menu
Weekly Online Magazine
ISSN 2544-5839
zamknij
Media Review image

23.06.2025 Media industry

Cyberviolence and hate disguised as a joke. The RAYUELA report on youth

Krzysztof Fiedorek

The study conducted in five countries reveals a harsh truth. Online violence is not evenly distributed. It is a digital map of prejudice that hurts the most those who stand out the most. "It’s just a joke." That’s how violence often begins. Young people go through it in silence.
Poczytaj artykuł wydanie polskie w wydaniu polskim

Cyberviolence and hate disguised as a joke. The RAYUELA report on youthillustration: DALL-E

The report It’s just a joke: gender, sexuality and trivialisation in adolescent online violence such as cyberhate, cyberbullying, and online grooming by María Reneses, María Riberas-Gutiérrez, and Nereida Bueno-Guerra is the result of the European RAYUELA project. The study aimed to understand how gender and sexual orientation influence both experiencing and committing violence online. The findings are clear. The digital world, although seemingly democratic, is not free from inequality and stereotypes.

The authors conducted a two-step study. First, eight focus groups with 47 teenagers in five countries. Then representative surveys among youth in Madrid and Estonia. Both stages revealed a similar picture. Girls and non-heteronormative individuals are more often victims. Boys are more often perpetrators. These differences come from entrenched gender and social roles that the internet not only fails to break but often reinforces.

Boys attack girls suffer


The authors showed that gender largely determines who experiences and who inflicts online violence. Girls more often reported being targets of offensive comments, hate, and verbal harassment, especially about physical appearance. They were also more exposed to social exclusion and receiving unwanted sexual content.


Boys, on the other hand, dominated the group of perpetrators. They admitted more often than girls to sharing offensive memes, taking over accounts, or sending hurtful messages. In focus groups, it was often stated that boys’ aggression is masked as a “joke” and not taken seriously by peers or the perpetrators themselves.

Role in violence Boys more often Girls more often
Perpetrators v
Victims v
Witnesses v


Although youth claim “anyone can be a victim” the narratives show clear links between violence and gender. Boys admit less often to being victims. Girls more often explain the violence as caused by their “lack of self-confidence.” This belief reinforces inequality and shifts the blame to those affected.

Most common forms of online violence

  • Offensive messages on social media
  • Exclusion from peer groups
  • Receiving unwanted sexual images
  • Sharing private photos or memes without consent
  • Contact with adults with sexual undertones

The study also covered violence against LGBTQ+ individuals and people of different ethnic backgrounds. Respondents pointed to racism, homophobia, and sexism as common motives for attacks. Girls and non-heteronormative individuals repeatedly mentioned how hard it is to find understanding or support because hate against them is often justified by their lifestyle or appearance.

Ambiguous jokes and blaming victims


Trivializing violence through humor is one of the most dangerous phenomena described in the report. In focus groups, youth emphasized that many aggressive behaviors are justified as “jokes” or a way of communicating with peers. Boys in particular talked about “joking around” that might look like hate from the outside but is “normal” within the group.

At the same time, victims are often blamed for the violence. The narrative “if someone doesn’t care they won’t be attacked” was repeated often. This thinking reinforces stereotypes and the belief that weakness or sensitivity is the victim’s fault. Girls felt this especially strongly in situations related to appearance and clothing.

Phenomenon Girls Boys
Receiving unwanted images 17.2% 6.4%
Peer group exclusion 13.9% 9.5%
Reporting cyberhate to adults 21.6% 11.3%
Witnessing violence 41.2% 27.8%
Admitting to cyberhate 2.3% 10.7%


The data shows clear differences in both experiencing and committing violence. Particularly striking is the role of boys in cases of cyberhate driven by racism and homophobia. In Estonia, 27% of boys admitted insulting others because of their sexual orientation. Among girls, the figure was only 1.9%.

Who adds strangers who blocks


Conversations revealed clear differences in safety strategies. Girls are more cautious on social media. They add only friends or people recommended by others. They block strangers more often when they receive intrusive messages. Boys, on the other hand, showed more curiosity. They more often check the profile of a new contact before deciding to interact.

This behavior might explain why boys have more contact with adults pretending to be peers. But it is girls who more often face attempts by adults to establish relationships. One case told of a man who repeatedly created new accounts to contact a teenage girl despite her blocking him.

Normalization of grooming behaviors


Participants’ stories reveal how so-called grooming contacts have become normalized. Girls mentioned messages from adult men who suggested meetings or sent sexual photos. Some said these behaviors are everyday occurrences and “you just have to learn to ignore them.” Despite being aware of the danger, many downplayed these cases.

Got a minute? Find out our #59sec REPORT on Youtube
Ads know you before you see them. Say hello to predictive AI analytics
👇

Boys were less likely to admit being victims. But in three groups, it was pointed out that they more often play the role of perpetrators. This topic often caused discomfort and the statements were unclear. It can be assumed that there is strong social pressure discouraging boys from talking about such experiences.

Community hate circles and group sexism


In one Spanish focus group, the phenomenon of the “circle of homophobia” was described. Groups of boys fuel hate speech among themselves to build a sense of belonging and dominance. In private settings, they call each other slurs. Then they bring these practices to others at school or online. This group violence mechanism can be especially strong among young boys.

