menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
MediaHisttory Podcast image

29.11.2001 History of the media

The Beginnings and Development of Press Studies

Agnieszka Osińska

In the 17th century, with the emergence of periodical printing, the press became a subject of analysis as a new form of disseminating human thought and social influence. In 1901, Gabriel Tarde, in his study "L'Opinion et la foule," distinguished between a crowd and an audience.
Poczytaj artykuł wydanie polskie w wydaniu polskim

The Emergence of Press Studies


With the invention of the printing press by Gutenberg and its widespread use, religious reformers, politicians, and educators sought to use the press to promote their ideas and counter opposing views. In the 17th century, with the emergence of periodical printing, the press became an object of analysis as a new means of disseminating human thought and influencing society. In 1695, Kaspar von Stiles wrote "Zeitungs Lust und Nutz," marking the beginnings of studies on the social aspect of the press. The 17th and 18th centuries allowed anyone with an opinion on the press and its importance to have a voice.

In Poland, figures like Krasicki, Mickiewicz, and Kraszewski expressed their opinions on the press. In 1884, Karl Bucher presented a series of lectures at the University of Basel covering the history, sociology, and law of the press, marking the birth of journalism as a new academic discipline. In Poland, notable works on this topic include J.W. Dawid`s "O zarazie moralnej" and S. Czarnowski`s "Literatura periodyczna i jej rozwój." In the 20th century, press studies began to be conducted within research institutions (Institut für Zeitungwissenschaft).

The Birth of the Sociology of the Press


In 1901, Gabriel Tarde, in his study "L`Opinion et la foule," distinguished between a crowd and an audience. According to him, crowds existed throughout history, while audiences are a product of modern society, where communication occurs through the printed word. This theory posits a new type of collective, characterized by a sense of unity among people separated by distance but exposed to the same stimuli.


In 1910, Max Weber developed a program for a new branch of sociology - the sociology of periodicals. This period saw the growth of content analysis as a method of subjectively understanding press content. The technique of "compass and scissors" was used, measuring the importance of information and discarding less appealing pieces. Thomas wrote the monograph "The Polish Peasant in Europe and America," analyzing the role of folk press in shaping the collective consciousness of the peasantry.

The 1930s brought studies in psychology, political science, and sociology. After World War I, these studies were primarily conducted in the United States, as Europe was recovering from a social, political, and cultural crisis. France, Belgium, and Switzerland saw only minor reflections on the press; Germany limited its focus to historical studies, while in Poland, the notable work was Szczurkiewicz’s 1934 study, "Wpływ prasy codziennej" (The Influence of the Daily Press).

The interwar period saw a fascination with propaganda, with Harold Laswell writing "Propaganda Technique in World War." Due to the impending threat of World War II, the Social Research Council established the Institute for Propaganda in 1937 to inform the public about propaganda techniques used by authorities. A year earlier, in 1936, the American Institute of Public Opinion was founded to conduct surveys and study public opinion.

The Office of Radio Research conducted studies on radio and its listenership. Additionally, the main research directions were defined by Laswell’s formula: who says (who speaks?), what (what is said?), through which channel (by what means?), to whom (to whom is it addressed?), with what effects (what effects?). This approach involved analyzing the communicator, content, communication medium, audience, and impact. By the late 1950s, research had waned, and old models were repeated. Only in the 1960s and 1970s did new perspectives emerge, with sociocybernetics developing and research expanding into the West.

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section History of the media

#mediaHISTORY podcast. Listen on Youtube, Spotify or Apple Podcasts [LINK]

Reporterzy.info
History of media and journalism. The biggest titles, famous journalists, groundbreaking events in the press, radio, television and internet industries in the world. Stories developed and told by Małgorzata and Bartłomiej Dwornik from the online weekly Reporterzy.info.

Népszava. The history of Hungary's oldest newspaper

Małgorzata Dwornik
The first editor used a pseudonym. The paper was printed in both Hungarian and German. The military destroyed the newsroom. Journalists died in the Danube’s currents. Népszava survived monarchy, dictatorships, and revolution. And it still exists.

Kuensel. History of a newspaper from Bhutan that even the illiterate read

Małgorzata Dwornik
Rockman as editor in chief, a newspaper without ads, news in comics, and distribution by bus drivers. The history of Kuensel, Bhutan's first newspaper, dates back to 1965 but it was only a decade later that things really got serious. With help from the Japanese and a young journalist trained in Australia.


See articles on a similar topic:

POLITIKA. The history of Serbia's oldest daily newspaper

Małgorzata Dwornik
In 1904, journalist Wladislaw F. Ribnikar founded Serbia's first independent newspaper. Opponents predicted a quick failure for Politika, the government viewed it with suspicion, but readers... were captivated by its new quality. Ribnikar laid the foundations for modern Serbian journalism, but his successors faced mixed fortunes.

Larry King. One man, 50 thousand interviews

BDw
A few minutes before his first radio broadcast, Lawrence Zeiger heard that his last name wouldn’t do. "Too hard. Too ethnic". The boss looked at a newspaper lying nearby. An ad for a liquor wholesaler caught his eye: King`s Wholesale Liquor...

Kazakhstanskaya Pravda. Newspaper with its own flag on Antarctica

Małgorzata Dwornik
On January 1, 1920, the first issue of the weekly "News from the Kyrgyz Region" was published. A year later, it was renamed "Steppe Truth," eventually becoming the daily "Soviet Steppe." Since January 1932, Kazakhstan's most popular title has been known as Казахстанская правда (Kazakhstanskaya Pravda). For over a century, it has alternately supported the authorities, scrutinized them, and sometimes faced the consequences... of telling the truth.

The history of Forbes Magazine. Business should give joy, not millions

Małgorzata Dwornik
Business was originated to produce happiness, not to pile up millions. This was the motto of Bertie Charles Forbes and Walter Dray. The magazine they launched in September 1917 was considered sheer madness by many at the time. Time proved that this madness paid off - immensely. For 108 years and counting.

More in the section: History of the media

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Flying Tiger




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

follow us 👉 on Youtube
Watch more 👇
#59sec REPORT SHORTS
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o25