspectives emerge, with sociocybernetics developing and research expanding into the West.

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section History of the media

History of Comcast. How a Modest Cable Company Became a Media Giant

Małgorzata Dwornik
In 1963, it had only 1,200 customers and a dream. Six decades later, it became the world's third-largest media powerhouse. Ralph J. Roberts risked it all to bet on cable television. Did he know what he was doing? The history of Comcast shows that... he knew exactly what he was doing.

Hind Nawfal and Al Fatat. The First Women's Magazine in the Arab World

Małgorzata Dwornik
The Egyptian phenomenon, founded by the "mother of female journalists," lasted only two years in the market. However, in that short time, it accomplished so much for Arab women that it is still called a "revolutionary" today. The Arab "Girl" and its founder were the first significant female voices in this culture.

Vanuatu Daily Post. 30 Years of Struggle (Including Fistfights) for Free Media

Małgorzata Dwornik
Ambition and hard work are not enough to keep a newspaper running. The most popular title in exotic Vanuatu today nearly shared the fate of its many forgotten predecessors. But fate had other plans - thanks to an unexpected reunion and... a phone book. What followed was even more interesting. And not always safe.


See articles on a similar topic:

Control is Better

Ignacio Ramonet
The noblest duty of media professionals is to expose cases of law violations. For fulfilling this duty, they have often had to pay a high price. However, for a long time, citizens - at least in democratic societies—could rely on the press and other media in their fight against abuses of power.

Haveeru Daily ހަވީރު. History of the Longest-Running Newspaper in Maldives

Małgorzata Dwornik
Since its inception, the newspaper has faced unexpected challenges. From having to print on manual presses, to legal battles over title rights, to occupation strikes at the publishing house, arrests of journalists, and even arson at its headquarters. In 2024, the editorial team (once again) won the right to publish the paper in court. Readers hope that this time, it’s here to stay.

Weekly News Of The World. History of Success and Downfall

Małgorzata Dwornik
The publication appeared on the market in 1843 and quickly gained popularity. In the 1930s, Winston Churchill contributed to its pages. Two decades later, it set a world record with 8.6 million copies, thriving on sensationalism and scandal. Crossing boundaries ultimately sealed the fate of News of The World. It disappeared in 2011 due to a massive phone-hacking scandal.

History of De Standaard. A Flemish Newspaper with a Turbulent Past

Małgorzata Dwornik
The first issue was supposed to reach readers on November 25, 1914. However, the outbreak of World War I disrupted these plans. The newspaper finally debuted on December 4, 1918. It survived another war, a publication ban, bankruptcy, and the digital revolution. More than a century later, it remains strong.

More in the section: History of the media

community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.


Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Media Review 24/7




Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

advertisementMedia Review 24/7
Read books and e-books

Read books and e-books

Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka The 40-Day Social Media Fast
The 40-Day Social Media Fast
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25