Although sexism online was rarely mentioned spontaneously, after researchers’ questions, youth admitted that women are often mocked in “funny” videos and comments. Girls not only experience such attacks more often but also face criticism from other women. Harsh judgments about “style” or “provocative photos” often come from peers.

**

The study was conducted under the RAYUELA project (EU, Horizon 2020) using a mixed method. Eight focus groups in five countries and a survey of 1,097 teenagers in Madrid and Estonia. Authors María Reneses, María Riberas-Gutiérrez, and Nereida Bueno-Guerra are researchers at Universidad Pontificia Comillas and Cardenal Cisneros University Centre. The findings were published in Humanities and Social Sciences Communications from the Nature group: https://doi.org/10.1057/s41599-025-04928-3

Share the article:

dodaj na Facebook prześlij przez Messenger dodaj na Twitter dodaj na LinkedIn

COMMERCIAL BREAK
Work In Media

New articles in section Media industry

Social media, journalism and advertising. Trust in sponsored content study

Krzysztof Fiedorek
Is sponsored content destroying credibility on social media? Research results are ruthless. We trust regular editorial posts in 87.5 percent of cases. When a bank pays for material, the rate drops to 20 percent. Young recipients equate commerce with falsehood.

Most influential women in polish marketing and business

Arkadiusz Zbróg, IMM
Joanna Malinowska-Parzydło, Dagmara Pakulska, Natalia Hatalska, Anna Ledwoń-Blacha, Monika Smulewicz, and Dominika Bucholc. This is the top of the list of the most influential women in marketing and business, developed by the Widoczni agency in cooperation with the Institute for Media Monitoring (IMM).

Vulnerable to disinformation. Study of fake news in social media

KFi, azk/ bst/ amac/
As many as 58 percent of Generation Z individuals are unable to recognize fake news in social media. Among those over 65, this figure stands at 29 percent - according to a study published in Poland by NASK and the Praktycy.eu association.


See articles on a similar topic:

Automation of Disinformation. Global Risks Report 2025 and Media

Krzysztof Fiedorek
Disinformation and information manipulation have ranked first among global threats in both the two-year and ten-year perspectives. A particularly concerning factor is that social media algorithms often favor controversial or shocking content, further fueling disinformation.

Greenwashing storms media in Poland. Business feel the impact too

BDw
A surge in media coverage reveals a new reality: ESG isn't just a corporate responsibility buzzword anymore - it's a battlefield. According to the Institute of Media Monitoring (IMM), Polish media mentioned "greenwashing" in 619 publications and "eco-hypocrisy" in another 545 in Q1 2025.

Social Media and Relationships. Interesting Research from Palestine

KFi
What does love look like in the digital age? Does technology bring people closer or push them apart? In an era where Facebook and Instagram replace dinner table conversations, social media has become a new space for marital relationships. Researchers from An-Najah National University examined how technology can build bonds but also sow uncertainty.

Video content in Poland. What and how we watch

Paweł Sobczak
Video content is watched remotely, but streaming services are mainly enjoyed in the comfort of home. This is how the consumption of audiovisual content by Poles in 2025 can be summarized. This is the result of an analysis of a study conducted by SW Research and data from the company MEGOGO.

More in the section: Media industry

Work in media

United States
New York • Washington DC • Los Angeles • Chicago • Houston • Phoenix • Philadelphia United Kingdom
London • Birmingham • Manchester • Liverpool • Glasgow • Edinburgh Canada
Toronto • Ottawa • Montreal • Calgary Australia
Sydney • Melbourne • Brisbane • canberra Ireland, New Zealand, India

advertisement

Drones. For PRO. On discount




community

Facebook LinkedIn X Twitter TikTok Instagram Threads Youtube Google News Blue Sky Social RSS

Reporterzy.info - online media studies magazine. The world of communication from the inside. Media, journalism, PR and marketing. Data, reports, analyses, advice. History and market, law, photography, job offers.



Reporter shopping

Reporter shopping

Affordable laptops, notebooks and netbooks
Affordable laptops, notebooks and netbooks
for writing
Digital SLR and compact cameras
Digital SLR and compact cameras
for photographers
Books and e-books about media
Books and e-books about media
for reading
Video drones and flying cameras
Video drones and flying cameras
for pilots
Gimbals for stabilizing video
Gimbals for stabilizing video
for those on the move
Software and apps for creative work
Software and apps for creative work
for digital creators
More occasions

follow us 👉 on Youtube
Watch more 👇
#4Lines 4 a Good(?) Morning SHORTS
Read books and e-books

Read books and e-books

Okładka Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man
Okładka Media Control. The Spectacular Achievements of Propaganda
Media Control. The Spectacular Achievements of Propaganda
Okładka Mass Communication: Living in a Media World
Mass Communication: Living in a Media World
Okładka Beyond The Feed: A Social Media Success Formula
Beyond The Feed: A Social Media Success Formula
Okładka Trust Me, I`m Lying: Confessions of a Media Manipulator
Trust Me, I`m Lying: Confessions of a Media Manipulator
Okładka Hate, Inc.: Why Today`s Media Makes Us Despise One Another
Hate, Inc.: Why Today`s Media Makes Us Despise One Another
more books and e-books

Reporterzy.info

More about us

Our tools and services

Contact


© Dwornik.pl Bartłomiej Dwornik 2oo1-2o26