po polsku
illustration: DALL-EAccording to representatives of ZTE Poland, the producers of nubia smartphones whose two new models have just premiered in Poland, this segment of the domestic market remains largely untapped, and so far, it has been dominated mainly by advanced and expensive devices. Artificial intelligence plays a major role in enhancing gaming hardware.
"There are about 3 billion mobile gamers worldwide, with half of them in Asia and the Pacific", says Adam Bialic, marketing manager at ZTE Poland and nubia, in an interview with Newseria agency. "A large share is North and South America, while Europe still has a lot of catching up to do".
According to the Q1 2025 report by Xsolla, the global mobile gaming market is expected to grow at an increasingly rapid pace, with a compound annual growth rate (CAGR) at 11.3 percent. In 2025 alone, a 9.9 percent year-on-year increase is forecast.
Trends in player engagement are shifting, with Generation Z and Alpha taking the lead. These gamers are reshaping the gaming sector. From an early age, they have used digital technologies, which makes them more likely to choose interactive content created by players that includes social media connectivity. Cloud gaming is expected to generate 25.3 billion dollars in revenue worldwide by 2029.
Trends in the Polish market
- According to PMR data, in 2023 mobile titles accounted for 36 percent of all video games in Poland, including those available via social media platforms and web browsers.
- The same share applied to desktop games,
- while consoles accounted for 28 percent.
Statista analysts indicate that the Polish market is seeing a rise in innovative titles, reflecting a growing game developer community and increasing consumer engagement.
- Forecasts suggest that by 2030 the number of mobile game users in Poland will reach 7.1 million,
- and their market share will rise to 18.4 percent, up from 15.6 percent this year.
"In Poland, the mobile gaming market is still in its infancy. Of course, there are quite a lot of mobile gamers in Poland. This group expands the overall gamer population, as we also have people interested in games on desktop computers, various consoles, so there are several platforms, and today the smartphone is one of them. The group that identifies as smartphone game users is the largest of all, about 40 percent", says Adam Bialic. "However, it is important to remember that this diversifies the overall number of gamers. Those who play major titles on consoles or computers are not necessarily the same ones who also play on smartphones".
Meanwhile, according to the ZTE Poland representative, despite the rising number of gamers, the market for gaming smartphones is still not sufficiently developed, although it holds great potential.
COMMERCIAL BREAK
New articles in section Media industry
Television 2025. Report by the European Broadcasting Union
Krzysztof Fiedorek
Europeans are watching less and less television. In 2024, the average viewing time was 3 hours and 13 minutes per day. Only 54% of young people had any contact with TV, and public broadcasters held a 23% share. Television is losing relevance, especially among the youngest viewers.
Paid journalistic content. Market trends and forecasts by Reuters Institute
Krzysztof Fiedorek
Only 18 percent of internet users pay for online news access, and the rate has not increased for the third year in a row. Norway sets records with 42%, while Greece does not exceed 7%. Globally, nearly one in three subscribers cancels after a year.
Gen Alpha avoids tough topics. What young people are really looking for
Krzysztof Fiedorek
Generation Alpha prefers humor in 46% of cases, while only 12% are interested in news and political topics. Young people and children consciously limit what negatively affects their emotions - according to the report "Gen Alpha Unfiltered" published by GWI.
See articles on a similar topic:
Print Advertising in Poland. Analysis by Polskie Badania Czytelnictwa
BARD
Analysts at Polskie Badania Czytelnictwa (Polish Readership Surveys) have compiled statistical data highlighting the reach, engagement, and opinions regarding print advertising campaigns. These insights are valuable for marketers aiming to plan and optimize advertising budgets.
Information bubbles. Study of Instagram, Tik Tok and You Tube users
Urszula Kaczorowska
A staggering 96 percent of the time people spend online is spent on anything but consuming information. This, says Professor Magdalena Wojcieszak means ‘we have over-inflated the issue of information bubbles and disinformation.’
Russian Propaganda. Debunk.org Report on Moscow's Disinformation Scale
BARD, PAP Mediaroom
In 2022, the Russian Federation allocated approximately 143 billion rubles to mass media (equivalent to 1.9 billion US dollars), exceeding the planned budget by 25%. For the current year, the Kremlin's budget for this sector is set at 119.2 billion rubles (1.6 billion dollars).
Numbers Stations in Radio. For Puzzle and Cryptography Enthusiasts
Krzysztof Fiedorek
They broadcast seemingly meaningless strings of numbers and letters, sometimes short, encrypted messages. Some even play music between coded transmissions or broadcast propaganda. For over a hundred years, number stations have puzzled radio enthusiasts and mystery hunters. What do we know about them?
